1. Nestle

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    1. Mentioned In 76 Articles

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  1. Categories

    1. World View:

      Asia, EMEA, North America, Rest of World
    2. Marketing Topics:

      Advertising / Branding, Email Marketing, Events, Marketing Overall, Mobile Marketing, New Marketing Tools, Public Relations, Social Media, Social Media Strategies
    3. Venture Capital:

      Additional Funding, Incubator, Initial Funding, Private Equity, Venture Activities
    4. Investor Relations:

      Crisis Communications, Investor Relations
  2. About Nestle


  3. Quotes about Nestle

    1. Americans seek deeper involvement in social issues and expect brands and companies to provide various means of engagement. We call this the rise of the "citizen consumer, identified five brands: Pepsi, Newman's Own, Nike, Coca-Cola and Tide. Responses also varied by country. In Mexico, Danone came in first, followed by Coca-Cola, Bimbo (the bakery brand) and Nestle, while in Canada, McDonald's was #1, followed by Dove, Tim Hortons and Dawn. As the New York Times recently noted, 87% of participants said,
      Carol Cone in Be Cause Related: Why Consumers are Pushing Brands to Do Good