1. Articles in category: Events

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    1. What is Mobilization? Mobile Optimization?

      What is Mobilization? Mobile Optimization?

      Home / Featured / What is Mobilization? Mobile Optimization? What is Mobilization? Mobile Optimization? Featured Leave a comment 0 Views Unless you live in a cave, you might have heard the new buzz around “Mobilization of websites”, “Mobile optimized website”, “Mobile Site”, and “iPhonized” in the past year or so. You might be wondering what is all this about and what’s in it for you? There were a lot of technologies around mobile phones which were in the market for quite a longtime.

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    2. 5G and the Future of Turbocharged Marketing

      5G and the Future of Turbocharged Marketing

      By Loren Hillberg . Published on October 19, 2016 Qualcomm's vision of 5G spans many fronts. Credit: Qualcomm Most Popular Within the next three years, wireless speeds are set to jump tenfold, making the current network look as antiquated as dial-up modems. While that's a dazzling proposition, no one knows what the full impact of 5G will be.

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    3. What Marketers Need to Know About How Today's Top Social Platforms Measure Video

      What Marketers Need to Know About How Today's Top Social Platforms Measure Video

      At the Association of National Advertisers' annual Masters of Marketing Conference in Orlando, Fla., this week, CMOs from Procter & Gamble, McDonald's and Georgia-Pacific will be sure to address Facebook's recent video flub and ramifications for tracking social video.

      The tech giant revealed that it inflated the amount of time users spend watching video by up to 80 percent, drawing the ire of advertisers who felt they were misled by nonaccredited data.

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    4. As Twitter Turns 10, How Can It Convince Young Users to Show Up to the Party?

      As Twitter Turns 10, How Can It Convince Young Users to Show Up to the Party?

      Twitter­ is not dead, and this is not its eulogy. Enough of those have been written already. Rather, it is a diagnosis of where the company is and where it's headed on this, its 10th birthday—and what advertisers think of it.

      In 140 characters or less, Twitter is the playful bluebird/social media monster that changed how we talk to one another—and even sparked a literal revolution or two.

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    5. Social Media as a Social Science

      Social Media as a Social Science

      Nearly a decade ago, Brian Solis declared, “Social media is about sociology not technology.” Five years later he updated that to say, “Social media is about social science not technology.” Last week the findings of ground breaking research were presented at the ACM Conference on Computer-Supported Cooperative Work and Social Computing in San Francisco.

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    6. 9 Interesting Digital Marketing Stats From the Past Week

      9 Interesting Digital Marketing Stats From the Past Week

      The past week was another intriguing one for interactive marketing data. Here are nine stats that jumped off the digital page:

      1. Lots of brands have tested Periscope and Meerkat Livestreaming marketing vendor Brandlive surveyed 200 executives from retail and consumer goods brands and found 44 percent of their businesses ran a livestreaming event last year.

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    7. Women Leaders Share Viewpoints on Sustainability

      Women Leaders Share Viewpoints on Sustainability

      GLOBE 2016, the conference on business and sustainability now going on in Vancouver, continued Wednesday with a women’s networking luncheon sponsored by TELUS.

      The speakers on the lunchtime panel who joined Andrea Goertz, Chief Sustainability Officer, TELUS, to share their perspectives on sustainability included The Honourable Catherine McKenna, Minister of Environment for the Government of Canada; Sandra Oldfield, president and CEO of Tinhorn Creek Winery; and Karen Radford, Leader of People and Partners, Enbridge.

      Women know #Sustainability. Just ask @andrea_goertz, Karen Radford & @SandraOldfield. #GLOBE2016 pic.twitter.com/5NRf6PBNTb

      — Catherine McKenna (@ec_minister) March 2, 2016

      Goertz kicked off the luncheon ...

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      Mentions: Telus Twitter
    8. 5 Ways Mobile Is Changing News Consumption

      5 Ways Mobile Is Changing News Consumption

      BARCELONA, Spain—Media executives from television, online and magazine news organizations are optimistic that a mostly mobile audience will present new opportunities for reporting and engagement, even while revenue challenges remain.

      Speaking on a Mobile World Congress panel Thursday, executives said there are still challenges with making money and efficiently streaming data on mobile.

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    9. Creating A Universal Remote Control For Business Communications

      In the ultimate paradox, we have spent the last several years untethering our workforces while technically intertwining our personal and professional lives. Yet, for many, the notion of BYOD often results in a feeling of being AWOL. With 25 percent of knowledge workers out of the office on any given day, the ability to remotely connect back into corporate communications and collaboration tools can be a challenge.

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    10. 4 Tips for Using Facebook to Market a Conference

      If you’ve ever worked in events, you know how challenging it can be to make everything run smoothly and according to plan. Even if you’re doing everything right, sometimes things go wrong that you don’t expect that are also often out of your control. Speakers often change, venues fall through, and prices are unpredictable.  Fortunately, the marketing process is in your control, which is why it’s important to take advantage of all the tools you have at your disposal.

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      Mentions: Facebook Twitter
    11. The Missing Ingredient in Your Content Marketing Strategy

      The Missing Ingredient in Your Content Marketing Strategy

      I recently returned from Social Media Marketing World 2015, the largest social media marketing conference, which takes place in San Diego. Although I had my own speaking session this year on “how to build LinkedIn influence” at the conference, I really went back to school sitting in on a couple of terrific content marketing sessions.

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    1-24 of 1638 1 2 3 4 ... 67 68 69 »
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