1. Articles from socialmediatoday.com

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    1. "Google is Done," says Roger McNamee: a Video for Discussion

      Like Sherman pushed General Joe Johnston's army back to the sea in Georgia during the Civil War, non-Web search and communication is pushing Google into a smaller and smaller role than you might think. Strategies like those of Apple will win the day. So says McNamee in this video clip.
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    2. How to Choose the Best Social Media Objectives for Your Business

      How to Choose the Best Social Media Objectives for Your Business
      "Social media offers even more opportunities to create impressive yet ineffective objectives. Having them may provide short-term gains in recognition, but you deserve better. Skip the theory and go straight for the win. Create objectives that are realistic, measurable, and understandable."
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    3. How to Use Twitter as a Networking Resource, Not a Time Sink

      How to Use Twitter as a Networking Resource, Not a Time Sink
      "The Good news is, as a search marketer you are steps beyond your average blogger who gets far more comments on their website (and sometimes even more traffic) and has mastered social platforms. The bad news is you are entering a world that will virtually suck your time dry if you aren’t careful."
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    4. 4 Critical Components to Your Email Marketing Strategy

      4 Critical Components to Your Email Marketing Strategy
      Email is a a form of communication (and full blown industry) that’s been around for a while. There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits of information on the web to teach us how to do email marketing and communication well. Funny thing is though; a lot of us don’t listen (or get off track due to the need to drive results in the short term).
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    5. Why Google+ Isn’t Competing with Facebook

      Why Google+ Isn’t Competing with Facebook
      "The funny thing is, it doesn’t think that it needs to compete with Facebook, Foursquare and Groupon,;what Google simply wants to do is to proliferate its brand. Establish your brand’s presence in every social platform to pull traffic from other companies. Divide and conquer. Google just gave it a whole new meaning."
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    6. The 5 Question Inventory for Social Business Readiness

      The 5 Question Inventory for Social Business Readiness
      "The "readiness inventory" approach will most likely raise more questions than a simple due diligence study can answer. That's the point! In order to help organizations assess their strengths and weaknesses and address their delta, we have created a social business readiness assessment service."
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    7. Social Media and Politics: for Good, or Just a Fad?

      "Condensing answers on topics like the economy and the war in Afghanistan into 140 character snippets also runs the risk of trivialising serious political stories. Of course on the other hand, the debate provided a way for voters at home to interact directly with politicians in an unprecedented way, and the trending of the process raised awareness of the race for the Republican nomination and those involved it."
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      Mentions: Republican
    8. Why People Share Content Online

      :The Customer Insight Group (CIG), at the New York Times, conducted a three phase study to explore the motivations to share content online... The research comprises of what they call ‘ethnographic interviews’, a one week sharing panel, and a quantitative survey (personally, I would like more information on the methodology). The main finding is that online content sharing is about ‘relationships’."
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    9. Why Google+ is Great for SEO

      "Having landed and created huge ripples in the social networking sphere, Google+ has continue to grow at a particularly rapid pace, increasing by over 10 million users in the space of a week, having now reached 20 million. There’s been a great deal written about it in comparison with Facebook and to some extent Twitter, but I’d like to draw on one of the key ways that it differs from the two; SEO. "
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    10. Why 98% of Opinion Blog Posts Suck

      Why 98% of Opinion Blog Posts Suck
      "Call a rant a rant. Don’t try to pass off an ill-conceived rant as opinion piece. I often use the Washington Post’s Op-Ed section as a litmus test. If my opinion post could live there, then I post it to the blog. As you can see, not many posts carry that authority. Many times, you’ll be better off educating your reader on 'how to' versus arguing the negative."
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    11. Oh No, Please, Not Another Google+ Article!

      Oh No, Please, Not Another Google+ Article!
      "So are people ditching Twitter and Facebook to move to Google+, at the moment yes (as this article shows) they are as people try it out but people will fish where the fishes are, to use a cliché. So I reckon although it will have an initial effect people will update all three as they see how Google+ moves into the next phase of the marketing cycle. But if I was Twitter I think I might be starting to get a bit worried."
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    12. The Most Engaging Social Network on Earth

      The Most Engaging Social Network on Earth
      " Isn’t engagement already here? Well, current online engagement does exist, but is limited to the push of a button. However, we can peer in to the future of big social media by taking a look at a smaller social network. I am referring to the most engaging social network on the web, in my mind, which you’ve probably never used."
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      Mentions: Coca-Cola Nike ROI
    4249-4272 of 4342 « 1 2 ... 175 176 177 178 179 180 181 »
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