1. Articles in category: Social Media

    73-96 of 4588 « 1 2 3 4 5 6 7 ... 190 191 192 »
    1. How to Build a Sustainable Social Marketing Strategy [Infographic]

      How to Build a Sustainable Social Marketing Strategy [Infographic]

      By the time you figure out what works, it doesn’t.

      That’s social media for you – a constantly changing frontier where “best practices” are best because they’re unique and interesting, standing out from the crowd. They challenge the status quo, suggesting a new and better way of engaging with an audience.

      And then a bunch of other people figure out how to do the same thing.

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    2. Creative Impact Analysis and Optimization for Instagram

      Creative Impact Analysis and Optimization for Instagram

      Brands spend time and money carefully building their Instagram presences to cultivate an engaged audience. As part of this process, brands use the standard analytics provided by Instagram and often leverage third parties to optimize the time and day of placement. They may occasionally look at other measures such as the relationship between spend and...

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      Mentions: Instagram
    3. 7 Secrets to Creating Great LinkedIn Showcase Pages

      7 Secrets to Creating Great LinkedIn Showcase Pages

      LinkedIn designed Showcase Pages as a way for brands with multiple products and services to create pages dedicated to those diverse offerings. But Showcase Pages are much more functional than that - they can be used to target any customer or client segment,

      But there are some rules and some limitations you need to be aware of. For example, you can only create Showcase Page names that aren’t taken.

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    4. How to Break into Digital Advertising Without Breaking the Bank

      How to Break into Digital Advertising Without Breaking the Bank

      How to Break into Digital Advertising Without Breaking the Bank By Kitty French, Manta Contributor - June 28, 2017 Want to get the most bang for your buck when it comes to digital marketing? Start with these simple and affordable strategies for small business. Internet advertising spending reached a record $60 billion in 2016, according to the Interactive Advertising Bureau ’s annual report. That’s a lot of hard-earned money going towards online marketing.

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    5. Understanding Facebook’s News Feed Algorithm is the Key to More Brand Attention and Sales

      Understanding Facebook’s News Feed Algorithm is the Key to More Brand Attention and Sales

      June 21, 2017 Andrew Lovasz

      On its surface, Facebook’s News Feed algorithm appears as a helpful tool that delivers only the information most likely to appeal to its users’ unique likes and personality. It’s the ultimate customer-centric device.

      “Our goal is to build the perfect personalized newspaper for every person in the world,” Facebook CEO Mark Zuckerberg explained in a public Q&A in 2014. “We’re trying to personalize it and show you the stuff that’s going to be most interesting to you.”

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    6. What is Mobilization? Mobile Optimization?

      What is Mobilization? Mobile Optimization?

      Home / Featured / What is Mobilization? Mobile Optimization? What is Mobilization? Mobile Optimization? Featured Leave a comment 0 Views Unless you live in a cave, you might have heard the new buzz around “Mobilization of websites”, “Mobile optimized website”, “Mobile Site”, and “iPhonized” in the past year or so. You might be wondering what is all this about and what’s in it for you? There were a lot of technologies around mobile phones which were in the market for quite a longtime.

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    7. Mobile defies slower pace of ad growth

      Mobile defies slower pace of ad growth

      Mobile defies slower pace of ad growth Author June 20, 2017 Dive Brief: The pace of global ad spending will slow in 2017 from last year, when record amounts of money went into the U.S. presidential campaign and Olympics sponsorships, according to forecasts by Zenith and Magna . Mobile advertising is estimated to grab a greater share of marketing dollars this year, while global ad spend will grow only 4.2% to $559 billion, down from 4.8% growth in 2016.

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      Mentions: Publicis Dentsu Magna
    8. It is Facebook’s responsibility to boost jobs, says COO Sheryl Sandberg

      It is Facebook’s responsibility to boost jobs, says COO Sheryl Sandberg

      Facebook to buy virtual reality goggles maker With technology increasingly replacing workers in industries from retail to manufacturing, Facebook Inc. Chief Operating Officer Sheryl Sandberg said the company has a duty to help businesses create new jobs. “Technology is certainly replacing jobs,” she said in an interview with Bloomberg Television. “And technology can also be used to grow jobs.

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    9. Digital Advertising Has a Rich Frontier: ‘The Rest of the Internet’

      Digital Advertising Has a Rich Frontier: ‘The Rest of the Internet’

      In the U.S., people currently spend 70 percent of their time online browsing the open web, outside of social media and search platforms. But marketers currently spend more than 75 percent of their digital media budgets on social media and search, with analysts reading that figure at 100 percent for 2017 (Brian Wieser, Pivotal Research;...

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    73-96 of 4588 « 1 2 3 4 5 6 7 ... 190 191 192 »
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