1. Articles from adweek.com

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    1. Here Are 8 Interesting Digital Marketing Stats From This Week

      Here Are 8 Interesting Digital Marketing Stats From This Week

      With Cannes taking place in recent days, it hasn't been difficult finding fascinating stats in the world of advertising. These eight really stood out among the rest. 1. Adidas gives live video love There are companies that have dipped their toes into the livestreaming waters, and there are the few that have straight cannonballed into...

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    2. Sheryl Sandberg Explains How Creatives Can Make Great Mobile Ads

      Sheryl Sandberg Explains How Creatives Can Make Great Mobile Ads

      CANNES, France--Five years ago Facebook didn't have a mobile advertising business. Boy, have things changed since then. Wieden + Kennedy's CCO Colleen DeCourcy interviewed Facebook COO Sheryl Sandberg and Airbnb's CMO Jonathan Mildenhall during a keynote today where Sandberg talked about Facebook's shift from desktop to mobile and how creatives can make compelling mobile ads....

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    3. 5 Hidden Social Media Hacks Millennials Can Use to Boost Their Careers

      5 Hidden Social Media Hacks Millennials Can Use to Boost Their Careers

      Hello, millennials: Enjoying your avocado toast and unicorn-themed beverages? Millennial life doesn't have to be known only for fidget spinners and casual dating: It's important to start building yourself as a brand--an employable brand at that. Now I know that the landscape of careers has changed greatly for your generation, and you've moved to a...

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    4. Digital Advertising Has a Rich Frontier: ‘The Rest of the Internet’

      Digital Advertising Has a Rich Frontier: ‘The Rest of the Internet’

      In the U.S., people currently spend 70 percent of their time online browsing the open web, outside of social media and search platforms. But marketers currently spend more than 75 percent of their digital media budgets on social media and search, with analysts reading that figure at 100 percent for 2017 (Brian Wieser, Pivotal Research;...

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    5. Here Are the 9 Most Intriguing Digital Marketing Stats From This Week

      Here Are the 9 Most Intriguing Digital Marketing Stats From This Week

      The last few days have produced a great number of interesting online marketing stats. These are the nine that grabbed our attention: 1. Big audio digital Spotify now has 140 million monthly active users, up from 100 million a year ago. "The acceleration of audience growth is allowing us to continue to grow the ads...

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    6. Facebook Is Giving Advertisers More Control Over Where Their Ads Appear

      Facebook Is Giving Advertisers More Control Over Where Their Ads Appear

      Brands advertising on Facebook will soon have more control over where their ads appear. The social network is rolling out several tools aimed at providing more transparency before campaigns go live. The latest additions, announced today, will provide advertisers with a list of publishers up front to show where ads might appear via Instant Articles,...

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      Mentions: Facebook
    7. How Social Media Can Help You Find the Right Market for Your Mobile App

      How Social Media Can Help You Find the Right Market for Your Mobile App

      In case you were too busy staring at the screen of your iPhone to notice, mobile internet usage has surpassed the total amount of time spent online on desktops; 71 percent of all internet minutes in the U.S. are now spent browsing from a mobile device. And of that total internet share, a whopping 30...

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      Mentions: Snoop Dogg
    8. 13 Noteworthy Digital Media and Marketing Stats From This Week

      13 Noteworthy Digital Media and Marketing Stats From This Week

      It's been a busy, busy, busy week in online media and marketing stats, and we've put together 13 figures that were definitely worth sharing: 1. Facebook, the media buyer Kantar Media analyzed the $117.9 million spent on marketing in the U.S. last year by Facebook, Twitter, LinkedIn, Snapchat and Pinterest. Facebook by far outspent its...

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    9. 3 Ways New Marketing Grads Can Set Themselves Up for Success

      3 Ways New Marketing Grads Can Set Themselves Up for Success

      As the end of the school year wraps, I typically hear snippets of useful and inspirational advice from various commencement speeches. With a long career in marketing, I'm often asked by both marketing students and those already in the profession for advice on career advancement. Looking back, I've realized that my point of view is...

