1. Articles from socialmediatoday.com

  2. 49-72 of 4293 « 1 2 3 4 5 6 ... 177 178 179 »
    1. 5 Key Local Social Media Marketing Tactics [Infographic]

      5 Key Local Social Media Marketing Tactics [Infographic]

      April 28, 2017 Bob Hutchins

      Social marketing makes sense for digital businesses, right? They’re online-based, so of course their marketing would be digital.

      Well, kind of.

      There are many web-based businesses that have had incredible success with traditional print/outdoor/TV/mail marketing efforts, and there are many local brick-and-mortar businesses that have enjoyed explosive growth through digital marketing.

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      Mentions: business
    2. 5 Ways Businesses Can Stand Out on Instagram

      5 Ways Businesses Can Stand Out on Instagram

      April 28, 2017 Diana Mackie Wertz

      When looking to drive brand awareness or capture new customers on Instagram, it’s important to ensure that your content stands out from the pack in order to grab the attention of your audience. The platform now has more than 700 million users, so there's a lot of competition in user feeds. Focusing on the finer detail could be the key step that stops users as they scroll, as opposed to just passing your by.

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    3. Consumers Connecting with Companies and the Power of Brand Affinity [Infographic]

      Consumers Connecting with Companies and the Power of Brand Affinity [Infographic]

      April 27, 2017 Andrew Hutchinson

      Developing an emotional connection with your audience, beyond transactional engagement, is one of the key benefits of maintaining an active social media presence - and the business value of doing so can be significant. Repeat customers are obviously key to maintaining and growing your business, while loyal customers are also far more likely to become brand advocates, helping to amplify your brand.

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      Mentions: business
    4. How User-Generated Content Can Boost the Performance of Your Facebook Ads

      How User-Generated Content Can Boost the Performance of Your Facebook Ads

      April 26, 2017 Megan DeGruttola

      We all know Facebook is the place social media advertising dollars are spent. In fact, 90% of B2C brands say Facebook ads are a regular part of their paid social media strategy, with 57% planning to increase their use of Facebook ads in the near future.

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      Mentions: Toyota Facebook UGC
    5. The 10 Most Important Social Media Metrics to Monitor

      The 10 Most Important Social Media Metrics to Monitor

      April 25, 2017 Patrick Whatman

      Great marketing requires good data - you can’t know whether you’re making smart decisions and using the right strategies unless you measure your performance. This is true for all elements of marketing - and it’s definitely true for social media.

      As a marketer, you need to constantly prove your value. You need to show that your company needs you as much any salesperson or business analyst.

      You know you’re good, and it’s time to show that to everyone else.

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    6. 10 Visual Marketing Statistics for 2017 [Infographic]

      10 Visual Marketing Statistics for 2017 [Infographic]

      April 24, 2017 Irfan Ahmad

      Visual marketing has become one of the most important aspects of digital advertising - in the age of autoplay videos, eye-catching infographics and attention-grabbing GIFs, large blocks of text just won't attract your clients' attention the way they might have in times past. For this reason, most companies are now  incorporating more visual elements into their marketing strategies.

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    7. A Small Business Guide to Facebook Advertising [Infographic]

      A Small Business Guide to Facebook Advertising [Infographic]

      April 12, 2017 Marilyn Vinch

      In the modern media landscape, Facebook ads are one of the most effective ways of reaching both your established audience and prospective customers. Now reaching close to two billion users, Facebook is the leading social media platform by far, while the vast majority of social media marketers (95.8% to be more precise) rate Facebook as being a better investment than other social media platforms.

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      Mentions: Facebook business
    8. Why Your Business Needs to Use Instagram in 2017 [Infographic]

      Why Your Business Needs to Use Instagram in 2017 [Infographic]

      April 10, 2017 Bob Hutchins

      Whether or not you use Instagram for marketing, you need to see this new infographic about how Instagram compares to other social platforms when it comes to marketing. If you use Instagram for business, you’ll likely learn something that can help you earn even better results. And if you don’t use Instagram? Well, maybe this will be the post that pushes you to try something new.

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      Mentions: Instagram business
    9. 5 Tips for Writing More Effective Twitter Ad Copy (from Twitter)

      5 Tips for Writing More Effective Twitter Ad Copy (from Twitter)

      April 09, 2017 Andrew Hutchinson

      Should you include hashtags in your Twitter ads? According to Twitter’s own advice, maybe not.

      The platform recently published a list of five tips, with which they say they’ve seen advertisers generate significant, repeated success.

      And they offer some interesting food for thought - here’s are Twitter’s key tips for better tweet ad copy.

      This is a tried and true ad technique, and it works in alignment to the real-time nature of Twitter.

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      Mentions: Twitter
    49-72 of 4293 « 1 2 3 4 5 6 ... 177 178 179 »
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