1. Articles in category: Social Media Strategies

    1-24 of 255 1 2 3 4 ... 9 10 11 »
    1. 5 Social Media Trends That Will Have Maximum Impact in 2018

      5 Social Media Trends That Will Have Maximum Impact in 2018

      With more and more brands trying to connect with audiences across an array of social channels, the attention span of people is on a decline. Businesses need to quickly figure out what's best for their audiences in order to generate better engagement and increased brand loyalty. Here are five crucial social media trends that will...

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    2. 3 Tips for Creating Original Social Content Your Audience Loves

      3 Tips for Creating Original Social Content Your Audience Loves

      Originality and creativity are important words when it comes to creating and sharing content on social media. Why is it, then, that so many companies continually share lifeless content? If you're one of these brands, then it's time to make a change. What does your content-creation process look like? For some, the process involves sitting...

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    3. Once a Running Joke, LinkedIn Is Suddenly a Hot Social Network. Here’s What Changed

      Once a Running Joke, LinkedIn Is Suddenly a Hot Social Network. Here’s What Changed

      When Microsoft announced it was acquiring LinkedIn for $26 billion last December, the tech world responded with a collective "Huh?" Why did the enterprise software giant want LinkedIn so badly, and why was it willing to pay so much? Did Microsoft have a secret plan to turn the social network for business professionals, which lost...

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    4. Ignoring These Website Fundamentals Is Sinking Your Social Media Efforts

      Ignoring These Website Fundamentals Is Sinking Your Social Media Efforts

      Social media is very big for businesses right now: Research shows that social media advertising budgets worldwide have doubled in the past two years alone--from about $16 billion in 2014 to $31 billion in 2016--and that they are further expected to increase by 26.3 percent in 2017, exceeding $35 billion. That said, a lot has...

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    5. Untangling Facebook Metrics: What Advertisers Need to Know

      Untangling Facebook Metrics: What Advertisers Need to Know

      Facebook faced a litany of criticism in late 2016 when it was discovered that it had been misreporting completion rates on its video ads for two years--in its favor. The massive social platform had its feet held to the fire: If one of the biggest, most-relied-upon players in digital advertising could mislead advertisers, how could...

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      Mentions: Facebook Time Inc.
    6. 5 Keys to Successful Social Media Automation

      5 Keys to Successful Social Media Automation

      August 10, 2017 Aleh Barysevich

      To generate the best returns, your brand likely needs to be active on at least two or three social media channels - but, of course, it’s better to go beyond that if you can. And it’s not enough to simply post once a week - you have to do it every day, or better, a couple of times a day. It’s not enough to react to a notification - you have to monitor mentions of your brand and provide excellent customer service whatever the situation is.

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      Mentions: business
    7. 8 Ways Brands on Instagram Can Use Posts With Multiple Images, Videos (Infographic)

      8 Ways Brands on Instagram Can Use Posts With Multiple Images, Videos (Infographic)

      Instagram introduced the ability earlier this year for a single post to contain up to 10 photos and videos. How can businesses take advantage of this feature? Ghergich & Co. teamed up with Salesforce on the infographic below, featuring eight ideas for brands on the Facebook-owned photo- and video-sharing network. Ghergich & Co. said in...

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    8. 8 Technologies and Platforms Every Forward-Thinking Marketer Needs to Know

      8 Technologies and Platforms Every Forward-Thinking Marketer Needs to Know

      Check out our full coverage. From IBM's souped-up supercomputer Watson to Google's tricked-out, self-driving cars, marketers are navigating a new wave of tech services and platforms beyond the walls of traditional advertising. Augmented reality, chatbots and artificial intelligence are all poised to become a bigger focus for marketers in the coming years, and advertisers are...

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    9. 8 Digital Stats From Last Week That Marketing Players Need to Know

      8 Digital Stats From Last Week That Marketing Players Need to Know

      There was a ton of newsworthy stats and research revealed in the last several days around digital advertising, social media marketing and other topics. Check out the eight digital marketing stats this week that grabbed our attention. 1. P&G dramatically scales back digital campaigns During Procter & Gamble's fourth-quarter earnings call on July 27, the...

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    10. 6 New Marketing Technology Stats That Grabbed Our Attention

      6 New Marketing Technology Stats That Grabbed Our Attention

      For our monthlong Next Tech series that kicked off on Monday, we scoured the internet and mined various offline sources to find mar-tech statistics that people in the world of brands need to know. Here are six that we found most interesting: Check out our full coverage. 1. Cross-channel world According to a Marketo study...

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    11. Social Marketing and Consumers: 4 Distribution Strategies That Are Still Effective

      Social Marketing and Consumers: 4 Distribution Strategies That Are Still Effective

      While creating high-quality content is essential, it won't do you any good if no one sees it. You have to get it to the right people--your target audience--to attract new customers. When trying to reach new audiences, you have to keep in mind that the internet is growing fast, more and more marketers are creating...

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      Mentions: Reddit business
    1-24 of 255 1 2 3 4 ... 9 10 11 »
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