1. Articles in category: Mobile Marketing

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    1. Business focus: Banks face off against start-ups in the battle for interns

      Business focus: Banks face off against start-ups in the battle for interns

      Thursday 13 July 2017 08:06 BST Click to followThe Evening Standard Silicon roundabout by Old Street hosts a cluster of start-ups More than 400 students from across Europe will stream out of Goldman Sachs’ light-streamed offices in Fleet Street on Wednesday at the end of another day on a 10-week summer internship programme.

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    2. MAPS.ME to Launch World’s Easiest to Use Local Advertising System

      MAPS.ME to Launch World’s Easiest to Use Local Advertising System

      Jul 6 MAPS.ME to Launch World’s Easiest to Use Local Advertising System MAPS.ME has introduced a local advertising platform for small and medium-sized business owners. This will allow attracting clients through advertising on maps. A MAPS.ME advertising campaign can be set up with a few clicks. An advertiser does not need to confirm its business owner rights, create slogans and make banners or explore the marketing terminology.

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      Mentions: business
    3. How to Break into Digital Advertising Without Breaking the Bank

      How to Break into Digital Advertising Without Breaking the Bank

      How to Break into Digital Advertising Without Breaking the Bank By Kitty French, Manta Contributor - June 28, 2017 Want to get the most bang for your buck when it comes to digital marketing? Start with these simple and affordable strategies for small business. Internet advertising spending reached a record $60 billion in 2016, according to the Interactive Advertising Bureau ’s annual report. That’s a lot of hard-earned money going towards online marketing.

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    4. What is Mobilization? Mobile Optimization?

      What is Mobilization? Mobile Optimization?

      Home / Featured / What is Mobilization? Mobile Optimization? What is Mobilization? Mobile Optimization? Featured Leave a comment 0 Views Unless you live in a cave, you might have heard the new buzz around “Mobilization of websites”, “Mobile optimized website”, “Mobile Site”, and “iPhonized” in the past year or so. You might be wondering what is all this about and what’s in it for you? There were a lot of technologies around mobile phones which were in the market for quite a longtime.

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    5. Mobile defies slower pace of ad growth

      Mobile defies slower pace of ad growth

      Mobile defies slower pace of ad growth Author June 20, 2017 Dive Brief: The pace of global ad spending will slow in 2017 from last year, when record amounts of money went into the U.S. presidential campaign and Olympics sponsorships, according to forecasts by Zenith and Magna . Mobile advertising is estimated to grab a greater share of marketing dollars this year, while global ad spend will grow only 4.2% to $559 billion, down from 4.8% growth in 2016.

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      Mentions: Publicis Dentsu Magna
    6. It is Facebook’s responsibility to boost jobs, says COO Sheryl Sandberg

      It is Facebook’s responsibility to boost jobs, says COO Sheryl Sandberg

      Facebook to buy virtual reality goggles maker With technology increasingly replacing workers in industries from retail to manufacturing, Facebook Inc. Chief Operating Officer Sheryl Sandberg said the company has a duty to help businesses create new jobs. “Technology is certainly replacing jobs,” she said in an interview with Bloomberg Television. “And technology can also be used to grow jobs.

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    7. 5 Things to Know About In-App Mobile Video Advertising

      5 Things to Know About In-App Mobile Video Advertising

      Print Marketing professionals discussed industry trends at a recent Interactive Advertising Bureau roundtable Marketers already know that video is booming. But at a recent roundtable discussion hosted by the Interactive Advertising Bureau (IAB) in New York, marketers talked about the challenges and opportunities presented specifically by in-app video advertising. Here are five key takeaways from their conversation.

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    8. 1 in 5 Smartphone Owners Worldwide Use Their Device Every 5 Minutes & Nearly Half of All Users Are Motivated to React to Ads after Seeing Them on Mobile

      By: IAB via Business Wire News Releases 00 AM EDT 1 in 5 Smartphone Owners Worldwide Use Their Device Every 5 Minutes & Nearly Half of All Users Are Motivated to React to Ads after Seeing Them on Mobile Nearly two-thirds (63%) of smartphone users worldwide use their device every 30 minutes or more, and over a fifth (22%) tap into their phones every 5 minutes, according to the Interactive Advertising Bureau (IAB)’s “Always On – A Global Perspective of Mobile Consumer Experience,” an in-depth survey of smartphone users compiled from 18 countries around the world. Respondents came from North America ...

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    9. Why brands should care about brand safety in mobile advertising

      Why brands should care about brand safety in mobile advertising

      Why brands should care about brand safety in mobile advertising Why brands should care about brand safety in mobile advertising Tweet Easily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad next to domestic violence story; car ad next to emissions scandal story… Let’s admit it we’ve all had an occasional giggle when we spot an ad prominently displayed next to inappropriate content on the web.

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    10. Social Media Advertising Spend in the US

      Social Media Advertising Spend in the US

      Dec. 13, 2016 /PRNewswire/ -- Social media advertising spend in the US stood at US$10.5 billion by end of 2015, accounting for 17.6% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 31.9%. This growth is expected to continue in 2016 with brands expected to spend US$13.4 billion , representing an increase of 27.5% over 2015.

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    11. Three major developments that will shape multi-channel marketing in 2017

      Three major developments that will shape multi-channel marketing in 2017

      Three major developments that will shape multi-channel marketing in 2017 Three major developments that will shape multi-channel marketing in 2017 Tweet With the huge range of different marketing channels available to marketers today, it’s more critical than ever to have a marketing strategy that covers a variety of different channels.

