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    1. 10 Digital Marketing Innovators You Should Know

      10 Digital Marketing Innovators You Should Know

      By Garett Sloane Ben Jones Credit: Getty Images Most Popular Ben Jones, 48, creative director, Google Ben Jones is trying to rewire brands' perceptions of how good ads work on digital devices. The future doesn't have to be all six-second ads, Mr. Jones said, referring to fears that the 30-second TV spot will be squeezed into tighter and tighter windows designed to work online.

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      Mentions: Google Intel Facebook
    2. 5G and the Future of Turbocharged Marketing

      5G and the Future of Turbocharged Marketing

      By Loren Hillberg . Published on October 19, 2016 Qualcomm's vision of 5G spans many fronts. Credit: Qualcomm Most Popular Within the next three years, wireless speeds are set to jump tenfold, making the current network look as antiquated as dial-up modems. While that's a dazzling proposition, no one knows what the full impact of 5G will be.

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    3. Apple Enters the Search Ad Business Today: What Marketers Need to Know About New App Ads

      Apple Enters the Search Ad Business Today: What Marketers Need to Know About New App Ads

      Apple's search ads arrive in its App store today. Credit: Apple Most Popular Today for the first time Apple is venturing into the search advertising business, by starting to show ads related to users' searches in its App Store. The app ecosystem would seem to be ripe with opportunity. Although consumers spend 87% of their time in apps, they are downloading on average zero to one apps per month, according to ComScore.

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      Mentions: ComScore Apple Google
    4. Boosting Spending on the Smallest Screen, But Not Too Much, Has Direct Impact

      Boosting Spending on the Smallest Screen, But Not Too Much, Has Direct Impact

      Mobile: 2.0 Average: 1.0 Source: SMoX: A Few Key Insights, September 2016. Photos courtesy of Coca-Cola, Unilever, Walmart, Mastercard and AT&T. Optimizing by total mobile weight increased campaign performance -- either sales or other branding and conversion metrics -- by 4% to 12% (not counting a puzzling outlier from Coca-Cola in Brazil where sales rose a whopping 60%). But optimizing around creative type, location or other factors such as weather increased campaign impact 7% to 25%.

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    5. How Facebook Is Already Profiting From Instagram

      How Facebook Is Already Profiting From Instagram

      Considering Facebook's aggressive and successful mobile advertising business throughout the past year, many were surprised he wasn't jumping at the opportunity to profit from Instagram faster. Facebook paid almost a billion dollars for Instagram, so one ...

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    6. Nielsen Starts Measuring Effectiveness of Mobile Ads

      Nielsen Starts Measuring Effectiveness of Mobile Ads

      "Being interrupted while checking email and using apps is not desirable," Peter Dille, CMO for mobile advertising and monetization company Tapjoy, said in an earlier interview. The Mobile Marketing Association (MMA), a non-profit trade association that

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    7. Trying to Decide on a Cause-Marketing Category? Consumer Location is Key

      Trying to Decide on a Cause-Marketing Category? Consumer Location is Key
      Purpose marketing, cause marketing -- the phrases are among the biggest buzzwords in the industry today, and with good reason. David Flaherty Cause-related spending by marketers is projected to grow 3.1% this year, to $1.7 billion, according to the 2012 Sponsorship Report by IEG Consulting, a Chicago firm that helps brands and organizations find the right sponsorship partners. Add in spending on the arts, festivals and associations, and you're looking at nearly $4 billion in spending -- more tha
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    8. Brand Advertising on Facebook: a 6-Step Blueprint | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

      As brands continue to increase their ad spending on Facebook, there is an ongoing conversation on how to most effectively deploy those dollars. Below is a six-step 'Blueprint' for effective brand advertising on Facebook. It combines the most efficient advertising medium (marketplace right-hand-column ads) with a splash of user engagement and r...
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    9. 50 Social Media Stats to Kickstart Your Slide Deck | Ad Age Stat - Advertising Age

      On her social media and PR blog, Commentz, Sarah Evans and her staff compile a lot of stats. She cherry-picked the most relevant for marketers to share with Ad Age. 1. "Social media accounts for one out of every six minutes spent online in US." (Journalism.co.uk) 2. "Seventy-seven percent report that they use social media to share their love...
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      Mentions: Sarah Evans
    10. Investors Poured $1.6 Billion Into Social Startups In Q1

      Investors Poured $1.6 Billion Into Social Startups In Q1
      Investors Poured $1.6 Billion Into Social Startups In Q1AdAge.comIn the first quarter of 2011, private equity investors poured a staggering $1.6 billion into social networks, as our new piece of research - The SMI Guide to Social Media Funding - shows. The social networks sector wasn't the only high-flyer. ...
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    11. Three Ways Social Media Will Make or Break 2012 Election Campaigns

      Three Ways Social Media Will Make or Break 2012 Election Campaigns
      Three Ways Social Media Will Make or Break 2012 Election CampaignsAdAge.comMoney: Realizing the size and power of social-media audiences, top brand advertisers (both commercial and political) are funneling serious money into online and mobile advertising. Investments in digital advertising for the 2012 cycle have already ...and more »
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    12. #Winning on Twitter: the Top 10 Promoted Tweets | Digital - Advertising Age

      #Winning on Twitter: the Top 10 Promoted Tweets | Digital - Advertising Age
      Ads on twitter are a funny hybrid, a combination of paid and earned media. You can buy a bunch of keywords on Twitter, but a promoted tweet won't do much unless it resonates with consumers and they are inspired to pass it around. Five Rules to Rule Twitter BE TWEETING. The best advertisers are already using Twitter organically. USE A HASHTAG....
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    13. Ad Age Digital A-List: Flipboard

      Ad Age Digital A-List: Flipboard
      AdAge.com (subscription)Ad Age Digital A-List: FlipboardAdAge.com (subscription)The startup is beginning to address some of the concerns it ushered in, namely about how Flipboard aggregates content without publishers' consent and what happens to the accompanying advertising, as well as its own revenue plans. ...and more »
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    14. Foursquare Exploring Content, Automatic Check-ins

      Foursquare Exploring Content, Automatic Check-ins
      Foursquare Exploring Content, Automatic Check-insAdAge.com (subscription)On the heels of the Mobile World Congress, Ad Age sat down with Foursquare CEO and co-founder Dennis Crowley to pick his brain about badges, game mechanics and the latest developments in mobile technology that could make check-ins automatic for users. ...and more »
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    15. Influencer: Deryk van Rensburg, Coca-Cola

      Influencer: Deryk van Rensburg, Coca-Cola
      NEW YORK (AdAge.com) -- In certain beverage circles, Deryk van Rensburg's something of a kingmaker. He's also likely the only person in the industry whose job description -- literally -- dictates that he is "responsible for identifying and developing the next series of brands with $1 billion potential."
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