1. Articles in category: EMEA

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    1. 1 in 5 Smartphone Owners Worldwide Use Their Device Every 5 Minutes & Nearly Half of All Users Are Motivated to React to Ads after Seeing Them on Mobile

      By: IAB via Business Wire News Releases 00 AM EDT 1 in 5 Smartphone Owners Worldwide Use Their Device Every 5 Minutes & Nearly Half of All Users Are Motivated to React to Ads after Seeing Them on Mobile Nearly two-thirds (63%) of smartphone users worldwide use their device every 30 minutes or more, and over a fifth (22%) tap into their phones every 5 minutes, according to the Interactive Advertising Bureau (IAB)’s “Always On – A Global Perspective of Mobile Consumer Experience,” an in-depth survey of smartphone users compiled from 18 countries around the world. Respondents came from North America ...

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    2. Fin24.com | Winning Women: A passion to develop

      Fin24.com | Winning Women: A passion to develop

      Winning Women: Wisdom in youth A passion for meaningful development, combined with a deeply caring personality and a determination to see South Africans succeed in an increasingly complex and changing world, is what drives warmly welcoming Mankodi Moitse. The Kagiso Trust CEO makes you feel, within minutes of meeting her, that you’ve known her for years.

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    3. Brand News: 10 Things You Need to Know for Thursday, March 30th

      Brand News: 10 Things You Need to Know for Thursday, March 30th

      The latest branding news and views:

      Samsung releases the Galaxy S8 and S8 Plus: Samsung’s Galaxy S8 reveal, H&M announces Arket retail brand,

      Now, instead of typing the password, you are the password. #UnboxYourPhone #GalaxyS8 pic.twitter.com/BemF90p7mM

      — Samsung Canada (@SamsungCanada) March 29, 2017

      H&M announces new fashion retail brand, Arket, opening in London this fall.

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      Mentions: Samsung Twitter H&M
    4. Twitter Releases New Research into How to Create Successful Video Content [Infographic]

      Twitter Releases New Research into How to Create Successful Video Content [Infographic]

      Twitter’s latest research into what makes a video successful on the platform has revealed some interesting insights - and inspired some bold statements from the micro-blog giant.

      And while such grandiose claims are to be expected within the context of a platform’s marketing strategy, Twitter’s basing this on their findings after examining engagement within 4.2 million Twitter conversations and interviewing 2,000 US and UK users.

      Among Twitter’s key discoveries, they found that:

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      Mentions: Twitter
    5. Article: Mobile Takes Majority Share of UK Time with Digital Media

      Article: Mobile Takes Majority Share of UK Time with Digital Media

      In 2016, for the first time, adults in the UK will spend more time with their mobile devices than with desktop and laptop computers, eMarketer projects. This year, mobile time—which includes nonvoice time with tablets and mobile phones—will account for more than a quarter of daily media time for the average adult, at 2 hours and 29 minutes, representing an 11.8% rise over last year.

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    6. 8 Intriguing Digital Marketing Stats From the Past Week

      8 Intriguing Digital Marketing Stats From the Past Week

      The past week in digital marketing stats was a bit of a mixed bag—but in a good way. Check out the eight data points below that caught our eye:

      1. Gilmore gumption Netflix recently took over 200 local cafés to promote the revival of Gilmore Girls, and it got a major branding boost from Snapchat. On Oct. 5, Netflix recreated fictional café Luke's from Gilmore Girls, serving up free coffee to promote the four-part series that premieres on the video-streaming service in November.

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    7. Beacons to drive customer engagement

      Beacons to drive customer engagement

      beacons The research also found that large-scale deployments of beacons have been constrained. The research claims that the key hurdle was the need for consumers to have opted in to online engagement with a brand or retailer, either through having installed a store's application on their smartphone, or to be following their account on social media.

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    8. The Mobile Advertising (mAdvertising) Market to 2014 – 2020, Promises to Drive Revenue Generation Opportunities for App Developers, Advertising Networks, Mobile Platform providers and Driven by a higher Click Through Rate and Growing User Penetration

      The Mobile Advertising (mAdvertising) Market to 2014 – 2020, Promises to Drive Revenue Generation Opportunities for App Developers, Advertising Networks, Mobile Platform providers and Driven by a higher Click Through Rate and Growing User Penetration

      The Mobile Advertising (mAdvertising) Market: 2014 - 2020 - Opportunities, Challenges, Strategies & Forecasts Size and Share Published in 2014-04-24 Available for US$ 2500 at Researchmoz.usDescriptionTo Access the Full Report, Please Visit : www.researchmoz.us/the-mobile-advertising-madvertising-ma... Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets.

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    9. Twitter Releases Data on Conversation Spikes and Sentiment in the Lead-Up to Christmas

      Twitter Releases Data on Conversation Spikes and Sentiment in the Lead-Up to Christmas

      October 21, 2016 Andrew Hutchinson

      There are now less than 65 days till Christmas, so if you haven’t finalized your holiday marketing plan, time is quickly running out. But as you go about planning out your Christmas marketing strategy, wouldn’t it be great to know exactly when – down to the day – users on social are most active in the period, and what they’re talking about?

