1. Articles in category: Social Media Strategies

    1-24 of 249 1 2 3 4 ... 9 10 11 »
    1. 5 Keys to Successful Social Media Automation

      5 Keys to Successful Social Media Automation

      August 10, 2017 Aleh Barysevich

      To generate the best returns, your brand likely needs to be active on at least two or three social media channels - but, of course, it’s better to go beyond that if you can. And it’s not enough to simply post once a week - you have to do it every day, or better, a couple of times a day. It’s not enough to react to a notification - you have to monitor mentions of your brand and provide excellent customer service whatever the situation is.

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      Mentions: business
    2. 8 Ways Brands on Instagram Can Use Posts With Multiple Images, Videos (Infographic)

      8 Ways Brands on Instagram Can Use Posts With Multiple Images, Videos (Infographic)

      Instagram introduced the ability earlier this year for a single post to contain up to 10 photos and videos. How can businesses take advantage of this feature? Ghergich & Co. teamed up with Salesforce on the infographic below, featuring eight ideas for brands on the Facebook-owned photo- and video-sharing network. Ghergich & Co. said in...

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    3. 8 Technologies and Platforms Every Forward-Thinking Marketer Needs to Know

      8 Technologies and Platforms Every Forward-Thinking Marketer Needs to Know

      Check out our full coverage. From IBM's souped-up supercomputer Watson to Google's tricked-out, self-driving cars, marketers are navigating a new wave of tech services and platforms beyond the walls of traditional advertising. Augmented reality, chatbots and artificial intelligence are all poised to become a bigger focus for marketers in the coming years, and advertisers are...

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    4. 8 Digital Stats From Last Week That Marketing Players Need to Know

      8 Digital Stats From Last Week That Marketing Players Need to Know

      There was a ton of newsworthy stats and research revealed in the last several days around digital advertising, social media marketing and other topics. Check out the eight digital marketing stats this week that grabbed our attention. 1. P&G dramatically scales back digital campaigns During Procter & Gamble's fourth-quarter earnings call on July 27, the...

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    5. 6 New Marketing Technology Stats That Grabbed Our Attention

      6 New Marketing Technology Stats That Grabbed Our Attention

      For our monthlong Next Tech series that kicked off on Monday, we scoured the internet and mined various offline sources to find mar-tech statistics that people in the world of brands need to know. Here are six that we found most interesting: Check out our full coverage. 1. Cross-channel world According to a Marketo study...

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    6. Social Marketing and Consumers: 4 Distribution Strategies That Are Still Effective

      Social Marketing and Consumers: 4 Distribution Strategies That Are Still Effective

      While creating high-quality content is essential, it won't do you any good if no one sees it. You have to get it to the right people--your target audience--to attract new customers. When trying to reach new audiences, you have to keep in mind that the internet is growing fast, more and more marketers are creating...

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      Mentions: Reddit business
    7. Improved Social Media Metrics Boost the Value of Influencer Marketing to Merchants

      Improved Social Media Metrics Boost the Value of Influencer Marketing to Merchants

      Content. Content marketing. Influencers. Influencer marketing. In today's advertising world, it's all about content and influencers. What began more than one decade ago in the form of high-profile bloggers and then gave way to high-profile social media stars has yielded an increasingly complex yet increasingly sophisticated channel through which merchants can positively affect sales. Perhaps...

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    8. How Trust Will Permanently Reshape the Relationship Between Brands and Consumers

      How Trust Will Permanently Reshape the Relationship Between Brands and Consumers

      Under the overall theme of Technology and Humanity, the second installment of Adweek and Bloomberg Media's quarterly "Marketing in An Interruptive World" breakfast series convened in New York last week. The morning's content examined brands, trust and consumers via a Bloomberg Intelligence briefing on the state of artificial intelligence. The breakfast also included a fireside...

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    1-24 of 249 1 2 3 4 ... 9 10 11 »
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