1. Articles in category: Social Media

    1-24 of 4598 1 2 3 4 ... 190 191 192 »
    1. Why regulators like Ofcom are dropping the ball on ‘Fake News’, dark advertising and extremism

      Why regulators like Ofcom are dropping the ball on ‘Fake News’, dark advertising and extremism

      But the dominance of Facebook and Google on digital and particularly mobile markets continues to grow, outpacing all others. They are the main recipients of the growth of digital and mobile advertising revenue in the UK, at the expense of the rest of the media landscape.

      Read Full Article
    2. 5 Social Media Trends That Will Have Maximum Impact in 2018

      5 Social Media Trends That Will Have Maximum Impact in 2018

      With more and more brands trying to connect with audiences across an array of social channels, the attention span of people is on a decline. Businesses need to quickly figure out what's best for their audiences in order to generate better engagement and increased brand loyalty. Here are five crucial social media trends that will...

      Read Full Article
    3. The Year’s 23 Best Media Plans, From Netflix and Hulu to GoPro and Google

      The Year’s 23 Best Media Plans, From Netflix and Hulu to GoPro and Google

      With a constant stream of information inundating consumers at every turn, it's becoming harder than ever for advertisers to reach their target audiences in meaningful ways. That's where our Media Plan of the Year honorees come in. Whether they were turning social media outrage into candy sales like Snickers (see more on our Media Plan...

      Read Full Article
    4. 3 Tips for Creating Original Social Content Your Audience Loves

      3 Tips for Creating Original Social Content Your Audience Loves

      Originality and creativity are important words when it comes to creating and sharing content on social media. Why is it, then, that so many companies continually share lifeless content? If you're one of these brands, then it's time to make a change. What does your content-creation process look like? For some, the process involves sitting...

      Read Full Article
    5. Here Are 20 LinkedIn Do’s and Don’ts From Digital Marketing Pros

      Here Are 20 LinkedIn Do’s and Don’ts From Digital Marketing Pros

      A couple weeks ago, I asked my 2,500-plus LinkedIn connections for do's, don'ts and other tips about successfully using that social networking platform, which has achieved an impressive return to prominence in recent months. Dozens of suggestions flew in as comments on my call-for-submissions posts, via direct messages on the site or into my Adweek...

      Read Full Article
    6. Digital Advertising Is Facing Its Ultimate Moment of Truth, and Billions of Dollars Are at Stake

      Digital Advertising Is Facing Its Ultimate Moment of Truth, and Billions of Dollars Are at Stake

      What would you do with a $2.4 billion marketing budget? You could buy 1.2 trillion online ads. Or you could take over 600 Times Square billboards for an entire year. You could even create 34,285 new marketing jobs, each with an annual salary of $70,000. Those figures explain why it is that every agency, platform...

      Read Full Article
    7. Once a Running Joke, LinkedIn Is Suddenly a Hot Social Network. Here’s What Changed

      Once a Running Joke, LinkedIn Is Suddenly a Hot Social Network. Here’s What Changed

      When Microsoft announced it was acquiring LinkedIn for $26 billion last December, the tech world responded with a collective "Huh?" Why did the enterprise software giant want LinkedIn so badly, and why was it willing to pay so much? Did Microsoft have a secret plan to turn the social network for business professionals, which lost...

      Read Full Article
    8. Ignoring These Website Fundamentals Is Sinking Your Social Media Efforts

      Ignoring These Website Fundamentals Is Sinking Your Social Media Efforts

      Social media is very big for businesses right now: Research shows that social media advertising budgets worldwide have doubled in the past two years alone--from about $16 billion in 2014 to $31 billion in 2016--and that they are further expected to increase by 26.3 percent in 2017, exceeding $35 billion. That said, a lot has...

      Read Full Article
    9. Untangling Facebook Metrics: What Advertisers Need to Know

      Untangling Facebook Metrics: What Advertisers Need to Know

      Facebook faced a litany of criticism in late 2016 when it was discovered that it had been misreporting completion rates on its video ads for two years--in its favor. The massive social platform had its feet held to the fire: If one of the biggest, most-relied-upon players in digital advertising could mislead advertisers, how could...

