1. Articles in category: Social Media

    73-96 of 11430 « 1 2 3 4 5 6 7 ... 475 476 477 »
    1. A Modern Guide to Social Media Content Marketing, Part 5: Instagram

      A Modern Guide to Social Media Content Marketing, Part 5: Instagram

      This is the fifth and final installment in a five-part series of articles focusing on best practices to up your content marketing game on the "big four" of social media: Twitter, LinkedIn, Facebook and Instagram. Catch up on the first, second, third and fourth installments. Instagram boasts more than 600 million monthly active users, overtaking...

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    2. Consumers Connecting with Companies and the Power of Brand Affinity [Infographic]

      Consumers Connecting with Companies and the Power of Brand Affinity [Infographic]

      April 27, 2017 Andrew Hutchinson

      Developing an emotional connection with your audience, beyond transactional engagement, is one of the key benefits of maintaining an active social media presence - and the business value of doing so can be significant. Repeat customers are obviously key to maintaining and growing your business, while loyal customers are also far more likely to become brand advocates, helping to amplify your brand.

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      Mentions: business
    3. How User-Generated Content Can Boost the Performance of Your Facebook Ads

      How User-Generated Content Can Boost the Performance of Your Facebook Ads

      April 26, 2017 Megan DeGruttola

      We all know Facebook is the place social media advertising dollars are spent. In fact, 90% of B2C brands say Facebook ads are a regular part of their paid social media strategy, with 57% planning to increase their use of Facebook ads in the near future.

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      Mentions: Toyota Facebook UGC
    4. The 10 Most Important Social Media Metrics to Monitor

      The 10 Most Important Social Media Metrics to Monitor

      April 25, 2017 Patrick Whatman

      Great marketing requires good data - you can’t know whether you’re making smart decisions and using the right strategies unless you measure your performance. This is true for all elements of marketing - and it’s definitely true for social media.

      As a marketer, you need to constantly prove your value. You need to show that your company needs you as much any salesperson or business analyst.

      You know you’re good, and it’s time to show that to everyone else.

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    5. 10 Visual Marketing Statistics for 2017 [Infographic]

      10 Visual Marketing Statistics for 2017 [Infographic]

      April 24, 2017 Irfan Ahmad

      Visual marketing has become one of the most important aspects of digital advertising - in the age of autoplay videos, eye-catching infographics and attention-grabbing GIFs, large blocks of text just won't attract your clients' attention the way they might have in times past. For this reason, most companies are now  incorporating more visual elements into their marketing strategies.

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    6. A Small Business Guide to Facebook Advertising [Infographic]

      A Small Business Guide to Facebook Advertising [Infographic]

      April 12, 2017 Marilyn Vinch

      In the modern media landscape, Facebook ads are one of the most effective ways of reaching both your established audience and prospective customers. Now reaching close to two billion users, Facebook is the leading social media platform by far, while the vast majority of social media marketers (95.8% to be more precise) rate Facebook as being a better investment than other social media platforms.

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      Mentions: Facebook business
    7. Marketing Tips for Awkward Brands in a Social Media Era

      Marketing Tips for Awkward Brands in a Social Media Era

      Our timelines on social media are flooded with different marketing campaigns on a regular basis. The majority of this content is from brands that fall into a certain category, creating a myth that social media marketing is selective. While certain brands may seem more in tune with trends, the diversity of social media audiences creates...

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      Mentions: business
    8. Why Your Business Needs to Use Instagram in 2017 [Infographic]

      Why Your Business Needs to Use Instagram in 2017 [Infographic]

      April 10, 2017 Bob Hutchins

      Whether or not you use Instagram for marketing, you need to see this new infographic about how Instagram compares to other social platforms when it comes to marketing. If you use Instagram for business, you’ll likely learn something that can help you earn even better results. And if you don’t use Instagram? Well, maybe this will be the post that pushes you to try something new.

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      Mentions: Instagram business
    9. 5 Tips for Writing More Effective Twitter Ad Copy (from Twitter)

      5 Tips for Writing More Effective Twitter Ad Copy (from Twitter)

      April 09, 2017 Andrew Hutchinson

      Should you include hashtags in your Twitter ads? According to Twitter’s own advice, maybe not.

      The platform recently published a list of five tips, with which they say they’ve seen advertisers generate significant, repeated success.

      And they offer some interesting food for thought - here’s are Twitter’s key tips for better tweet ad copy.

      This is a tried and true ad technique, and it works in alignment to the real-time nature of Twitter.

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      Mentions: Twitter
    73-96 of 11430 « 1 2 3 4 5 6 7 ... 475 476 477 »
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