1. Articles from adweek.com

  2. 1-24 of 890 1 2 3 4 ... 35 36 37 »
    1. 6 Newly Funded Tech Startups That Aim to Alter Digital Marketing

      6 Newly Funded Tech Startups That Aim to Alter Digital Marketing

      Whether investor cash can continue to be poured into marketing and advertising technology startups at the break-neck speed we've seen in recent years remains to be scene. What's clear is that up-and-coming companies are still attracting investments because the future of business is digital, and--as artificial intelligence and mixed-reality tech grows--we're really just getting started....

      Read Full Article
    2. How Does Twitter Influence New Smartphone Purchases?

      How Does Twitter Influence New Smartphone Purchases?

      One-third of U.S. smartphone owners will purchase new devices in the next year, and Twitter teamed up with Nielsen and Foursquare to figure out the role the social network plays in this process. The three companies analyzed in-store foot traffic by using Attribution by Foursquare to examine wireless carrier check-ins for T-Mobile USA, Sprint, Verizon...

      Read Full Article
    3. 8 Ways Brands on Instagram Can Use Posts With Multiple Images, Videos (Infographic)

      8 Ways Brands on Instagram Can Use Posts With Multiple Images, Videos (Infographic)

      Instagram introduced the ability earlier this year for a single post to contain up to 10 photos and videos. How can businesses take advantage of this feature? Ghergich & Co. teamed up with Salesforce on the infographic below, featuring eight ideas for brands on the Facebook-owned photo- and video-sharing network. Ghergich & Co. said in...

      Read Full Article
    4. 7 Digital Marketing Stats From the Past Week That Got Our Attention

      7 Digital Marketing Stats From the Past Week That Got Our Attention

      The dog days of summer have done little to discourage marketers from revealing intriguing research, other surprising numbers and cutting-edge initiatives. Check out the seven digital marketing stats that caught our eye in the past week: 1. Another day, another #FoodDay Last week, it was #NationalIceCreamSandwichDay. Just before that, it as #NationalHotDogDay. It seems like...

      Read Full Article
    5. 8 Technologies and Platforms Every Forward-Thinking Marketer Needs to Know

      8 Technologies and Platforms Every Forward-Thinking Marketer Needs to Know

      Check out our full coverage. From IBM's souped-up supercomputer Watson to Google's tricked-out, self-driving cars, marketers are navigating a new wave of tech services and platforms beyond the walls of traditional advertising. Augmented reality, chatbots and artificial intelligence are all poised to become a bigger focus for marketers in the coming years, and advertisers are...

      Read Full Article
    6. Twitter Is Testing a Feature That Lets Brands Automate Their Promoted Tweets

      Twitter Is Testing a Feature That Lets Brands Automate Their Promoted Tweets

      Twitter announced a private beta test for a program that enables brands to automatically promote their tweets for $99 per month. Brands that sign up for the program will receive confirmation emails from Twitter if they are selected for the beta testing. Brands can tweet as they normally would, and the social network will automatically...

      Read Full Article
      Mentions: Twitter
    7. 8 Digital Stats From Last Week That Marketing Players Need to Know

      8 Digital Stats From Last Week That Marketing Players Need to Know

      There was a ton of newsworthy stats and research revealed in the last several days around digital advertising, social media marketing and other topics. Check out the eight digital marketing stats this week that grabbed our attention. 1. P&G dramatically scales back digital campaigns During Procter & Gamble's fourth-quarter earnings call on July 27, the...

      Read Full Article
    8. 6 New Marketing Technology Stats That Grabbed Our Attention

      6 New Marketing Technology Stats That Grabbed Our Attention

      For our monthlong Next Tech series that kicked off on Monday, we scoured the internet and mined various offline sources to find mar-tech statistics that people in the world of brands need to know. Here are six that we found most interesting: Check out our full coverage. 1. Cross-channel world According to a Marketo study...

      Read Full Article
    9. Social Marketing and Consumers: 4 Distribution Strategies That Are Still Effective

      Social Marketing and Consumers: 4 Distribution Strategies That Are Still Effective

      While creating high-quality content is essential, it won't do you any good if no one sees it. You have to get it to the right people--your target audience--to attract new customers. When trying to reach new audiences, you have to keep in mind that the internet is growing fast, more and more marketers are creating...

      Read Full Article
      Mentions: Reddit business
    10. Improved Social Media Metrics Boost the Value of Influencer Marketing to Merchants

      Improved Social Media Metrics Boost the Value of Influencer Marketing to Merchants

      Content. Content marketing. Influencers. Influencer marketing. In today's advertising world, it's all about content and influencers. What began more than one decade ago in the form of high-profile bloggers and then gave way to high-profile social media stars has yielded an increasingly complex yet increasingly sophisticated channel through which merchants can positively affect sales. Perhaps...

      Read Full Article
    11. How Trust Will Permanently Reshape the Relationship Between Brands and Consumers

      How Trust Will Permanently Reshape the Relationship Between Brands and Consumers

      Under the overall theme of Technology and Humanity, the second installment of Adweek and Bloomberg Media's quarterly "Marketing in An Interruptive World" breakfast series convened in New York last week. The morning's content examined brands, trust and consumers via a Bloomberg Intelligence briefing on the state of artificial intelligence. The breakfast also included a fireside...

