1. Articles in category: Public Relations

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    1. Feminist Finance: 5 Questions With Melissa Cullens, Ellevest

      Feminist Finance: 5 Questions With Melissa Cullens, Ellevest

      Ellevest is the first investing platform designed for women and their specific financial needs. We sat down with Melissa Cullens, Ellevest’s Chief Design Officer, to learn more about how this 2017 Interbrand Breakthrough Brand is putting its money where its mouth is to create an investment experience specially tailored for 51% of the population.

      What sort of unique challenge are you answering in the marketplace?

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    2. How Social Media Can Help You Find the Right Market for Your Mobile App

      How Social Media Can Help You Find the Right Market for Your Mobile App

      In case you were too busy staring at the screen of your iPhone to notice, mobile internet usage has surpassed the total amount of time spent online on desktops; 71 percent of all internet minutes in the U.S. are now spent browsing from a mobile device. And of that total internet share, a whopping 30...

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      Mentions: Snoop Dogg
    3. 9 Key Steps for Re-Branding Your Business on Social Media

      9 Key Steps for Re-Branding Your Business on Social Media

      February 21, 2017 Eric Sachs

      Your brand is the way the world sees your business, and in today’s digital media dominated world - where 78% of the U.S population has at least one social media profile - it’s become clear that your brand is very often defined by your social media presence.

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    4. How to Help Your Customers Who Are Using Non-Owned Social Channels [Podcast]

      How to Help Your Customers Who Are Using Non-Owned Social Channels [Podcast]

      November 09, 2016 Dan Gingiss

      Intuit, long known for its community help forums for TurboTax, noticed that its small business clients were seeking help in a new place.

      “There was a lot of conversation happening on non-owned channels,” says Mark Obee, Group Manager of Social and Community Care for Intuit on the QuickBooks brand. “The accountants were out there having those conversations without us.”

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    5. How Microsoft Handled Social Care During Their Largest Product Launch [Podcast]

      How Microsoft Handled Social Care During Their Largest Product Launch [Podcast]

      November 06, 2016 Bernie Borges

      Episode 135 of the Social Business Engine podcast features Miri Rodriguez, Sr. Lead for Social and Communities Support at Microsoft, recorded at Social Media Strategies Summit in San Francisco.

      Rodriguez leads three teams of social care specialists for Microsoft products in Global English, Spanish, and Portuguese. Her teams handle social customer care for all products and services, except XBox.

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    6. What to Do in the Face of an Ugly Social Media Crisis

      What to Do in the Face of an Ugly Social Media Crisis

      October 31, 2016 Brittany Berger

      No brand wants to find themselves caught up in a social media crisis, but every brand needs to be prepared for it.

      It’s one of those “hope for the best, prepare for the worst” type things. Like insurance.

      You can’t let yourself and your communications team go in denial and pretend it could never happen.

      One viral, “didn’t think it through” tweet.

      One screenshotted SnapChat.

      One employee logging into the wrong account.

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      Mentions: Facebook business
    7. 5 of the Most Common Types of Customer Complaints, and How to Handle Them

      5 of the Most Common Types of Customer Complaints, and How to Handle Them

      October 27, 2016 Caitlin Zucal

      An online community can be the perfect outlet for transforming customer support into a powerful and engaging experience. Online communities provide efficient support through improved customer knowledge; people can resolve problems at their own speed and learn as much or as little as they want. Companies can pre-populate communities with strong content to address frequently asked questions.

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    8. ANA Masters of Marketing: Conference Preview

      ANA Masters of Marketing: Conference Preview

      As the curtain rises on the Association of National Advertisers (ANA) Masters of Marketing Conference on October 19–October 22 in Orlando, Florida, more than 3,000 attendees are gathering to discuss issues including politics, multiculturalism, FCC regulations, Facebook metrics and the general health of traditional TV advertising.

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    9. 10 Tips to Make Your Tweets More Human [Podcast]

      10 Tips to Make Your Tweets More Human [Podcast]

      Are you speaking to your audience in a way that they understand? When you tweet do people listen? Do they take action? Do your tweets help you increase brand equity, generate leads and sales? Are your tweets helping you grow community and nurture relationships?

      If you answer no to any of these questions then you have incredible opportunity to fix the problem and turn every answer listed above into a yes.

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      Mentions: Facebook Twitter
    10. 5 Mistakes That Can Kill Your Online Community

      5 Mistakes That Can Kill Your Online Community

      October 17, 2016 Caitlin Zucal

      Look around you - how well do you know the people you work with on a daily basis? Your boss, the marketing team down the hall, the new hire sitting next to you - they’re all hardworking members of your company, right? What if I were to tell you that you may be working with a murderer - an online community murderer?

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      Mentions: Gartner business
    11. Why did Twitter suspend Geofeedia over ACLU surveillance report?

      Why did Twitter suspend Geofeedia over ACLU surveillance report?

      After the American Civil Liberties Union released a report showing that Chicago-based startup Geofeedia had been contracted by multiple law enforcement agencies to conduct social media surveillance, Twitter announced Tuesday that it had suspended the company's access to commercial data for developers. While police contend the service can help them spot problems in real-time during large gatherings, the ACLU says the software can be easily used to track peaceful protesters and other groups.

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    12. Backed by Big Brands, Facebook Is Taking On Slack in the Workplace Communication Space

      Backed by Big Brands, Facebook Is Taking On Slack in the Workplace Communication Space

      After 18 months of tests with businesses like Weber Shandwick, Facebook has opened Facebook Workplace—formerly known as Facebook for Work—to all organizations.

      In a blog post, Facebook said 1,000 businesses are now on board with the tool that turns the social platform into a business-communication hub, as Slack and others try to shake up office communication.

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    13. Escape from the tech hype machine: Meerkat's founders look beyond livestreaming

      Escape from the tech hype machine: Meerkat's founders look beyond livestreaming

      Escape from the tech hype machine: Meerkat's founders look beyond livestreaming 0 Share What's This? Then Meerkat and now Houseparty CEO Ben Rubin and Wired reporter Jessi Hempel during the DLD Conferences in New York. By Patrick Kulp 2016-10-06 14:00:00 +0200 Several months ago, an app called Houseparty quietly appeared in the Apple and Android stores under the name of developer "Alexander Herzick."

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    14. 10 Bootstrapping Tips to Turn Your Idea Into Reality

      10 Bootstrapping Tips to Turn Your Idea Into Reality

      10 Bootstrapping Tips to Turn Your Idea Into Reality Image credit: Shutterstock.com Watch Now October 5, 2016 The following excerpt is from Entrepreneur's book Finance Your Business . Buy it now from Amazon | Barnes & Noble | iTunes The majority of startups are founded without capital injection from venture capitalists or angel investors.

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      Mentions: business
    15. What I learned from running my own business - The Globe and Mail

      What I learned from running my own business - The Globe and Mail

      Five ways to prepare children for leadership Two of my friends and I started a marketing consulting firm while in university with lofty ambitions and a solid business plan, but without a strong grasp on our day-to-day financial fundamentals, which is all-too-common among young entrepreneurs.

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    16. 5 Common Social Media Myths Debunked

      5 Common Social Media Myths Debunked

      September 30, 2016 Melonie Dodaro

      Social media can be a powerful tool in your marketing and relationship building arsenal, however it's important to not see it simply as a magic bullet - it has to be used strategically and with realistic expectations about what it can and cannot accomplish.

      Whatever your goals for social media, you need to plan to be in it for the long haul – showing up every day, providing great content, building and engaging with your community.

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    1-24 of 2122 1 2 3 4 ... 87 88 89 »
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