1. Articles from socialmediatoday.com

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    1. Google+: The Anti-Viral Social Network?

      "When relationships are no longer defined as simply “friends” ”likes” or ”follows,” where does the mass-sharing component fit in? The easy answer… it doesn’t. And I think that’s what I like about it. Google+ is semi-private, intimate. And marketers are going to have a tricky time infiltrating it on any kind of mass level."
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    2. Engagement Means Being True To Social Media Type!

      Engagement Means Being True To Social Media Type!
      "As with email marketing newsletters, direct, offline or online marketing, just ‘banging it out there’ is not going to work. Especially, with today’s highly segmented, niche audiences where each target group will only likely to respond to key triggers. Knowing what expectations an audience has from site content and participation is the key to long term engagement."
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      Mentions: Facebook Twitter
    3. 8 Ways to Make Your Corporate Website More Social

      8 Ways to Make Your Corporate Website More Social
      Is your website social? Does it tweet, share, and like your content? I hate to be the bearer of bad news, but with over 140 million tweets sent per day and 30 billion pieces of content shared each month on Facebook, you might have to get a little bit more creative when it comes to socializing your brand. As familiar as your Facebook and Twitter page might be with your visitors, you’ll never have the amount of control or flexibility you have with your own website to meet your marketing goals. Here are 8 ways to make your corporate website more social...
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    4. When Social Media Today Met Salon

      When Social Media Today Met Salon
      Justin Elliott is a Salon.com reporter who in the past has incorrectly alleged that our sister community, The Energy Collective, was editorially controlled by its advertising sponsor, Siemens. The Energy Collective is an independent site, and Siemens has no say in its editorial process. The same is true for all 10 community blogging sites published by Social Media Today LLC.   
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    5. Social Business Readiness: 5 Questions for Customer Care Executives

      Social Business Readiness: 5 Questions for Customer Care Executives
      "Funny thing about customers: unlike staff, you can't make them stop talking in public about what they like -- or don't like -- about your products, services, policies, practices or personnel. But you can respond in public -- if you're careful -- and maybe even develop a pro-active customer care strategy that integrates best practice using the social web."
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    6. Three Views on B2B and Social Media in 2011

      Three Views on B2B and Social Media in 2011
      "More and more B2B marketers are blending social strategies with their digital strategies which themselves are just a piece of the overall sales and marketing strategy. This layer-cake approach to "strategy" is typical for the moment and represents an artificial yet necessary attention on digital and social as those disciplines are new-ish still. The cake will settle over time to be one, integrated strategy in the future."
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      Mentions: Google Cisco Unilever
    7. Why Using Social Media to Meet the Status Quo Isn’t Enough

      Why Using Social Media to Meet the Status Quo Isn’t Enough
      Using social media can be as simple or as in-depth as you wish to make it. For some, simply hopping on Twitter and tossing out a few wild tweets or signing in to Facebook and posting incessant emotes makes up their entire social media interest. For others who are willing to dig a little deeper, social media can become a more fulfilling jump off point or a deeper and invaluable tool.
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      Mentions: Facebook Twitter
    8. Who’s Making the Rules in Social Media?

      Who’s Making the Rules in Social Media?
      " The underlying theme in all of this is that we, the users have determined what we want from our social networks and we will use them - and not the engineers. Although I still have a problem with the narrowness of defining what the social actions must look like or be called, i.e. 'likes', 'friending', and 'follows' - We still have the power to really define them in the ways that we want to treat them."
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    9. The Indisputable Power of the Blog Post

      Today is vacation. I sit alone, quietly drinking coffee, as the rest of my family and our friends sleep. It is our annual family vacation up north and this is the first morning. As I sit with my cup enjoying the sunrise over the lake, I begin reading Engage by Brian Solis. I am bothered. Not by the book, but by a conversation I had with a prospect a week ago. Yes a week ago. The woman was an SEO referral from another marketer I know in Detroit. We had a wonderful conversation about her company’s lack of SEO and outdated website.
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      Mentions: Brian Solis SEO ERP
    10. 5 Best Practice Tips: Use Social Media to Engage, Not Enrage Followers

      5 Best Practice Tips: Use Social Media to Engage, Not Enrage Followers
      "Everyone should understand a few “best practice” guidelines so that they can maximize their brand awareness and establish a positive online presence. With all the social media sites that are available now, and as a growing number of people discover and use them, the result may be the tendency to share too much information, too frequently, or annoy followers with excessive self-promotion."
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    11. Twitter Shows 3rd Party Love With New Developer Site

      Twitter Shows 3rd Party Love With New Developer Site
      In an announcement late yesterday, Arnaud Meunier (@rno) publicly launched the new and improved Twitter developer's site, dev.twitter.com. "Today we're launching the new version of our Twitter Developer Site. With over 1,000,000 registered applications and 750,000 developers building on the platform today, we needed a new home to support the Twitter community better. So, we listened to everyone and gathered your ideas. The new site enhances communication channels, offers improved reference material and documentation, and will foster better interaction for everyone who visits it."
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    12. Selling Your Soul to Google One Piece at a Time

      "While I am not a lawyer, there are some terms easily understood in this document beginning with “give Google”. My translation is quite simple – Google gets to control how your content is distributed, alter it as they see fit, and sell it as part of their syndicated services without monetary compensation. Indentured servitude to a search engine isn’t part of my dream job. How about you?"
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    4225-4248 of 4293 « 1 2 ... 174 175 176 177 178 179 »
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