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    1. Article: Mobile Takes Majority Share of UK Time with Digital Media

      Article: Mobile Takes Majority Share of UK Time with Digital Media

      In 2016, for the first time, adults in the UK will spend more time with their mobile devices than with desktop and laptop computers, eMarketer projects. This year, mobile time—which includes nonvoice time with tablets and mobile phones—will account for more than a quarter of daily media time for the average adult, at 2 hours and 29 minutes, representing an 11.8% rise over last year.

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    2. Article: How IBM Watson Learns and Acts Like a Marketer

      Article: How IBM Watson Learns and Acts Like a Marketer

      Artificial intelligence isn’t just for science fiction films anymore—it’s a real tool for marketers and advertisers across industries. From natural language processing to social data parsing, cognitive solutions can solve some challenges that brands could not previously tackle. Nish Parekh, program director of IBM Watson client services, spoke to eMarketer about how the company’s Watson technology is strengthening marketers’ decision-making capabilities.

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    3. Article: Do Startups Have a Tech Advantage?

      Article: Do Startups Have a Tech Advantage?

      Many marketing organizations have a love and hate relationship with digital startups. Many rely on technology created by startups to power marketing functions like social media and content development. At the same, many business leaders also worry about the long-term threat posed by these companies, which are typically the earliest adopters of new technology, to their business.

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    4. Article: Facebook, LinkedIn Ads Deliver Best Value to B2B Social Marketers

      Article: Facebook, LinkedIn Ads Deliver Best Value to B2B Social Marketers

      More than two-thirds of business-to-business (B2B) marketers worldwide devote dollars to social media advertising, according to September research. And among those who do, platforms like Facebook and LinkedIn appear to deliver the best ROI.

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    5. Article: How B2C Content Marketing Is Evolving in North America

      Article: How B2C Content Marketing Is Evolving in North America

      A growing number of marketers in North America are using content marketing as part of their broader marketing efforts. And they are not just relying on the practice in greater numbers—they’re also making organizational changes to make the discipline an ongoing business process rather than a one-off campaign tool.

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    6. Article: Instagram 'Hugely Effective' for Ben & Jerry's

      Article: Instagram 'Hugely Effective' for Ben & Jerry's

      Ben & Jerry’s was the second brand to advertise on Instagram, and it has seen the evolution of the paid side of the platform. Kate Paine, digital marketing manager at the ice cream–maker, spoke with eMarketer about what makes Instagram effective and how it stacks up against Snapchat.

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    7. Article: How Well Do Web Content Management Systems Support the Customer Experience?

      Article: How Well Do Web Content Management Systems Support the Customer Experience?

      Many IT decision-makers, partners and suppliers have implemented web content management systems for their customers, and according to August 2016 research, there are various challenges that come with managing the customer experience via these systems, like the inability to personalize the purchasing experience.

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    8. Article: Customer Acquisition Continues to Be a Priority for Marketers

      Article: Customer Acquisition Continues to Be a Priority for Marketers

      Acquiring new customers is a major priority for most marketers. But in order to maximize the effectiveness of dollars allocated to acquisition efforts, marketers must place an emphasis on data, audience centricity and the lifetime value of customers.

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    9. Article: For Birchbox, Acquisition Strategies Are Based on a Fluid Funnel

      Article: For Birchbox, Acquisition Strategies Are Based on a Fluid Funnel

      Ashley Wolf Berman, vice president of acquisition marketing at Birchbox, refers to prospects and customers of the company’s beauty box subscription service as “her.” Berman spoke with eMarketer about the ways Birchbox tries to reach her and bring her into their world. Themes revolved around the fluidity of the funnel and how to use data to make messages relevant to the audience.

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      Mentions: BirchBox
    10. Article: Twitter's US Audience Gets More Mobile

      Article: Twitter's US Audience Gets More Mobile

      Twitter, which has struggled to grow its user base to the size of some of its social networking rivals, is reporting earnings this week not long after news that companies including Disney would not be moving to acquire the service. Ad revenues are expected to be up by double-digit rates this year, with the bulk coming from mobile placements.

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    11. Article: What Time and Day Are Best for Social Posts?

      Article: What Time and Day Are Best for Social Posts?

      With all the different types of social platforms out there, it can be challenging for brand marketers to decide when is the optimal time and day to post. According to H1 2016 research, on Facebook and Twitter, the best-performing posts were made in the evenings, and later in the work week.

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    12. Article: Krispy Kreme's Social Listening Offers Nuanced Views of Different Cultures

      Article: Krispy Kreme's Social Listening Offers Nuanced Views of Different Cultures

      Social listening technology is a useful weapon in the marketer’s arsenal. Kelley O’Brien, director of social media at Krispy Kreme, spoke to eMarketer about how the doughnut brand uses social listening to gain insight into local sentiment worldwide and to do historical conversation analysis.

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    13. Article: Marketers in Europe Try to Balance Digital Privacy and Access

      Article: Marketers in Europe Try to Balance Digital Privacy and Access

      European organizations face a complicated task when it comes to collecting customers’ personal information. While many consumers oppose such practices, other research suggests they are willing to trade personal details in exchange for the right incentives. This is complicating marketers’ decision-making as they try to square customers’ desire for confidentiality with data-gathering efforts.

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      Mentions: Digital SAS
    14. Article: Small-Business Owners Are Optimistic About Revenues

      Article: Small-Business Owners Are Optimistic About Revenues

      Nearly six in 10 small-business owners surveyed in the US in July said they expect to grow their revenues in the next year, and they’ll be looking to new marketing tactics to help. Whether they succeed is another question.

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      Mentions: Nsba business
    15. Article: Digital Advertising Beyond the Impression

      Article: Digital Advertising Beyond the Impression

      Attention in today’s digital world is fleeting, especially for ads. Platforms and publishers that can capture such a scarce resource through engaging content and experiences are sought after by brands and their agencies. Now, several companies are pricing and selling ads not based on the impression, but on the audience attention and engagement they deliver.

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      Mentions: David Levy MRC CPM
    16. Article: Marketers Say 'More' to Search, Mobile, Facebook

      Article: Marketers Say 'More' to Search, Mobile, Facebook

      According to August 2016 research on pay-per-click advertising, three-quarters of US marketing professionals will increase AdWords budgets in the next year, with increases to outlays on mobile and Facebook ads not far behind. Social is a priority beyond Facebook as well.

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      Mentions: Facebook Twitter Bing
    1-24 of 184 1 2 3 4 5 6 7 8 »
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