1. Articles in category: Advertising / Branding

    1-24 of 5746 1 2 3 4 ... 238 239 240 »
    1. 7 Ways Your Brand Can Benefit from a Social Media Command Center

      7 Ways Your Brand Can Benefit from a Social Media Command Center

      A social media command center is a specific space where employees from different departments can visually monitor your brand's digital presence, engage with customers and extract business insights year-round. The command center is usually composed of several screens displaying data visualizations from different sources.

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    2. Twitter Is Testing a Feature That Lets Brands Automate Their Promoted Tweets

      Twitter Is Testing a Feature That Lets Brands Automate Their Promoted Tweets

      Twitter announced a private beta test for a program that enables brands to automatically promote their tweets for $99 per month. Brands that sign up for the program will receive confirmation emails from Twitter if they are selected for the beta testing. Brands can tweet as they normally would, and the social network will automatically...

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      Mentions: Twitter
    3. How Trust Will Permanently Reshape the Relationship Between Brands and Consumers

      How Trust Will Permanently Reshape the Relationship Between Brands and Consumers

      Under the overall theme of Technology and Humanity, the second installment of Adweek and Bloomberg Media's quarterly "Marketing in An Interruptive World" breakfast series convened in New York last week. The morning's content examined brands, trust and consumers via a Bloomberg Intelligence briefing on the state of artificial intelligence. The breakfast also included a fireside...

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    4. 5 Things to Consider When Identifying Talent for Your Influencer Marketing Campaign

      5 Things to Consider When Identifying Talent for Your Influencer Marketing Campaign

      When it comes to developing and executing a successful influencer marketing campaign, identifying the best possible talent is of utmost importance. Not all influencers are created equal, and it's important to look beyond the number of followers. Here are five things to keep in mind when selecting talent for an influencer marketing campaign: Avoid big...

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    5. How Even Basic Human Connections Can Increase Brand Affinity

      How Even Basic Human Connections Can Increase Brand Affinity

      Keith Grossman, global chief revenue officer at Bloomberg Media, has picked up on an almost Dickensian underpinning of the transformation sweeping the brand-marketing ecosystem--for brands it's either the scariest time in marketing, or the most exciting. "If you look at it from the command to control era where you are a monolithic brand just pushing...

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    6. Why Employees Are the Best Link Between Brands and Customers

      Why Employees Are the Best Link Between Brands and Customers

      One of the most effective marketing tools brands have at their disposal as the trust economy unfolds is their workforce. Peter M?hlmann, founder and CEO, Trustpilot, a global online review platform, says that since brands are constantly being talked about by consumers, they need to participate in that dialogue in order to be a trusted....

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      Mentions: adweek
    7. 10 Awesome Ways To Supercharge Your Brand With Influencer Marketing

      10 Awesome Ways To Supercharge Your Brand With Influencer Marketing

      July 17, 2017 Marie Dollé

      Influencer Programs are big right now, and for good reason – they work. But before you take the plunge, you need to know which influencer approaches are available. Or your plunge may be a cold shock to the system!

      When influencer marketing started to gain momentum, bloggers and YouTubers were often treated like journalists. Brands sent them press releases, gifts, and samples to win their support.

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      Mentions: Chanel Tribe Gucci
    8. 4 Ways Brands Are Using Creativity to Drive Sales Online

      4 Ways Brands Are Using Creativity to Drive Sales Online

      The core function of any business is to make money as it provides solutions to existing problems. And for a business to make money, its sales department must be on its toes at all times. With the rise of the internet and fast technology advancement, digital advertising has proven more effective in driving sales than...

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    9. MAPS.ME to Launch World’s Easiest to Use Local Advertising System

      MAPS.ME to Launch World’s Easiest to Use Local Advertising System

      Jul 6 MAPS.ME to Launch World’s Easiest to Use Local Advertising System MAPS.ME has introduced a local advertising platform for small and medium-sized business owners. This will allow attracting clients through advertising on maps. A MAPS.ME advertising campaign can be set up with a few clicks. An advertiser does not need to confirm its business owner rights, create slogans and make banners or explore the marketing terminology.

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      Mentions: business
    10. 4 Key Ways to Connect with Influencers and Maximize Your Influencer Marketing Efforts

      4 Key Ways to Connect with Influencers and Maximize Your Influencer Marketing Efforts

      July 05, 2017 Shane Barker

      If you’ve ever tried to execute an influencer marketing campaign, you know that the hardest part is often connecting with the right influencers in the first place.

      Since your relationship with the influencers can impact the authenticity and effectiveness of your campaign, you need to build genuine connections with them. But how can you do it?

      Here are four key tips.

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      Mentions: Samsung Rovio
    11. Creative Impact Analysis and Optimization for Instagram

      Creative Impact Analysis and Optimization for Instagram

      Brands spend time and money carefully building their Instagram presences to cultivate an engaged audience. As part of this process, brands use the standard analytics provided by Instagram and often leverage third parties to optimize the time and day of placement. They may occasionally look at other measures such as the relationship between spend and...

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      Mentions: Instagram
    12. How to Break into Digital Advertising Without Breaking the Bank

      How to Break into Digital Advertising Without Breaking the Bank

      How to Break into Digital Advertising Without Breaking the Bank By Kitty French, Manta Contributor - June 28, 2017 Want to get the most bang for your buck when it comes to digital marketing? Start with these simple and affordable strategies for small business. Internet advertising spending reached a record $60 billion in 2016, according to the Interactive Advertising Bureau ’s annual report. That’s a lot of hard-earned money going towards online marketing.

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    13. 5 Things to Know About In-App Mobile Video Advertising

      5 Things to Know About In-App Mobile Video Advertising

      Print Marketing professionals discussed industry trends at a recent Interactive Advertising Bureau roundtable Marketers already know that video is booming. But at a recent roundtable discussion hosted by the Interactive Advertising Bureau (IAB) in New York, marketers talked about the challenges and opportunities presented specifically by in-app video advertising. Here are five key takeaways from their conversation.

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    14. Instagram's Rolling Out New 'Paid Partnership' Tags to Provide More Transparency

      Instagram's Rolling Out New 'Paid Partnership' Tags to Provide More Transparency

      June 15, 2017 Andrew Hutchinson

      Back in March, reports indicated that Instagram was testing out a new Partner Tags option to provide more transparency on sponsored content posted to the platform.

      Now, Instagram is officially launching their new partnership tool, which will provide a new level of clarity on paid posts and influencer relationships.

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    15. Facebook Is Giving Advertisers More Control Over Where Their Ads Appear

      Facebook Is Giving Advertisers More Control Over Where Their Ads Appear

      Brands advertising on Facebook will soon have more control over where their ads appear. The social network is rolling out several tools aimed at providing more transparency before campaigns go live. The latest additions, announced today, will provide advertisers with a list of publishers up front to show where ads might appear via Instant Articles,...

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      Mentions: Facebook
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