1. Articles from socialmediatoday.com

  2. 25-48 of 4293 « 1 2 3 4 5 ... 177 178 179 »
    1. Why the Buyer’s Journey is the Hero of Content Strategy

      Why the Buyer’s Journey is the Hero of Content Strategy

      June 13, 2017 Amy Wright

      It’s easy to understand why content marketing has become so popular - I mean, who doesn't love the idea of attracting a target audience organically (ahem, for free) by sharing unique, helpful or thought-provoking nuggets of wisdom? All you need to do is spend a couple hours whipping up a killer blog post, publish it and watch the traffic and leads roll in. Right?

      Unfortunately, it’s not quite that simple.

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      Mentions: Facebook business
    2. Ask SMT: What are the Secrets of Facebook Success Today?

      Ask SMT: What are the Secrets of Facebook Success Today?

      With all the different social media platforms available today, it's impressive that Facebook has maintained their stance at the top of the pyramid. Yes, Facebook remains the dominant social media platform today, and for many companies, Facebook is the most powerful space for cultivating brand awareness, generating leads and building brand loyalty.

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      Mentions: Facebook UGC business
    3. 3 Tools to Help Create Better and More Engaging Tweets

      3 Tools to Help Create Better and More Engaging Tweets

      June 12, 2017 Ann Smarty

      Twitter is the fastest-paced social network. On average, around 6,000 tweets are tweeted every second (if you want to visualize that, proceed here).

      With such an unbelievable amount of information, it's getting harder and harder to get people engage with what you have to say on Twitter. People are becoming weary of so much clutter - they're much likelier to see and move on than to take an action to reply, retweet, like or comment on social media updates these days.

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    4. LinkedIn Etiquette Guide 2017: 20 Do’s & Don’ts [Infographic]

      LinkedIn Etiquette Guide 2017: 20 Do’s & Don’ts [Infographic]

      June 08, 2017 Melonie Dodaro

      Many people are fearful when using social media networks like LinkedIn for business, concerned that they may make a mistake or do something wrong.

      Has your fear of making mistakes on LinkedIn prevented you from taking full advantage of all that the professional social network has to offer?

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    5. 33 Ways to Discover Ideas for Your Content Marketing

      33 Ways to Discover Ideas for Your Content Marketing

      June 08, 2017 Barry Feldman

      You’ll find a ton of blog posts and resources intended to help give you content marketing ideas, and most of them present various angles marketers are using now… how-to’s, lists, comparisons, newsjackers, customer stories, etc.

      I’ve written plenty of content in this vein, including posts (and infographics) to help you generate video marketing ideas, infographics, and lead magnets, such as eBooks.

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    6. 5 Marketing Mistakes You Should Avoid In Your Small Business

      5 Marketing Mistakes You Should Avoid In Your Small Business

      June 07, 2017 Reshu Rathi

      No matter what sector you're in, marketing can make or break your business. That's why brands spend so much time and effort on developing an effective a marketing plan - but if you think the success of your marketing depends only on smart planning and doing the right things, let me tell you it isn’t.

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    7. 4 Questions You Must Ask to Help Find the Best Social Media Influencer For Your Business

      4 Questions You Must Ask to Help Find the Best Social Media Influencer For Your Business

      June 06, 2017 Andrew Macarthy

      When you’re looking for an influencer to partner with on social media, finding the best fit for your business is essential if you're to get the best bang for your buck.

      The ideal influencer tends to have three key abilities: the ability to grow an audience (often off their own back), the ability to create engaging content, and the ability to distribute it effectively.

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    8. 5 Key Steps to Creating an Instagram Strategy that Converts

      5 Key Steps to Creating an Instagram Strategy that Converts

      Used well, Instagram can be a powerful channel for you to generate sales, leads, and customers.

      But in order to take full advantage of the platform, you need to devise a content strategy that actually works.

      In this post, we'll look at five key steps you need to follow to build yourself an effective content strategy for Instagram.

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      Mentions: Instagram business
    9. 5 Ways to Turn Around Your Struggling Social Media Marketing Campaigns

      5 Ways to Turn Around Your Struggling Social Media Marketing Campaigns

      May 16, 2017 Aaron Agius

      In the Age of Information, social media is one of the most effective tools for brands to generate attention.

      Research shows that 81% of Millennials check Twitter at least once a day, while 1.28 billion people log onto Facebook daily.

      But unfortunately, there are no trophies just for showing up with social media marketing. Even if you’re putting in hours of work every day to promote your brand, there's no guarantee that you’ll achieve the results you desire.

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    10. 4 Tips to Keep Your Brand Coherent Across Platforms

      4 Tips to Keep Your Brand Coherent Across Platforms

      May 04, 2017 Kenny Kline

      New social media platforms and options seem to pop up nearly every month, and for each new platform attracting thousands of users, there needs to be a marketing strategy tailor-made to reach these segments. But the trouble is, every platform has different requirements and strategies that work to reach your customers - Instagram's focus is on photos and videos, Twitter limits you to 140 characters.

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    11. New Twitter Research Highlights the Potential of Tweet Monitoring

      New Twitter Research Highlights the Potential of Tweet Monitoring

      May 04, 2017 Andrew Hutchinson

      Twitter data can unlock a range of powerful insights – right now, tweet insights are used to track earthquake activity, to predict crime, to monitor flood damage to better focus relief work. The power of Twitter’s real-time stream is far more significant than most realize. Yes, the platform's great for tweeting about the latest TV show or sharing memes, but there’s also a key, functional value in tweets, a utility which takes it beyond those surface behaviors.

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    12. Twitter Releases Major Events Calendar for May to Help Strategic Planning

      Twitter Releases Major Events Calendar for May to Help Strategic Planning

      May 02, 2017 Andrew Hutchinson

      Twitter has started a new initiative this year where they’re releasing monthly key event calendars, highlighting all the important dates to keep in mind for your marketing over the next 30 days.

      An important benefit of Twitter's monthly calendars is that they denote not only the events of most interest, but also their projected Twitter volume (based on past performance), which provides a great overview of where you should be paying attention in order to tap into trends.

      Twitter has now released their May events calendar for reference.

      As noted by Twitter:

      There ...

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    13. 3 Important Questions to Ask Before Launching a Business Blog

      3 Important Questions to Ask Before Launching a Business Blog

      If you’re a business owner, there’s little doubt that you've thought about starting a blog. Blogs can help you attract website traffic, convert visitors into leads and build your reputation as an expert in your field. What’s not to like?

      Yet blogging requires a significant investment, and if you don’t have your house in order it can be a magnificent waste of time.

      Get your blog off to a good start by asking yourself these three questions before you write a single word.

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      Mentions: business
    14. Facebook Releases New Data on Facebook and Instagram Usage over Summer [Infographic]

      Facebook Releases New Data on Facebook and Instagram Usage over Summer [Infographic]

      April 28, 2017 Andrew Hutchinson

      With summer approaching, Facebook has released a new research report into how usage of both Facebook and Instagram changes during the warmer months.

      As explained by Facebook:

      The report looks at a range of elements, including top check-in categories, most popular topics on each platform and when, exactly, people are most active.

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      Mentions: Facebook Instagram
    25-48 of 4293 « 1 2 3 4 5 ... 177 178 179 »
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