1. Articles in category: Asia

    1-24 of 639 1 2 3 4 ... 25 26 27 »
    1. Mobile video advertising and native ads now key in marketer’s arsenal

      Mobile video advertising and native ads now key in marketer’s arsenal Mobile video advertising and native ads now key in marketer’s arsenal Mobile video advertising and native ads are becoming key components in a marketer’s arsenal By: Ankita Rai | 6:05 AM Mobile plays a pivotal role in overall marketing plans of not just new economy brands but traditional players as well, with the latter now going beyond brand awareness campaigns on digital. And rightly so.

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    2. 8 Intriguing Digital Marketing Stats From the Past Week

      8 Intriguing Digital Marketing Stats From the Past Week

      The past week in digital marketing stats was a bit of a mixed bag—but in a good way. Check out the eight data points below that caught our eye:

      1. Gilmore gumption Netflix recently took over 200 local cafés to promote the revival of Gilmore Girls, and it got a major branding boost from Snapchat. On Oct. 5, Netflix recreated fictional café Luke's from Gilmore Girls, serving up free coffee to promote the four-part series that premieres on the video-streaming service in November.

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    3. Amazon looks at more online recruitment

      | August 05, 2016 2 SHARES The personnel at the US-headquartered giant are around 25,000 in India and growing at about 25% yearly. Online marketplace Amazon says it is looking at converting a large part of its campus recruitment interviews into online tests, to save time and cost for both it and the candidates. From last year, it has while recruiting interns reduced the number of interviews from around four to one.

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    4. 3 Reasons Why Your Site Needs a CDN in 2016

      3 Reasons Why Your Site Needs a CDN in 2016

      At it’s core, a Content Delivery Network (CDN) is a network of servers across the globe used in an effort to create a fast loading website for site visitors worldwide. The connectivity and speed of a digital experience is an imperative business decision for a brand. Deploying a CDN will positively influence search rankings, aide in user experience and allow for international accessibility.

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      Mentions: Google Apac
    5. A "Like" for Mark Zuckerberg

      A "Like" for Mark Zuckerberg

      A version of this article appeared on my regular column in The Indian Express "India is personally very important to the history of our company." Who would have thought that the path of spiritual discovery through India would be so well-trodden by so many among the global mighty? Allen Ginsburg, George Harrison, Steve Jobs; and, with that admission, Mark Zuckerberg follows in their footsteps ...

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    6. These 4 Brands Are Embracing the Twitter Emoji Craze

      These 4 Brands Are Embracing the Twitter Emoji Craze

      Twitter wants in on brands' obsession with emojis. Marketers including Coca-Cola and Dove have gone gaga for the miniature digital stickers that reward consumers for tweeting out branded hashtags.

      Here's how four marketers are using Twitter emojis:

      Coke The soda brand became the first to pay for a custom Twitter emoji in September.

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    7. Facebook Releases Data on How Users in India Celebrate Diwali on the Platform [Infographic]

      Facebook Releases Data on How Users in India Celebrate Diwali on the Platform [Infographic]

      We’re approaching the festive season in India, with Diwali just around the corner, and one of the places the celebrations will be most evident is Facebook. To help marketers capitalize on opportunities presented in the party season, Facebook has released a new range of data on how Indian audiences use Facebook over Diwali.

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      Mentions: Facebook
    8. Smart Government Initiatives Drive the Internet of Things

      Smart Government Initiatives Drive the Internet of Things

      The evolving Internet of Things (IoT) sector within the Asia-Pacific region will continue its rapid expansion, with the number of units connected to increase from 3.1 billion today to 8.6 billion by 2020, according to the latest market study by International Data Corporation (IDC).

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    9. Article: Advertisers Will Spend Nearly $600 Billion Worldwide in 2015

      Article: Advertisers Will Spend Nearly $600 Billion Worldwide in 2015

      Around the world, advertisers will spend $592.43 billion in 2015, according to new figures from eMarketer, an increase of 6.0% over 2014. Currently, the top five spenders in each advertising category—total paid media, digital and mobile—are the US, China, Japan, Germany and the UK. Mobile advertising is the key driver of growth around the world, and advertisers will spend $64.25 billion worldwide on mobile in 2015, an increase of nearly 60% over 2014.

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    10. 5 reasons why social media is actually really fruitful for B2B startups

      5 reasons why social media is actually really fruitful for B2B startups

      In the last three to four years, social media marketing has increasingly become popular. Consumer product companies have special budgets for social media, though when it comes to business-to-business companies (especially in India) its marketing benefits are overlooked. Most companies are apprehensive and believe it is not meant for them. “Our customers are not on social media,” is what I often ...

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      Mentions: Facebook Twitter
    1-24 of 639 1 2 3 4 ... 25 26 27 »
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