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    10. Why Marketers Need to Invest in Authentic Long-Form Storytelling

      Why Marketers Need to Invest in Authentic Long-Form Storytelling

      Corporate responsibility is an essential part of good business. Today, all types of brands are looking for new ways to promote their socially-conscious beliefs and practices. Two commendable examples from earlier this year come to mind. In January, when an executive order suddenly clamped down our borders, Lyft donated $1 million to the ACLU, and...

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      Mentions: Pepsi Aclu Airbnb
    11. Does Great Advertising Come From Individual Talent, or Is It a Team Sport?

      Does Great Advertising Come From Individual Talent, or Is It a Team Sport?

      Lots of people can have great creative ideas. But almost without exception, it takes a team to bring it credibly to life. So, when you're starting out in your advertising career, put a lot of stock in who you're working with, several veteran creative directors told Adweek in our latest "Advice for Young Creatives" video....

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    12. Snapchat Is About to Let Brands of All Sizes Buy Self-Service Ads

      Snapchat Is About to Let Brands of All Sizes Buy Self-Service Ads

      Snapchat today is announcing its self-service ad-buying system, which is rolling out with 20 brands, including smaller players like online sneaker seller Goat, social app Mammoth Media, movie ticket app Atom Tickets and gift retailer Hollar. Called Snapchat Ad Manager, it will be widely available in June in the U.S., the U.K., France, Germany, Australia...

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    13. 5 Facebook Advertising Mistakes Far Too Many Brands Make

      5 Facebook Advertising Mistakes Far Too Many Brands Make

      While there are arguably more cost-effective social media advertising platforms than Facebook, few feature such powerful audience segmenting opportunities. Unfortunately, a lot of brands squander the opportunity to generate a return by making common yet avoidable mistakes. Before unpacking some common Facebook advertising mistakes that big brands make far too frequently, let's discuss a point...

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    14. A Modern Guide to Social Media Content Marketing, Part 5: Instagram

      A Modern Guide to Social Media Content Marketing, Part 5: Instagram

      This is the fifth and final installment in a five-part series of articles focusing on best practices to up your content marketing game on the "big four" of social media: Twitter, LinkedIn, Facebook and Instagram. Catch up on the first, second, third and fourth installments. Instagram boasts more than 600 million monthly active users, overtaking...

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    15. How to Manage People and Your Own Career: 4 More Top Creatives Tell Us the Best Advice They Ever Got

      How to Manage People and Your Own Career: 4 More Top Creatives Tell Us the Best Advice They Ever Got

      Managing the work is one thing. But eventually you have to start managing people, as well as your own brand in the marketplace. What then? Our video series "Best Advice I Ever Got" continues today with four more top creative directors--Jan Jacobs, Margaret Johnson, Brent Choi and Kevin Brady--revealing the best tips they ever got...

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    16. Marketing Tips for Awkward Brands in a Social Media Era

      Marketing Tips for Awkward Brands in a Social Media Era

      Our timelines on social media are flooded with different marketing campaigns on a regular basis. The majority of this content is from brands that fall into a certain category, creating a myth that social media marketing is selective. While certain brands may seem more in tune with trends, the diversity of social media audiences creates...

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      Mentions: business
    17. Facebook Just Copied 2 of Snapchat’s Most Popular Features

      Facebook Just Copied 2 of Snapchat’s Most Popular Features

      Did Facebook just put the final nail in the coffin for Snapchat? The social network is rolling out two Snapchat clone features for photos and videos--lenses and Stories--today that should make Snap's product team more than a little uneasy. Facebook is launching its Stories feature globally to its 1.15 billion mobile daily users, which lets...

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    18. 4 Surprising Words That Should Define Your Digital Strategy in 2017

      4 Surprising Words That Should Define Your Digital Strategy in 2017

      The tree-decorating selfies have inundated Instagram, you're receiving multiple festive discount emails each day, and you're already having flashbacks to office holiday parties from years past.

      Gemma Milne

      That's right, it's the end of the year for marketers, and that means it's time to look ahead to what trends, obstacles and issues we can expect in the coming year.

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    1-24 of 869 1 2 3 4 ... 35 36 37 »
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