      Read Full Article
    12. Why Brands Should Shift Their Focus From Data to Identity

      Why Brands Should Shift Their Focus From Data to Identity

      It might be sunny in July, but winter is finally here. I'm not talking about the Season 7 premiere of HBO's Game of Thrones (although I was one of the 16.1 million total viewers). Winter is here for marketing. Steven Wolfe Pereira Headshot: Alex Fine The data points have been around us for a while....

      Read Full Article
    13. 5 Things to Consider When Identifying Talent for Your Influencer Marketing Campaign

      5 Things to Consider When Identifying Talent for Your Influencer Marketing Campaign

      When it comes to developing and executing a successful influencer marketing campaign, identifying the best possible talent is of utmost importance. Not all influencers are created equal, and it's important to look beyond the number of followers. Here are five things to keep in mind when selecting talent for an influencer marketing campaign: Avoid big...

      Read Full Article
    14. How Even Basic Human Connections Can Increase Brand Affinity

      How Even Basic Human Connections Can Increase Brand Affinity

      Keith Grossman, global chief revenue officer at Bloomberg Media, has picked up on an almost Dickensian underpinning of the transformation sweeping the brand-marketing ecosystem--for brands it's either the scariest time in marketing, or the most exciting. "If you look at it from the command to control era where you are a monolithic brand just pushing...

      Read Full Article
    15. Why Employees Are the Best Link Between Brands and Customers

      Why Employees Are the Best Link Between Brands and Customers

      One of the most effective marketing tools brands have at their disposal as the trust economy unfolds is their workforce. Peter M?hlmann, founder and CEO, Trustpilot, a global online review platform, says that since brands are constantly being talked about by consumers, they need to participate in that dialogue in order to be a trusted....

      Read Full Article
      Mentions: adweek
    16. 4 Ways Brands Are Using Creativity to Drive Sales Online

      4 Ways Brands Are Using Creativity to Drive Sales Online

      The core function of any business is to make money as it provides solutions to existing problems. And for a business to make money, its sales department must be on its toes at all times. With the rise of the internet and fast technology advancement, digital advertising has proven more effective in driving sales than...

      Read Full Article
    17. 7 Interesting Digital Marketing Stats That Got Our Attention Last Week

      7 Interesting Digital Marketing Stats That Got Our Attention Last Week

      After the Fourth of July, the world of digital marketing slowly warmed up last week. Here are seven stats that caught our eye. 1. Prime research sites Amazon Prime Day, which lasts 30 hours, starts tonight. And according to a new survey from Bazaarvoice, Walmart (46 percent) and Target (40 percent) are the top two...

      Read Full Article
    18. Your Social Media Marketing Is Only as Good as Your Content

      Your Social Media Marketing Is Only as Good as Your Content

      It's super easy to get caught up in the fanfare of social media and lose sight of what really matters. While pay-per-click ads, profile designs and strategies for amassing thousands of followers are certainly relevant, they aren't everything. At the end of the day, your ability to profit from social media will only go as...

      Read Full Article
    19. Creative Impact Analysis and Optimization for Instagram

      Creative Impact Analysis and Optimization for Instagram

      Brands spend time and money carefully building their Instagram presences to cultivate an engaged audience. As part of this process, brands use the standard analytics provided by Instagram and often leverage third parties to optimize the time and day of placement. They may occasionally look at other measures such as the relationship between spend and...

      Read Full Article
      Mentions: Instagram
    20. Men Appear in Ads 4 Times More Than Women, According to Research Revealed at Cannes

      Men Appear in Ads 4 Times More Than Women, According to Research Revealed at Cannes

      CANNES, France--Advertising, just like television and film, doesn't represent as many women as men on screen. Men appear in ads four times more than women and have seven times more speaking roles, according to new research from J. Walter Thompson and the Geena Davis Institute on Gender in Media that was revealed during a panel...

      Read Full Article
      Mentions: adweek JWT CCO
    21. Digital Advertising Has a Rich Frontier: ‘The Rest of the Internet’

      Digital Advertising Has a Rich Frontier: ‘The Rest of the Internet’

      In the U.S., people currently spend 70 percent of their time online browsing the open web, outside of social media and search platforms. But marketers currently spend more than 75 percent of their digital media budgets on social media and search, with analysts reading that figure at 100 percent for 2017 (Brian Wieser, Pivotal Research;...

      Read Full Article
    1-24 of 890 1 2 3 4 ... 35 36 37 »
  1. Categories

    1. World View:

      Asia, EMEA, North America, Rest of World
    2. Marketing Topics:

      Advertising / Branding, Email Marketing, Events, Marketing Overall, Mobile Marketing, New Marketing Tools, Public Relations, Social Media, Social Media Strategies
    3. Venture Capital:

      Additional Funding, Incubator, Initial Funding, Private Equity, Venture Activities
    4. Investor Relations:

      Crisis Communications, Investor Relations