1. Articles in category: Mobile Marketing

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    1. How to Profit From Mobile Marketing For Your Business

      How to Profit From Mobile Marketing For Your Business

      Home / Mobile / Apps / How to Profit From Mobile Marketing For Your Business How to Profit From Mobile Marketing For Your Business Sougat June 21, 2017 Apps Leave a comment 0 Views Mobile marketing is a huge potential source of traffic, customers, and profit for your business, but as yet fairly untapped. Yet, over the next three years, it is predicted that more than half current internet users will be accessing the web via mobiles and other handheld devices.

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    2. Sheryl Sandberg Explains How Creatives Can Make Great Mobile Ads

      Sheryl Sandberg Explains How Creatives Can Make Great Mobile Ads

      CANNES, France--Five years ago Facebook didn't have a mobile advertising business. Boy, have things changed since then. Wieden + Kennedy's CCO Colleen DeCourcy interviewed Facebook COO Sheryl Sandberg and Airbnb's CMO Jonathan Mildenhall during a keynote today where Sandberg talked about Facebook's shift from desktop to mobile and how creatives can make compelling mobile ads....

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    3. What is Mobilization? Mobile Optimization?

      What is Mobilization? Mobile Optimization?

      Home / Featured / What is Mobilization? Mobile Optimization? What is Mobilization? Mobile Optimization? Featured Leave a comment 0 Views Unless you live in a cave, you might have heard the new buzz around “Mobilization of websites”, “Mobile optimized website”, “Mobile Site”, and “iPhonized” in the past year or so. You might be wondering what is all this about and what’s in it for you? There were a lot of technologies around mobile phones which were in the market for quite a longtime.

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    4. Mobile defies slower pace of ad growth

      Mobile defies slower pace of ad growth

      Mobile defies slower pace of ad growth Author June 20, 2017 Dive Brief: The pace of global ad spending will slow in 2017 from last year, when record amounts of money went into the U.S. presidential campaign and Olympics sponsorships, according to forecasts by Zenith and Magna . Mobile advertising is estimated to grab a greater share of marketing dollars this year, while global ad spend will grow only 4.2% to $559 billion, down from 4.8% growth in 2016.

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      Mentions: Publicis Dentsu Magna
    5. It is Facebook’s responsibility to boost jobs, says COO Sheryl Sandberg

      It is Facebook’s responsibility to boost jobs, says COO Sheryl Sandberg

      Facebook to buy virtual reality goggles maker With technology increasingly replacing workers in industries from retail to manufacturing, Facebook Inc. Chief Operating Officer Sheryl Sandberg said the company has a duty to help businesses create new jobs. “Technology is certainly replacing jobs,” she said in an interview with Bloomberg Television. “And technology can also be used to grow jobs.

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    6. Mobile Advertising Market Market 2022: Business Development Analysis

      Press release from: Research N Reports “Global Mobile Advertising Market Size, Status and Forecast 2022” Purchase This Report by calling ResearchnReports.com at +1-888-631-6977.The study report examines the global Mobile Advertising market in all its aspects. It reviews all key trends in the market, examines the determinant drivers and restraints acting on the market, and explains the competitive rivalry in the Mobile Advertising market in depth.

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      Mentions: business
    7. Facebook Unveils New Tools For Marketers To Create And Test Mobile Ads

      Facebook Unveils New Tools For Marketers To Create And Test Mobile Ads

      In 2016, Facebook took in about $27 billion in ad revenue , second in the world only to Google’s monstrous $79 billion, and more than double the globe’s third-biggest advertising earner Comcast. So it’s understandable why the social network is an influential presence at the 2017 Cannes Lions Festival of Creativity.

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    8. 5 Things to Know About In-App Mobile Video Advertising

      5 Things to Know About In-App Mobile Video Advertising

      Print Marketing professionals discussed industry trends at a recent Interactive Advertising Bureau roundtable Marketers already know that video is booming. But at a recent roundtable discussion hosted by the Interactive Advertising Bureau (IAB) in New York, marketers talked about the challenges and opportunities presented specifically by in-app video advertising. Here are five key takeaways from their conversation.

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    9. 1 in 5 Smartphone Owners Worldwide Use Their Device Every 5 Minutes & Nearly Half of All Users Are Motivated to React to Ads after Seeing Them on Mobile

      By: IAB via Business Wire News Releases 00 AM EDT 1 in 5 Smartphone Owners Worldwide Use Their Device Every 5 Minutes & Nearly Half of All Users Are Motivated to React to Ads after Seeing Them on Mobile Nearly two-thirds (63%) of smartphone users worldwide use their device every 30 minutes or more, and over a fifth (22%) tap into their phones every 5 minutes, according to the Interactive Advertising Bureau (IAB)’s “Always On – A Global Perspective of Mobile Consumer Experience,” an in-depth survey of smartphone users compiled from 18 countries around the world. Respondents came from North America ...

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    10. 10 FREE Digital Marketing Certifications that will help you add skills to your career

      10 FREE Digital Marketing Certifications that will help you add skills to your career

      5 & 6) Search Engine Marketing with Google, Bing and Moz a. Search Engine Advertising with Google’s Adwords Certification and Bing Ads Accreditation Exam Have a website but not receiving enough relevant traffic? Want to understand the best way to post your ad on Display, Video and Mobile platforms? You are an eCommerce firm and want to leverage search engines for driving traffic to your product?

