1. Articles in category: New Marketing Tools

    1-24 of 1225 1 2 3 4 ... 49 50 51 »
    1. 8 Ways Brands on Instagram Can Use Posts With Multiple Images, Videos (Infographic)

      8 Ways Brands on Instagram Can Use Posts With Multiple Images, Videos (Infographic)

      Instagram introduced the ability earlier this year for a single post to contain up to 10 photos and videos. How can businesses take advantage of this feature? Ghergich & Co. teamed up with Salesforce on the infographic below, featuring eight ideas for brands on the Facebook-owned photo- and video-sharing network. Ghergich & Co. said in...

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    2. How to Get Your Tech Startup Off the Ground

      How to Get Your Tech Startup Off the Ground

      Posted By: Jimmy Rustling, ABC News August 5, 2017 Have you got a burning ambition to start your own tech company? If so, you must commit a lot of time, effort, and money to this type of venture. Not everyone is cut out for a life as a tech entrepreneur. If you do think you have what it takes to set up a successful technology-related business, there are certain hurdles you will have to overcome and steps you will need to take along the way. Below are some of the most important of these steps.

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    3. 6 New Marketing Technology Stats That Grabbed Our Attention

      6 New Marketing Technology Stats That Grabbed Our Attention

      For our monthlong Next Tech series that kicked off on Monday, we scoured the internet and mined various offline sources to find mar-tech statistics that people in the world of brands need to know. Here are six that we found most interesting: Check out our full coverage. 1. Cross-channel world According to a Marketo study...

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    4. How to Use Video in All of Your Business [Infographic]

      How to Use Video in All of Your Business [Infographic]

      Video is becoming the most important medium for companies to master in order to stand out in 2017. For most of the last 15 years, value adding blogs with a couple of eye catching images were enough content to develop trust and build a following. While written words are still important, the expectation among internet users is changing.

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      Mentions: business
    5. 3 Reasons Why You Should be Using Twitter Video (from Twitter)

      3 Reasons Why You Should be Using Twitter Video (from Twitter)

      You’re no doubt aware that video is, in general, currently the most effective way to reach users via social, with video posts producing better engagement than static content on Facebook, Instagram and… well pretty much every platform.

      That’s not definitive, of course, every brand and audience has its unique quirks, you don’t necessarily have to invest in video to maximize your social media marketing performance.

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    6. 5 Things to Know About In-App Mobile Video Advertising

      5 Things to Know About In-App Mobile Video Advertising

      Print Marketing professionals discussed industry trends at a recent Interactive Advertising Bureau roundtable Marketers already know that video is booming. But at a recent roundtable discussion hosted by the Interactive Advertising Bureau (IAB) in New York, marketers talked about the challenges and opportunities presented specifically by in-app video advertising. Here are five key takeaways from their conversation.

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    7. 3 Ways New Marketing Grads Can Set Themselves Up for Success

      3 Ways New Marketing Grads Can Set Themselves Up for Success

      As the end of the school year wraps, I typically hear snippets of useful and inspirational advice from various commencement speeches. With a long career in marketing, I'm often asked by both marketing students and those already in the profession for advice on career advancement. Looking back, I've realized that my point of view is...

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    8. Twitter Releases New Research into How to Create Successful Video Content [Infographic]

      Twitter Releases New Research into How to Create Successful Video Content [Infographic]

      Twitter’s latest research into what makes a video successful on the platform has revealed some interesting insights - and inspired some bold statements from the micro-blog giant.

      And while such grandiose claims are to be expected within the context of a platform’s marketing strategy, Twitter’s basing this on their findings after examining engagement within 4.2 million Twitter conversations and interviewing 2,000 US and UK users.

      Among Twitter’s key discoveries, they found that:

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      Mentions: Twitter
    9. 7 Video Marketing Trends for 2017 (and What They Mean for You)

      7 Video Marketing Trends for 2017 (and What They Mean for You)

      November 18, 2016 Lilach Bullock

      Social media is always in flux, and one of the biggest shifts right now is video.

      The development of improved mobile technology has enabled widespread video consumption - available always and at anytime. And although video content isn’t new, it’s certainly growing, and will to continue to expand in 2017 and beyond.

      Check out the following video statistics reported by Insivia:

      Clearly, video is a stronghold that will likely thrive and grow for some time yet.

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    10. Pinterest Selects Neustar As Marketing Partner To Increase Ad Effectiveness

      November 09, 2016 at 07:01 AM EST Pinterest Selects Neustar As Marketing Partner To Increase Ad Effectiveness Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services, today announced a CRM data onboarding partnership with Pinterest. As a certified “audiences partner” within Pinterest’s Marketing Partners program, Neustar will help brands deliver more relevant advertising messages to Pinners.

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      Mentions: Facebook Neustar NSR
    11. How to Help Your Customers Who Are Using Non-Owned Social Channels [Podcast]

      How to Help Your Customers Who Are Using Non-Owned Social Channels [Podcast]

      November 09, 2016 Dan Gingiss

      Intuit, long known for its community help forums for TurboTax, noticed that its small business clients were seeking help in a new place.

      “There was a lot of conversation happening on non-owned channels,” says Mark Obee, Group Manager of Social and Community Care for Intuit on the QuickBooks brand. “The accountants were out there having those conversations without us.”

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    12. Article: Do Startups Have a Tech Advantage?

      Article: Do Startups Have a Tech Advantage?

      Many marketing organizations have a love and hate relationship with digital startups. Many rely on technology created by startups to power marketing functions like social media and content development. At the same, many business leaders also worry about the long-term threat posed by these companies, which are typically the earliest adopters of new technology, to their business.

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    13. Mobile video advertising and native ads now key in marketer’s arsenal

      Mobile video advertising and native ads now key in marketer’s arsenal Mobile video advertising and native ads now key in marketer’s arsenal Mobile video advertising and native ads are becoming key components in a marketer’s arsenal By: Ankita Rai | 6:05 AM Mobile plays a pivotal role in overall marketing plans of not just new economy brands but traditional players as well, with the latter now going beyond brand awareness campaigns on digital. And rightly so.

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    1-24 of 1225 1 2 3 4 ... 49 50 51 »
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