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      Mentions: Twitter
    10. 3 Ways To Take Your Business From Start-Up To Success

      3 Ways To Take Your Business From Start-Up To Success

      3 Ways To Take Your Business From Start-Up To Success By Oct 18, 2016 SHARE You hear more about how to start a business than how to grow it into an asset of value. Clive Butkow, the CEO of GroTech, a South African venture capital firm that supports technology start-ups, provides his insights on how to take your idea or product and grow it into a sustainable, successful business. They say that eight out of ten new businesses fail in their first 18 months of operation.

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      Mentions: Technology business
    11. Article: Marketers in Europe Try to Balance Digital Privacy and Access

      Article: Marketers in Europe Try to Balance Digital Privacy and Access

      European organizations face a complicated task when it comes to collecting customers’ personal information. While many consumers oppose such practices, other research suggests they are willing to trade personal details in exchange for the right incentives. This is complicating marketers’ decision-making as they try to square customers’ desire for confidentiality with data-gathering efforts.

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      Mentions: Digital SAS
    12. Top Tips For Tech Start-UPS

      Top Tips For Tech Start-UPS

      Top Tips For Tech Start-UPS The most successful business owners are those who know their market... Fri, Sep 30 2016 12:02:27 Start Up Britain, the government backed campaign to boost has certainly made its mark on the UK, with over 500,000 new businesses being launched each year since 2011. As British business booms, aspiring entrepreneurs are jumping on the bandwagon to leave the rat race and be their own boss. One of the biggest stumbling blocks to business start-ups is funding.

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    13. 10 things in tech you need to know today (AMZN, Twtr, Ntdoy)

      10 things in tech you need to know today (AMZN, Twtr, Ntdoy)

      Good morning! Here's the tech news you need to know to start your week.

      1. Nintendo's shares are going parabolic. The company just brought out Pokémon Go, an augmented reality smartphone app, and it is proving wildly popular.

      2. The supply of new bitcoins was cut in half on Saturday. A major scheduled change means that "miners" — people who create new bitcoins — will only get half as many rewards for their efforts.

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    14. Millennials pave the way for a new mobile advertising age, says new report

      Millennials pave the way for a new mobile advertising age, says new report

      Millennials pave the way for a new mobile advertising age, says new report Millennials pave the way for a new mobile advertising age, says new report 08 March, 2016 at 1:00 PM Matt White, UK managing director, Quantcast Quantcast , has released independently commissioned consumer research that highlights the millennial move to a ‘mobile first’ world, and the opportunity it brings for brands and advertisers.

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      Mentions: Twitter
    15. #NewWayToWork Master Class: Euan Semple on the Value of People

      #NewWayToWork Master Class: Euan Semple on the Value of People

      #NewWayToWork explores how the workplace is evolving in the face of collaborative technologies, and this event specifically highlighted influencers in the UK and Ireland. We hosted an exclusive handful of digital thought leaders to discuss innovations, challenges, and next steps. Euan Semple couldn’t be with us in person at the event, but he kindly agreed to answer a few of our questions about how the way we work is changing, and fast.

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      Mentions: Twitter IBM
    16. LinkedIn Hits 20 Million Users in the UK [Infographic]

      LinkedIn Hits 20 Million Users in the UK [Infographic]

      January 21, 2016 Andrew Hutchinson

      LinkedIn, the professional social network, continues to steadily expand and increase its presence across the world. At the time of their last earnings announcement, LinkedIn reported that it had hit 400 million members worldwide, a base that provides the platform with a huge amount of data and insights into career progressions, skills gaps and educational opportunities.

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    17. #NewWayToWork Master Class: Luke Brynley-Jones on Climbing the Social Ladder (And Battling Email Addiction)

      #NewWayToWork Master Class: Luke Brynley-Jones on Climbing the Social Ladder (And Battling Email Addiction)

      December 18, 2015 A. A. Currey

      This post is in partnership with IBM.

      With over 15 years of experience in social media consulting, Luke Brynley-Jones has seen it all. He founded the UK’s very first social media consultancy firm in 2000 and since then has worked with everyone from brands and celebrities to startups and enterprises.

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      Mentions: Twitter IBM
    18. #NewWayToWork Master Class: Doing Business at the Speed of Digital with Christina Lattimer

      December 08, 2015 A. A. Currey

      This post is in partnership with IBM.

      Christina Lattimer of People Discovery is who businesses call when they need a jump start. Working as a coach, consultant, and speaker, Lattimer attends to all sorts of organizations to reconfigure leadership and strategies from the ground up. Lattimer, a digital thought leader in the UK, specializes in employee development, nurturing internal leadership at all levels.

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      Mentions: Twitter IBM
    19. Africa is the mobile advertising world's sleeping giant

      Africa is the mobile advertising world's sleeping giant

      Africans have innovated in the realm of mobile before, in mobile banking, for which we are globally renowned. To paraphrase David Sable, Global CEO of leading advertising agency Y&R, the Western world can learn a lot from Africa's mobile application of the ...

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