1. American Marketing Association

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    1. Mentioned In 57 Articles

    2. Article: Customer Acquisition Continues to Be a Priority for Marketers

      Article: Customer Acquisition Continues to Be a Priority for Marketers
      ...ntinue. August 2016 data from Duke University’s Fuqua School of Business, the American Marketing Association (AMA) and Deloitte revealed that more than two-thirds of US marketing executives surveyed said the acquisition ...
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    3. The Mobile Enterprise: Engaging Where Your Customers Are

      The Mobile Enterprise: Engaging Where Your Customers Are
      ... Ranking of Marketing Blogs.” Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executive...
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  2. About American Marketing Association

    American Marketing Association

    The American Marketing Association (AMA) is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day for information/resources, education/training and professional networking. AMA members are connected to a network of experienced marketers nearly 40,000 strong and include leading marketing academics, researchers and practitioners from every industry.

    The AMA was formed in 1937 from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society.
    For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. Published by the AMA, the Honomichl 50 lists the top 50 market research firms in the United States.

    The AMA's principal roles are:·       

    • Improving - Advancing marketing competencies, practice and thought leadership.
    • Promoting - Being an advocate for marketing and promoting its importance, efficacy and ethics.
    • Supporting - Being an essential resource for marketing information, education/training and relationships.

    AMA currently has 38,000 members. There are collegiate chapters on 250 campuses across the nation.

    AMA offers highly acclaimed seminars, workshops and Hot Topic events focused on the immediate needs of marketers, as well as trends shaping the future. AMA’s website, MarketingPower.com, is the everyday connection to marketing data, articles, case studies, best practices and a robust job bank. The AMA also is the source for the field’s top magazines and journals, including Marketing News. AMA professional and collegiate chapters and special interest groups keep members in touch with the best people and the best practices.