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    1. 1 in 5 Smartphone Owners Worldwide Use Their Device Every 5 Minutes & Nearly Half of All Users Are Motivated to React to Ads after Seeing Them on Mobile

      By: IAB via Business Wire News Releases 00 AM EDT 1 in 5 Smartphone Owners Worldwide Use Their Device Every 5 Minutes & Nearly Half of All Users Are Motivated to React to Ads after Seeing Them on Mobile Nearly two-thirds (63%) of smartphone users worldwide use their device every 30 minutes or more, and over a fifth (22%) tap into their phones every 5 minutes, according to the Interactive Advertising Bureau (IAB)’s “Always On – A Global Perspective of Mobile Consumer Experience,” an in-depth survey of smartphone users compiled from 18 countries around the world. Respondents came from North America ...

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    2. Pinterest Selects Neustar As Marketing Partner To Increase Ad Effectiveness

      November 09, 2016 at 07:01 AM EST Pinterest Selects Neustar As Marketing Partner To Increase Ad Effectiveness Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services, today announced a CRM data onboarding partnership with Pinterest. As a certified “audiences partner” within Pinterest’s Marketing Partners program, Neustar will help brands deliver more relevant advertising messages to Pinners.

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      Mentions: Facebook Neustar NSR
    3. Magnetic 3D Joins Digital Place Based Advertising Association

      October 25, 2016 at 16:56 PM EDT Magnetic 3D Joins Digital Place Based Advertising Association PRWeb The Digital Place Based Advertising Association (DPAA) announced today that Magnetic 3D has joined the rapidly growing association and will be a sponsor of its annual Video Everywhere Summit , which will be held this year on October 27 at the Roosevelt Hotel in New York City.

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    4. Brit App presents "JustSeen," a New Take on Photo-Sharing, Introducing Collaborative Visual Storytelling

      October 24, 2016 at 08:31 AM EDT Brit App presents "JustSeen," a New Take on Photo-Sharing, Introducing Collaborative Visual Storytelling PRWeb Rather than simply posting the occasional, somewhat random photo, JustSeen advocates visual storytelling, where every photo forms part of a greater story, building a deeper visual narrative. In today's digital drive-thru, the speed and nature of visual consumption has altered the core objective of photography.

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      Mentions: business
    5. Leading mobile programmatic advertising platform Go2mobi announces partnership with Neustar

      October 18, 2016 at 09:35 AM EDT Leading mobile programmatic advertising platform Go2mobi announces partnership with Neustar PRWeb Go2mobi, one of the first mobile programmatic advertising platforms, today announced a partnership with Neustar, a trusted, neutral provider of real-time information services. The partnership brings together the latest innovations in mobile DMP and DSP technology including highly accurate and up-to-the-minute insights and audience data.

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    6. New Marketing Technology Targets Customers Using GPS

      October 14, 2016 at 16:05 PM EDT New Marketing Technology Targets Customers Using GPS We at Local Mobile Leads, Inc. ( www.LocalMobileLeads.com ) are proud to introduce our newest marketing platform that actually targets customers using the same technology as GPS. One of the number one problems businesses have is getting more customers in the door. However, with the implementation of Hyper-local Mobile Advertising to potential customers of North America, that problem now has an answer!

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    7. Mobile Analytics Market Trends, Demand, Price, Analysis and Forecasts To 2022

      21 AM EDT Mobile Analytics Market Trends, Demand, Price, Analysis and Forecasts To 2022 According to Stratistics MRC, the Global Mobile Analytics Market is accounted for $1.36 billion in 2015 and expected to grow at a CAGR of 25.3% to reach $6.61 billion by 2022. Market is primarily driven by smartphone penetration, big data, increasing use of mobile advertising, advancement in algorithm development, and surge for customer analytics.

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