1. Articles in category: Advertising / Branding

    1-24 of 5734 1 2 3 4 ... 237 238 239 »
    1. Sheryl Sandberg Explains How Creatives Can Make Great Mobile Ads

      Sheryl Sandberg Explains How Creatives Can Make Great Mobile Ads

      CANNES, France--Five years ago Facebook didn't have a mobile advertising business. Boy, have things changed since then. Wieden + Kennedy's CCO Colleen DeCourcy interviewed Facebook COO Sheryl Sandberg and Airbnb's CMO Jonathan Mildenhall during a keynote today where Sandberg talked about Facebook's shift from desktop to mobile and how creatives can make compelling mobile ads....

      Read Full Article
    2. 5 Hidden Social Media Hacks Millennials Can Use to Boost Their Careers

      5 Hidden Social Media Hacks Millennials Can Use to Boost Their Careers

      Hello, millennials: Enjoying your avocado toast and unicorn-themed beverages? Millennial life doesn't have to be known only for fidget spinners and casual dating: It's important to start building yourself as a brand--an employable brand at that. Now I know that the landscape of careers has changed greatly for your generation, and you've moved to a...

      Read Full Article
    3. Mobile Advertising Market Market 2022: Business Development Analysis

      Press release from: Research N Reports “Global Mobile Advertising Market Size, Status and Forecast 2022” Purchase This Report by calling ResearchnReports.com at +1-888-631-6977.The study report examines the global Mobile Advertising market in all its aspects. It reviews all key trends in the market, examines the determinant drivers and restraints acting on the market, and explains the competitive rivalry in the Mobile Advertising market in depth.

      Read Full Article
      Mentions: business
    4. 5 Things to Know About In-App Mobile Video Advertising

      5 Things to Know About In-App Mobile Video Advertising

      Print Marketing professionals discussed industry trends at a recent Interactive Advertising Bureau roundtable Marketers already know that video is booming. But at a recent roundtable discussion hosted by the Interactive Advertising Bureau (IAB) in New York, marketers talked about the challenges and opportunities presented specifically by in-app video advertising. Here are five key takeaways from their conversation.

      Read Full Article
    5. Here Are the 9 Most Intriguing Digital Marketing Stats From This Week

      Here Are the 9 Most Intriguing Digital Marketing Stats From This Week

      The last few days have produced a great number of interesting online marketing stats. These are the nine that grabbed our attention: 1. Big audio digital Spotify now has 140 million monthly active users, up from 100 million a year ago. "The acceleration of audience growth is allowing us to continue to grow the ads...

      Read Full Article
    6. Instagram's Rolling Out New 'Paid Partnership' Tags to Provide More Transparency

      Instagram's Rolling Out New 'Paid Partnership' Tags to Provide More Transparency

      June 15, 2017 Andrew Hutchinson

      Back in March, reports indicated that Instagram was testing out a new Partner Tags option to provide more transparency on sponsored content posted to the platform.

      Now, Instagram is officially launching their new partnership tool, which will provide a new level of clarity on paid posts and influencer relationships.

      Read Full Article
    7. Facebook Is Giving Advertisers More Control Over Where Their Ads Appear

      Facebook Is Giving Advertisers More Control Over Where Their Ads Appear

      Brands advertising on Facebook will soon have more control over where their ads appear. The social network is rolling out several tools aimed at providing more transparency before campaigns go live. The latest additions, announced today, will provide advertisers with a list of publishers up front to show where ads might appear via Instant Articles,...

      Read Full Article
      Mentions: Facebook
    8. Why Marketers Need to Invest in Authentic Long-Form Storytelling

      Why Marketers Need to Invest in Authentic Long-Form Storytelling

      Corporate responsibility is an essential part of good business. Today, all types of brands are looking for new ways to promote their socially-conscious beliefs and practices. Two commendable examples from earlier this year come to mind. In January, when an executive order suddenly clamped down our borders, Lyft donated $1 million to the ACLU, and...

      Read Full Article
      Mentions: Pepsi Aclu Airbnb
    9. Snapchat Is About to Let Brands of All Sizes Buy Self-Service Ads

      Snapchat Is About to Let Brands of All Sizes Buy Self-Service Ads

      Snapchat today is announcing its self-service ad-buying system, which is rolling out with 20 brands, including smaller players like online sneaker seller Goat, social app Mammoth Media, movie ticket app Atom Tickets and gift retailer Hollar. Called Snapchat Ad Manager, it will be widely available in June in the U.S., the U.K., France, Germany, Australia...

      Read Full Article
    10. 4 Tips to Keep Your Brand Coherent Across Platforms

      4 Tips to Keep Your Brand Coherent Across Platforms

      May 04, 2017 Kenny Kline

      New social media platforms and options seem to pop up nearly every month, and for each new platform attracting thousands of users, there needs to be a marketing strategy tailor-made to reach these segments. But the trouble is, every platform has different requirements and strategies that work to reach your customers - Instagram's focus is on photos and videos, Twitter limits you to 140 characters.

