1. Articles from socialmediatoday.com

  2. 49-72 of 4342 « 1 2 3 4 5 6 ... 179 180 181 »
    1. Instagram Adds Video Replies to Stories, Increases Pressure on Snapchat

      Instagram Adds Video Replies to Stories, Increases Pressure on Snapchat

      July 07, 2017 Andrew Hutchinson

      Instagram continues to mount pressure on Snapchat by adding to the tools and options available within Stories, including features which go beyond what’s available within Snap Inc.’s original Stories offering.

      Their latest update is the ability to reply to Stories content with a photo or video.

      As explained by Instagram:

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      Mentions: Facebook UGC business
    2. 3 Reasons Why You Should be Using Twitter Video (from Twitter)

      3 Reasons Why You Should be Using Twitter Video (from Twitter)

      You’re no doubt aware that video is, in general, currently the most effective way to reach users via social, with video posts producing better engagement than static content on Facebook, Instagram and… well pretty much every platform.

      That’s not definitive, of course, every brand and audience has its unique quirks, you don’t necessarily have to invest in video to maximize your social media marketing performance.

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    3. 10 Ways to Improve Your Landing Page Conversion Rate

      10 Ways to Improve Your Landing Page Conversion Rate

      July 06, 2017 Lilach Bullock

      Landing pages and conversions go hand-in-hand, or at least, they do if your landing pages have been fully optimized and meticulously refined to improve every last element.

      Whatever your business and whatever your goals, the purpose of landing pages remains unchanged and will do until the end of time – to convert. Ideally, you want every page on your website optimized for conversions, but landing pages need extra focus.

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      Mentions: CTA business
    4. 4 Key Ways to Connect with Influencers and Maximize Your Influencer Marketing Efforts

      4 Key Ways to Connect with Influencers and Maximize Your Influencer Marketing Efforts

      July 05, 2017 Shane Barker

      If you’ve ever tried to execute an influencer marketing campaign, you know that the hardest part is often connecting with the right influencers in the first place.

      Since your relationship with the influencers can impact the authenticity and effectiveness of your campaign, you need to build genuine connections with them. But how can you do it?

      Here are four key tips.

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      Mentions: Samsung Rovio
    5. How to Nail Customer Service on Twitter (Plus 8 Brands Who Have)

      How to Nail Customer Service on Twitter (Plus 8 Brands Who Have)

      July 05, 2017 Jessica Swanda

      Last year, I attended Hootsuite’s Connect conference, a virtual event focused on how to master social media for business. One of my favorite sessions was about social customer service on Twitter, facilitated by one of Twitter’s very own, Rob Hamilton. Since this conference, Rob has gone on to work for Amazon and, no doubt, uses the insights he shared at the conference there too.

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    6. How to Build a Sustainable Social Marketing Strategy [Infographic]

      How to Build a Sustainable Social Marketing Strategy [Infographic]

      By the time you figure out what works, it doesn’t.

      That’s social media for you – a constantly changing frontier where “best practices” are best because they’re unique and interesting, standing out from the crowd. They challenge the status quo, suggesting a new and better way of engaging with an audience.

      And then a bunch of other people figure out how to do the same thing.

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    7. 7 Secrets to Creating Great LinkedIn Showcase Pages

      7 Secrets to Creating Great LinkedIn Showcase Pages

      LinkedIn designed Showcase Pages as a way for brands with multiple products and services to create pages dedicated to those diverse offerings. But Showcase Pages are much more functional than that - they can be used to target any customer or client segment,

      But there are some rules and some limitations you need to be aware of. For example, you can only create Showcase Page names that aren’t taken.

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    8. Understanding Facebook’s News Feed Algorithm is the Key to More Brand Attention and Sales

      Understanding Facebook’s News Feed Algorithm is the Key to More Brand Attention and Sales

      June 21, 2017 Andrew Lovasz

      On its surface, Facebook’s News Feed algorithm appears as a helpful tool that delivers only the information most likely to appeal to its users’ unique likes and personality. It’s the ultimate customer-centric device.

      “Our goal is to build the perfect personalized newspaper for every person in the world,” Facebook CEO Mark Zuckerberg explained in a public Q&A in 2014. “We’re trying to personalize it and show you the stuff that’s going to be most interesting to you.”

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    49-72 of 4342 « 1 2 3 4 5 6 ... 179 180 181 »
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