1. Starbucks

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      ...ver responsible for IT – never had any budget behind them – just the guy out in the field or store manager at Starbucks, they can now build a digital workflow, and then share that across those teams. I think technology a...
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  1. Categories

    1. World View:

      Asia, EMEA, North America, Rest of World
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      Advertising / Branding, Email Marketing, Events, Marketing Overall, Mobile Marketing, New Marketing Tools, Public Relations, Social Media
    3. Venture Capital:

      Additional Funding, Incubator, Initial Funding, Private Equity, Venture Activities
    4. Investor Relations:

      Crisis Communications, Investor Relations
  2. About Starbucks

    Starbucks Corporation (SBUX) is a multinational coffee and coffeehouse chain company based in the United States. Starbucks is the largest coffeehouse company in the world, with 15,011 stores in 42 countries. Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks and items such as mugs and coffee beans. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of these products are seasonal or specific to the locality of the store. Starbucks brand ice cream and coffee are also sold at grocery stores.

    From Starbucks's founding in Seattle, Washington, as a local coffee bean roaster and retailer, Starbucks has expanded rapidly. In the 1990s, the company was opening a new store every workday, a pace that continued into the 2000s. Domestic growth has since slowed down, though the company continues to expand in foreign markets and is opening 7 stores a day worldwide. The first location outside of the U.S. and Canada was established in 1996, and they now constitute almost one third of Starbucks' stores.

    As of November 2007, Starbucks had 8,505 company-owned outlets worldwide: 6,793 of them in the United States and 1,712 in other countries and U.S. territories. In addition, the company has 6,506 joint-venture and licensed outlets, 3,891 of them in the United States and 2,615 in other countries and U.S. territories. This brings the total locations (as of November 2007) to 15,011 worldwide.
    Starbucks can be found in many popular grocery chains in the U.S. and Canada, as well as in many airports.

    Starbucks' corporate headquarters are in Seattle, Washington, United States. As of January 2008, the members of the company's board of directors are Howard Schultz (Chair), Barbara Bass, Howard Behar, Bill Bradley, Mellody Hobson, Olden Lee, James Shennan, Jr., Javier Teruel, Myron Ullman, III, and Craig Weatherup.

  3. Quotes about Starbucks

    1. I think the opportunity that we have in China -- we've underestimated it in terms of the number of stores and the reach that Starbucks is going to have.
      Howard Schultz in Starbucks To Open 500 Stores, Sell Single-Serve Via Machines
    2. Social networks are a lot of fun, but they can be corporate nightmares. Forget the lost productivity time, attorney Curtis Smolar gives five examples of updates and Tweets that might sound innocuous, but can cause major legal headaches. 5 reasons working from home (or Starbucks) is a bad idea â€
      James Reinhart in Entrepreneur Corner: 5 reasons not to work from home and a chaos checklist
    3. Seattle is an important community for the LBMA to have an active presence, Some of the most successful retail brands call Seattle and the Pacific Northwest home, like Costco, Nordstrom, and Starbucks among others, so we are excited about this development.
      In Location Based Marketing Association Continues Growth Launches Seattle Chapter