1. Nielsen

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    2. Digital Advertising Is Facing Its Ultimate Moment of Truth, and Billions of Dollars Are at Stake

      Digital Advertising Is Facing Its Ultimate Moment of Truth, and Billions of Dollars Are at Stake
      ...k-and-mortar stores decreased by $2.9 billion during the first quarter of 2017 compared to 2016, according to Nielsen. Moreover, total CPG unit purchases in the U.S. decreased by 2.5 percent during the same time. Within ...
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  1. Categories

    1. World View:

      Asia, EMEA, North America, Rest of World
    2. Marketing Topics:

      Advertising / Branding, Email Marketing, Events, Marketing Overall, Mobile Marketing, New Marketing Tools, Public Relations, Social Media, Social Media Strategies
    3. Venture Capital:

      Additional Funding, Incubator, Initial Funding, Private Equity, Venture Activities
    4. Investor Relations:

      Crisis Communications, Investor Relations
  2. Quotes about Nielsen

    1. For TV, we still depend primarily on Nielsen ratings. In the movie business we have better measures, since we can track box office and DVD sales. We have no easy way to measure cross-channel effectiveness, but we try to look for a 360-degree experience across all media.
      John Miller in Hollywood Weighs Integrated Marketing
    2. For agencies and media buyers, Nielsen's Mobile Market Intelligence service makes available independent and timely mobile audience and engagement metrics which will support media planning and buying decisions, as well as providing a means for benchmarking campaign performance.
      In Mobile net audience measurement tool introduced by ...