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    11. Why brands should care about brand safety in mobile advertising

      Why brands should care about brand safety in mobile advertising

      Why brands should care about brand safety in mobile advertising Why brands should care about brand safety in mobile advertising Tweet Easily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad next to domestic violence story; car ad next to emissions scandal story… Let’s admit it we’ve all had an occasional giggle when we spot an ad prominently displayed next to inappropriate content on the web.

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    12. Social Media Advertising Spend in the US

      Social Media Advertising Spend in the US

      Dec. 13, 2016 /PRNewswire/ -- Social media advertising spend in the US stood at US$10.5 billion by end of 2015, accounting for 17.6% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 31.9%. This growth is expected to continue in 2016 with brands expected to spend US$13.4 billion , representing an increase of 27.5% over 2015.

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    13. Three major developments that will shape multi-channel marketing in 2017

      Three major developments that will shape multi-channel marketing in 2017

      Three major developments that will shape multi-channel marketing in 2017 Three major developments that will shape multi-channel marketing in 2017 Tweet With the huge range of different marketing channels available to marketers today, it’s more critical than ever to have a marketing strategy that covers a variety of different channels.

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    14. 11 Mobile Marketing Solutions for Small Businesses

      11 Mobile Marketing Solutions for Small Businesses

      11 Mobile Marketing Solutions for Small Businesses By Sara Angeles, 02 am EST MORE Credit: Shutterstock Mobile marketing lets businesses get in front of customers on the devices they use the most: their smartphones and tablets. From text messages to push notifications, mobile check-ins, emails and even social media, mobile marketing can help you boost sales by sending coupons, special discounts, announcements and other promotions to highly targeted customers.

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    15. Mobimatic Review Huge Bonus

      Mobimatic Review Huge Bonus

      Visits: 22 Boost Your Organisation Success With These Mobimatic Review Marketing Tips Usage mobile marketing to reveal your customers that you recognize just what they are interested in and that you care about catering to Mobimatic Review. This type of advertising and marketing will let you do simply that. For even more great pointers similar to this, check out the adhering to short article as well as you will greater than benefit. Supply immediate benefits.

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      Mentions: business
    16. Mobile Advertising Market to Gain Impetus from Rising Explosion of Smartphones Worldwide

      RSS Mobile Advertising Market to Gain Impetus from Rising Explosion of Smartphones Worldwide Mobile advertising is a form of advertising using mobile devices. It is a subgroup of mobile marketing. Mobile advertising provides information/content developed/designed by advertisers intended for customers/mobile device users.

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    17. Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

      Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

      By Craig Davis November 7th, 2016 Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Both highlights signal the culmination of a trend that has been simmering for a while now: Mobile devices have taken over media consumption.

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    18. Mobile video advertising and native ads now key in marketer’s arsenal

      Mobile video advertising and native ads now key in marketer’s arsenal Mobile video advertising and native ads now key in marketer’s arsenal Mobile video advertising and native ads are becoming key components in a marketer’s arsenal By: Ankita Rai | 6:05 AM Mobile plays a pivotal role in overall marketing plans of not just new economy brands but traditional players as well, with the latter now going beyond brand awareness campaigns on digital. And rightly so.

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    19. How 5G Will Change the Face of Mobile Marketing

      How 5G Will Change the Face of Mobile Marketing

      In-App Advertising 5G networks are expected to start rolling out this coming year and will likely be standard in 2018. Given the profound impact that 4G had on mobile advertising, and the fact that by 2020, there will be an estimated 20.8 billion connected devices in the world - up from the current figure of 6.4 billion - the advent of 5G represents an enormous opportunity within the world of mobile.

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      Mentions: Google Elisa Ericsson
    20. Mobile Advertising: growing faster than any new new thing

      Mobile Advertising: growing faster than any new new thing

      Views: Transcription 1 Mobile Advertising: growing faster than any new new thing According to Morgan Stanley, Internet mobile adoption rates are growing faster than the desktop Internet did, and the number of smartphone users is increasing exponentially. In 2012 smartphones sales will surpass PC shipments! 2 VCs investment in mobile technolgies are imponent, mobile internet and mobile marketing seems to be Next Big Thing. In this scenario mobile advertising plays an increasingly important role.

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    21. Facebook defies social media gravity

      Facebook defies social media gravity

      You are here: Home » Supplements » Cyber Space » Facebook defies social media gravity Facebook defies social media gravity Mike Isaac, Nov 07, 2016, INYT To paraphrase Isaac Newton’s third law of motion, what goes up must, inevitably, come down. Now try telling that to Facebook. The social network recently reached the latest milestones in its quest to dominate the world, topping 1.79 billion monthly visitors as of the end of September, up 16 percent from a year ago.

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    22. Why Planners Should Add Digital Place-Based Media to the Mix

      Why Planners Should Add Digital Place-Based Media to the Mix

      The media landscape is undergoing the greatest change since the advent of television. At its heart are consumers who are now enabled through technology and new over-the-top platforms—Netflix, Amazon, Hulu, etc.—to consume the media of their choice when they want, how they want and with the ability to avoid advertising.

      François de Gaspé Beaubien

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    23. 9 Digital Marketing Stats That You Need to See From This Week

      9 Digital Marketing Stats That You Need to See From This Week

      It's been a fine week of digital marketing stats, so check out the nine data points below that got our attention:

      1. Instagram-Snapchat face off Adweek commissioned a survey from Survata that asked 511 Instagram and Snapchat users ages 13- to 34-years-old how they feel about the apps and their impressions of the ads. Two of the more fascinating findings: 26 percent of respondents remembered seeing specific Snapchat ads, while 37 percent remembered seeing specific Instagram ads.

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    1-24 of 1874 1 2 3 4 ... 76 77 78 »
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