      Read Full Article
      Mentions: Facebook Time Inc.
    10. 5 Free Tools to Research and Find Social Influencers

      5 Free Tools to Research and Find Social Influencers

      Have you considered utilizing influencer marketing as part of your social strategy?

      Here are five statistics to consider:

      In this post, I’ll walk you through five tools that will help you research and find these online influencers.

      FollowerWonk enables you to search for keywords within Twitter user bios and sort through individuals, revealing those with the largest reach and most authority.

      Read Full Article
    11. 5 Keys to Successful Social Media Automation

      5 Keys to Successful Social Media Automation

      August 10, 2017 Aleh Barysevich

      To generate the best returns, your brand likely needs to be active on at least two or three social media channels - but, of course, it’s better to go beyond that if you can. And it’s not enough to simply post once a week - you have to do it every day, or better, a couple of times a day. It’s not enough to react to a notification - you have to monitor mentions of your brand and provide excellent customer service whatever the situation is.

      Read Full Article
      Mentions: business
    12. How Does Twitter Influence New Smartphone Purchases?

      How Does Twitter Influence New Smartphone Purchases?

      One-third of U.S. smartphone owners will purchase new devices in the next year, and Twitter teamed up with Nielsen and Foursquare to figure out the role the social network plays in this process. The three companies analyzed in-store foot traffic by using Attribution by Foursquare to examine wireless carrier check-ins for T-Mobile USA, Sprint, Verizon...

      Read Full Article
    13. 7 Ways Your Brand Can Benefit from a Social Media Command Center

      7 Ways Your Brand Can Benefit from a Social Media Command Center

      A social media command center is a specific space where employees from different departments can visually monitor your brand's digital presence, engage with customers and extract business insights year-round. The command center is usually composed of several screens displaying data visualizations from different sources.

      Read Full Article
    14. 8 Ways Brands on Instagram Can Use Posts With Multiple Images, Videos (Infographic)

      8 Ways Brands on Instagram Can Use Posts With Multiple Images, Videos (Infographic)

      Instagram introduced the ability earlier this year for a single post to contain up to 10 photos and videos. How can businesses take advantage of this feature? Ghergich & Co. teamed up with Salesforce on the infographic below, featuring eight ideas for brands on the Facebook-owned photo- and video-sharing network. Ghergich & Co. said in...

      Read Full Article
    1-24 of 4598 1 2 3 4 ... 190 191 192 »
  1. Categories

    1. World View:

      Asia, EMEA, North America, Rest of World
    2. Marketing Topics:

      Advertising / Branding, Email Marketing, Events, Marketing Overall, Mobile Marketing, New Marketing Tools, Public Relations, Social Media, Social Media Strategies
    3. Venture Capital:

      Additional Funding, Incubator, Initial Funding, Private Equity, Venture Activities
    4. Investor Relations:

      Crisis Communications, Investor Relations
  2. Popular Articles

  3. People in the News

    1. (2 articles) Richard Branson
    2. (1 articles) Dunkin’ Donuts
    3. (1 articles) Ed Richards
    4. (1 articles) Gabriel Beltrone
    5. (1 articles) Carolyn Everson
    6. (1 articles) Bill Gates
    7. (1 articles) Will Arnett
    8. (1 articles) Rick Smith
    9. (1 articles) Marc Pritchard
  4. Organizations in the News

    1. (8 articles) Facebook
    2. (6 articles) Twitter
    3. (4 articles) Google
    4. (2 articles) Cisco
    5. (2 articles) CMO
    6. (2 articles) Gartner
    7. (2 articles) Instagram
    8. (1 articles) Microsoft
    9. (1 articles) Media Rating Council
    10. (1 articles) Gillette
    11. (1 articles) SMB
    12. (1 articles) Health
  5. Publications in the News

    1. (2 articles) New York Times
    2. (2 articles) Condé Nast
    3. (1 articles) Vanity Fair
    4. (1 articles) Vogue
    5. (1 articles) Forbes
  6. Advertising and PR Agencies in the News

    1. (1 articles) McCann Erickson
    2. (1 articles) Starcom
    3. (1 articles) Y&R
  7. Marketings in the News

    1. (8 articles) business