1. Seth Godin

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    1. Mentioned In 59 Articles

    2. Content Marketing the Smart Way

      Content Marketing the Smart Way
      Are you overwhelmed by the prospect of creating and implementing a content marketing strategy? I know you are a smart, market-driven, professional but I wouldn’t be surprised if you are confused by the sea of (often contradictory) content marketing advice sloshing about on the Web. My goal is to clear your mental whiteboard and discuss three questions that form the foundation of your content marketing strategy.
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  1. Categories

    1. World View:

      Asia, EMEA, North America, Rest of World
    2. Marketing Topics:

      Advertising / Branding, Email Marketing, Events, Marketing Overall, Mobile Marketing, New Marketing Tools, Public Relations, Social Media, Social Media Strategies
    3. Venture Capital:

      Additional Funding, Incubator, Initial Funding, Private Equity, Venture Activities
    4. Investor Relations:

      Crisis Communications, Investor Relations
  2. About Seth Godin

    Seth Godin (born July 10, 1960) is a best-selling author of business books and speaker of the late 1990s to the present. His first book to achieve mainstream popularity was on the topic of permission marketing.


    1. Just because you're thriving at one scale doesn't mean that a little more effort or a little more investment magically take you to the next. They probably don't.
      In How to Get the Best ROI Out of Your Marketing