1. adweek

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    1. Mentioned In 257 Articles

    2. How Trust Will Permanently Reshape the Relationship Between Brands and Consumers

      How Trust Will Permanently Reshape the Relationship Between Brands and Consumers
      ...st also included a fireside... Under the overall theme of Technology and Humanity, the second installment of Adweek and Bloomberg Media’s quarterly “Marketing in An Interruptive World” breakfast series convened in New Y...
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    3. How Even Basic Human Connections Can Increase Brand Affinity

      How Even Basic Human Connections Can Increase Brand Affinity
      ...nd there is no trust in the consumer base,” said Grossman in an interview following the second installment of Adweek and Bloomberg Media’s quarterly “Marketing in An Interruptive World” breakfast series in New York. Howe...
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    4. 5 Things to Know About In-App Mobile Video Advertising

      5 Things to Know About In-App Mobile Video Advertising
      ... of vertical video advertising, Facebook and Instagram have caught up to speed — and for good reason, too. As Adweek reported, Snapchat says vertical video generates nine times the viewing-completion rate that horizontal...
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    5. 1-15 of 257 1 2 3 4 ... 15 16 17 »
  1. Categories

    1. World View:

      Asia, EMEA, North America, Rest of World
    2. Marketing Topics:

      Advertising / Branding, Email Marketing, Events, Marketing Overall, Mobile Marketing, New Marketing Tools, Public Relations, Social Media, Social Media Strategies
    3. Venture Capital:

      Additional Funding, Incubator, Initial Funding, Private Equity, Venture Activities
    4. Investor Relations:

      Crisis Communications, Investor Relations
  2. About adweek

    adweek

    Adweek (aka Ad Week or Adweek - Eastern Edition) is a weekly American advertising trade publication that was first published in 1978. Adweek covers creativity, client/agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered several notable shifts, including cable television, the shift away from commission-based agency fees, and the Internet. Its editor is Alison Fahey.

     

    Adweek publishes a blog, Adfreak, which covers the intersection of advertising and pop culture. Adweek is currently owned by the Nielsen Company, a Dutch publishing and research conglomerate controlled by a consortium of private-equity firms.

     

    As the second-largest advertising-trade publication, its main competitor is Advertising Age.

     

    In 1990, Affiliated Publications Inc., the parent of the company that publishes The Boston Globe, agreed to acquire 80 percent of the outstanding common stock of A/S/M Communications Inc., which published Adweek. The magazine stabilized in the 1990s.

  3. Quotes about adweek

    1. Talent 100, Behance and Adweek want to shine a much-deserved spotlight on the latest and greatest talent in the industry.
      In Adweek kicks off 'Talent 100'