1. Articles from socialmediatoday.com

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    1. 8 Essential Rules for Social Media and Business

      8 Essential Rules for Social Media and Business
      Social Media is a complex and evolving medium that many businesses struggle to figure out. Few find quantifiable success with it, many have failed, and most have yet to truly form a social media strategy. Failure is often a result of using social media before taking time to understand it, including asking the questions why do people engage on it and what are the unwritten rules that govern its use. It's free exposure, and often organizations fail to intentionally plan their message as they would for an expensive ad campaign. It's like trying to run before one has learned to walk. Consider this: In 2010, Nielsen and Facebook did a joint study on the effect of social media for enterprise using the benchmarks: Ad recall, brand awareness, and purchase intent. Social media had significantly better results than traditional marketing. Whether an individual, a non-profit, or a business (B2B or B2C) - social media strategies must be well thought out and planned prior to execution. Questions must first be answered, primarily the question of "WHY?" "WHY are we getting into social media?" And, "WHY will this motivate individuals to find out more about our organization." Before every post, "WHY will ...
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    2. Tips from Chris Brogan on How to Share Social Media

      Tips from Chris Brogan on How to Share Social Media
      "Chris Brogan (@chrisbrogan), best-selling author of Trust Agents and renowned blogger is immersed in social media daily. He juggles work and home life while being involved in every aspect of social media. We can all learn a few things from Chris with his insights into the complicated realm of how to share social media."
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    3. 9 Social Media for Social Good Sites You Won't Want to Miss

      9 Social Media for Social Good Sites You Won't Want to Miss
      It's amazing to watch technology evolve. Think about it for a second. Ten years ago there was no Facebook, Twitter or YouTube, Google+. But now over 300 million people log-in to Facebook daily, Twitter supports over 50 million tweets per day, and 2 billion videos are watched every day on YouTube. This is a great sign for the non-profit (and business) world. Why? Well, the non-profit sector is built on human connectedness, relationships, passion and the desire to create positive change in the world.
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    4. 5 Questions Every Business Website Must Answer

      5 Questions Every Business Website Must Answer
      "Twitter, YouTube videos, text messaging…there’s no question attention spans are short. Everyone is busy, asked constantly to 'do more with less,' including most critically their time. To connect with buyers in this environment, your business website needs to provide them with the information they need—quickly and concisely."
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      Mentions: Facebook Twitter CMS
    5. Twitter: When Less is More. Tips for (Not) Getting Unfollowed

      "The news that @barackobama has apparently hemorrhaged 35,00 followers in the past few days has set the social media world sniggering with schadenfreude. These were the followers who presumably didn't appreciate being spammed with 113 tweets in the space of a few hours, exhorting them to tweet-lobby (twobby?) their local reps in Obama's support."
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    6. Avoiding LinkedIn Compliance Issues

      Avoiding LinkedIn Compliance Issues
      "If you are trying to take advantage of the power of LinkedIn to connect with potential clients, you are likely coming up on some resistance from your compliance department. Advances in social networking have happened much quicker than regulators can regulate, leaving financial advisors and compliance departments wondering what they should be doing."
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    7. 7 Deadly Sins of Social Media

      Social media’s been a great tool for marketing, networking, and sharing information. This relatively new technology has truly revolutionized the way businesses, brands, and communities interact with one another... See if you’re committing any of the digital “sins” from this list, and learn how to fix them.
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    8. Social Media Best Practices: 12 Tips for Making the Best of Facebook, Twitter, Google + or Any Other Social Site

      Social Media Best Practices: 12 Tips for Making the Best of Facebook, Twitter, Google + or Any Other Social Site
      Do you know how many of your supporters use popular social networks like Facebook, Twitter and YouTube? Twitter has more than 16 million users, and 42.3 percent of the entire American population is on Facebook. YouTube is the second most used search engine in the world. Google recently made a big social medial play by introducing Google+. With usage stats like that it’s probably safe to assume that a large portion of your supporters, customers and/or prospects use at least one social network, right?
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    9. Six Tips for Using Google+ Now

      Six Tips for Using Google+ Now
      "Hangouts is like video Skype on crack because you can have up to 20 people, well, hanging out via video. Joe Thornley, Martin Waxman, and I use Hangouts to record Inside PR every week. We used to just call each other using Skype, but now we can see each other’s faces, which makes for a completely different experience, both for us and our listeners."
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    10. 12 Tools to Measure Social Influence (Maybe)

      12 Tools to Measure Social Influence (Maybe)
      Social media influence is a bit like oxygen – we "know" it's there and we know in some sense that it is essential for “life” if we’re in marketing, advertising or public relations, but can we capture it in a jar and observe it? No. Well, at least not entirely.Any number of tools – freely available on the Web – purport to tell us our overall social media influence or at least a slice of it (a la Twitter). While none is perfect or complete yet, using a combination of them can prove useful. A look at 12 of them ...
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    4225-4248 of 4342 « 1 2 ... 174 175 176 177 178 179 180 181 »
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