      Read Full Article
    11. 5 Facebook Advertising Mistakes Far Too Many Brands Make

      5 Facebook Advertising Mistakes Far Too Many Brands Make

      While there are arguably more cost-effective social media advertising platforms than Facebook, few feature such powerful audience segmenting opportunities. Unfortunately, a lot of brands squander the opportunity to generate a return by making common yet avoidable mistakes. Before unpacking some common Facebook advertising mistakes that big brands make far too frequently, let's discuss a point...

      Read Full Article
    12. A Modern Guide to Social Media Content Marketing, Part 5: Instagram

      A Modern Guide to Social Media Content Marketing, Part 5: Instagram

      This is the fifth and final installment in a five-part series of articles focusing on best practices to up your content marketing game on the "big four" of social media: Twitter, LinkedIn, Facebook and Instagram. Catch up on the first, second, third and fourth installments. Instagram boasts more than 600 million monthly active users, overtaking...

      Read Full Article
    13. Consumers Connecting with Companies and the Power of Brand Affinity [Infographic]

      Consumers Connecting with Companies and the Power of Brand Affinity [Infographic]

      April 27, 2017 Andrew Hutchinson

      Developing an emotional connection with your audience, beyond transactional engagement, is one of the key benefits of maintaining an active social media presence - and the business value of doing so can be significant. Repeat customers are obviously key to maintaining and growing your business, while loyal customers are also far more likely to become brand advocates, helping to amplify your brand.

      Read Full Article
      Mentions: business
    14. How User-Generated Content Can Boost the Performance of Your Facebook Ads

      How User-Generated Content Can Boost the Performance of Your Facebook Ads

      April 26, 2017 Megan DeGruttola

      We all know Facebook is the place social media advertising dollars are spent. In fact, 90% of B2C brands say Facebook ads are a regular part of their paid social media strategy, with 57% planning to increase their use of Facebook ads in the near future.

      Read Full Article
      Mentions: Toyota Facebook UGC
    15. Marketing Tips for Awkward Brands in a Social Media Era

      Marketing Tips for Awkward Brands in a Social Media Era

      Our timelines on social media are flooded with different marketing campaigns on a regular basis. The majority of this content is from brands that fall into a certain category, creating a myth that social media marketing is selective. While certain brands may seem more in tune with trends, the diversity of social media audiences creates...

      Read Full Article
      Mentions: business
    16. Brand News: 10 Things You Need to Know for Thursday, March 30th

      Brand News: 10 Things You Need to Know for Thursday, March 30th

      The latest branding news and views:

      Samsung releases the Galaxy S8 and S8 Plus: Samsung’s Galaxy S8 reveal, H&M announces Arket retail brand,

      Now, instead of typing the password, you are the password. #UnboxYourPhone #GalaxyS8 pic.twitter.com/BemF90p7mM

      — Samsung Canada (@SamsungCanada) March 29, 2017

      H&M announces new fashion retail brand, Arket, opening in London this fall.

      Read Full Article
      Mentions: Samsung Twitter H&M
    17. Brand News: 10 Things You Need to Know for Thursday, March 23rd

      Brand News: 10 Things You Need to Know for Thursday, March 23rd

      The latest branding news and views:

      Airbnb‘s Chinese name gets a thumbs down from target audience as homegrown rivals watch warily.

      Alaska Airlines is killing off the Virgin America brand.

      AT&T and Johnson & Johnson are the latest brands to boycott YouTube in mounting crisis, as Google releases new safeguards.

      bebe stores parent company announces the retailer is “exploring strategic alternatives.”

      Bentley Motors loses trademark battle with tiny Bentley clothing.

      Read Full Article
      Mentions: Google Honda Facebook
    1-24 of 5734 1 2 3 4 ... 237 238 239 »
  1. Categories

    1. World View:

      Asia, EMEA, North America, Rest of World
    2. Marketing Topics:

      Advertising / Branding, Email Marketing, Events, Marketing Overall, Mobile Marketing, New Marketing Tools, Public Relations, Social Media
    3. Venture Capital:

      Additional Funding, Incubator, Initial Funding, Private Equity, Venture Activities
    4. Investor Relations:

      Crisis Communications, Investor Relations
  2. Popular Articles

  3. People in the News

    1. (1 articles) Sheryl Sandberg
    2. (1 articles) Anne Frisbie
  4. Organizations in the News

    1. (7 articles) Facebook
    2. (3 articles) Instagram
    3. (2 articles) Airbnb
    4. (2 articles) Interactive Advertising Bureau
    5. (2 articles) Espn
    6. (2 articles) adweek
    7. (1 articles) Johnson & Johnson
    8. (1 articles) SVP
    9. (1 articles) NBA
    10. (1 articles) IAB
    11. (1 articles) Yahoo!
    12. (1 articles) Aclu
  5. Publications in the News

    1. (1 articles) Financial Times
  6. Marketings in the News

    1. (6 articles) business