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    12. 11 Mobile Marketing Solutions for Small Businesses

      11 Mobile Marketing Solutions for Small Businesses

      11 Mobile Marketing Solutions for Small Businesses By Sara Angeles, 02 am EST MORE Credit: Shutterstock Mobile marketing lets businesses get in front of customers on the devices they use the most: their smartphones and tablets. From text messages to push notifications, mobile check-ins, emails and even social media, mobile marketing can help you boost sales by sending coupons, special discounts, announcements and other promotions to highly targeted customers.

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    13. Mobimatic Review Huge Bonus

      Mobimatic Review Huge Bonus

      Visits: 22 Boost Your Organisation Success With These Mobimatic Review Marketing Tips Usage mobile marketing to reveal your customers that you recognize just what they are interested in and that you care about catering to Mobimatic Review. This type of advertising and marketing will let you do simply that. For even more great pointers similar to this, check out the adhering to short article as well as you will greater than benefit. Supply immediate benefits.

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      Mentions: business
    14. Mobile Advertising Market to Gain Impetus from Rising Explosion of Smartphones Worldwide

      RSS Mobile Advertising Market to Gain Impetus from Rising Explosion of Smartphones Worldwide Mobile advertising is a form of advertising using mobile devices. It is a subgroup of mobile marketing. Mobile advertising provides information/content developed/designed by advertisers intended for customers/mobile device users.

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    15. Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

      Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

      By Craig Davis November 7th, 2016 Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Both highlights signal the culmination of a trend that has been simmering for a while now: Mobile devices have taken over media consumption.

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    16. Mobile video advertising and native ads now key in marketer’s arsenal

      Mobile video advertising and native ads now key in marketer’s arsenal Mobile video advertising and native ads now key in marketer’s arsenal Mobile video advertising and native ads are becoming key components in a marketer’s arsenal By: Ankita Rai | 6:05 AM Mobile plays a pivotal role in overall marketing plans of not just new economy brands but traditional players as well, with the latter now going beyond brand awareness campaigns on digital. And rightly so.

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    17. How 5G Will Change the Face of Mobile Marketing

      How 5G Will Change the Face of Mobile Marketing

      In-App Advertising 5G networks are expected to start rolling out this coming year and will likely be standard in 2018. Given the profound impact that 4G had on mobile advertising, and the fact that by 2020, there will be an estimated 20.8 billion connected devices in the world - up from the current figure of 6.4 billion - the advent of 5G represents an enormous opportunity within the world of mobile.

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      Mentions: Google Elisa Ericsson
    18. Mobile Advertising: growing faster than any new new thing

      Mobile Advertising: growing faster than any new new thing

      Views: Transcription 1 Mobile Advertising: growing faster than any new new thing According to Morgan Stanley, Internet mobile adoption rates are growing faster than the desktop Internet did, and the number of smartphone users is increasing exponentially. In 2012 smartphones sales will surpass PC shipments! 2 VCs investment in mobile technolgies are imponent, mobile internet and mobile marketing seems to be Next Big Thing. In this scenario mobile advertising plays an increasingly important role.

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    19. Facebook defies social media gravity

      Facebook defies social media gravity

      You are here: Home » Supplements » Cyber Space » Facebook defies social media gravity Facebook defies social media gravity Mike Isaac, Nov 07, 2016, INYT To paraphrase Isaac Newton’s third law of motion, what goes up must, inevitably, come down. Now try telling that to Facebook. The social network recently reached the latest milestones in its quest to dominate the world, topping 1.79 billion monthly visitors as of the end of September, up 16 percent from a year ago.

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    20. Why Planners Should Add Digital Place-Based Media to the Mix

      Why Planners Should Add Digital Place-Based Media to the Mix

      The media landscape is undergoing the greatest change since the advent of television. At its heart are consumers who are now enabled through technology and new over-the-top platforms—Netflix, Amazon, Hulu, etc.—to consume the media of their choice when they want, how they want and with the ability to avoid advertising.

      François de Gaspé Beaubien

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    21. 9 Digital Marketing Stats That You Need to See From This Week

      9 Digital Marketing Stats That You Need to See From This Week

      It's been a fine week of digital marketing stats, so check out the nine data points below that got our attention:

      1. Instagram-Snapchat face off Adweek commissioned a survey from Survata that asked 511 Instagram and Snapchat users ages 13- to 34-years-old how they feel about the apps and their impressions of the ads. Two of the more fascinating findings: 26 percent of respondents remembered seeing specific Snapchat ads, while 37 percent remembered seeing specific Instagram ads.

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    22. Big Brands Are Already Targeting Their Competitors With Apple Search Ads

      Big Brands Are Already Targeting Their Competitors With Apple Search Ads

      When Apple made its foray into mobile advertising in 2010, big names like Nike, McDonald's and Coca-Cola were willing to shill out $1 million just to serve their ads to iPhones and iPads.

      While iAd's flashy banner ads ultimately failed, big brands are once again lining up to buy into the technology giant's month-old app-install ads, Search Ads, which let marketers pay to promote their apps at the top of search results within the App Store with a listing that's labeled as an ad.

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    23. Why Kargo Is Betting Big On Media Companies In Mobile Marketing

      Why Kargo Is Betting Big On Media Companies In Mobile Marketing

      If you think back over the last seven days of your life... hell, the last seven hours ...how many mobile ads do you remember actually looking at? What brands were they for? Exactly. At a Fast Company Innovation Festival event on Wednesday, mobile advertising firm Kargo presented its case for brands to invest more in premium media content.

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