1. Articles in category: New Marketing Tools

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    1. How to Profit From Mobile Marketing For Your Business

      How to Profit From Mobile Marketing For Your Business

      Home / Mobile / Apps / How to Profit From Mobile Marketing For Your Business How to Profit From Mobile Marketing For Your Business Sougat June 21, 2017 Apps Leave a comment 0 Views Mobile marketing is a huge potential source of traffic, customers, and profit for your business, but as yet fairly untapped. Yet, over the next three years, it is predicted that more than half current internet users will be accessing the web via mobiles and other handheld devices.

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    2. 5 Things to Know About In-App Mobile Video Advertising

      5 Things to Know About In-App Mobile Video Advertising

      Print Marketing professionals discussed industry trends at a recent Interactive Advertising Bureau roundtable Marketers already know that video is booming. But at a recent roundtable discussion hosted by the Interactive Advertising Bureau (IAB) in New York, marketers talked about the challenges and opportunities presented specifically by in-app video advertising. Here are five key takeaways from their conversation.

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    3. 3 Ways New Marketing Grads Can Set Themselves Up for Success

      3 Ways New Marketing Grads Can Set Themselves Up for Success

      As the end of the school year wraps, I typically hear snippets of useful and inspirational advice from various commencement speeches. With a long career in marketing, I'm often asked by both marketing students and those already in the profession for advice on career advancement. Looking back, I've realized that my point of view is...

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    4. Twitter Releases New Research into How to Create Successful Video Content [Infographic]

      Twitter Releases New Research into How to Create Successful Video Content [Infographic]

      Twitter’s latest research into what makes a video successful on the platform has revealed some interesting insights - and inspired some bold statements from the micro-blog giant.

      And while such grandiose claims are to be expected within the context of a platform’s marketing strategy, Twitter’s basing this on their findings after examining engagement within 4.2 million Twitter conversations and interviewing 2,000 US and UK users.

      Among Twitter’s key discoveries, they found that:

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      Mentions: Twitter
    5. 7 Video Marketing Trends for 2017 (and What They Mean for You)

      7 Video Marketing Trends for 2017 (and What They Mean for You)

      November 18, 2016 Lilach Bullock

      Social media is always in flux, and one of the biggest shifts right now is video.

      The development of improved mobile technology has enabled widespread video consumption - available always and at anytime. And although video content isn’t new, it’s certainly growing, and will to continue to expand in 2017 and beyond.

      Check out the following video statistics reported by Insivia:

      Clearly, video is a stronghold that will likely thrive and grow for some time yet.

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    6. Pinterest Selects Neustar As Marketing Partner To Increase Ad Effectiveness

      November 09, 2016 at 07:01 AM EST Pinterest Selects Neustar As Marketing Partner To Increase Ad Effectiveness Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services, today announced a CRM data onboarding partnership with Pinterest. As a certified “audiences partner” within Pinterest’s Marketing Partners program, Neustar will help brands deliver more relevant advertising messages to Pinners.

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      Mentions: Facebook Neustar NSR
    7. How to Help Your Customers Who Are Using Non-Owned Social Channels [Podcast]

      How to Help Your Customers Who Are Using Non-Owned Social Channels [Podcast]

      November 09, 2016 Dan Gingiss

      Intuit, long known for its community help forums for TurboTax, noticed that its small business clients were seeking help in a new place.

      “There was a lot of conversation happening on non-owned channels,” says Mark Obee, Group Manager of Social and Community Care for Intuit on the QuickBooks brand. “The accountants were out there having those conversations without us.”

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    8. Article: Do Startups Have a Tech Advantage?

      Article: Do Startups Have a Tech Advantage?

      Many marketing organizations have a love and hate relationship with digital startups. Many rely on technology created by startups to power marketing functions like social media and content development. At the same, many business leaders also worry about the long-term threat posed by these companies, which are typically the earliest adopters of new technology, to their business.

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    9. Mobile video advertising and native ads now key in marketer’s arsenal

      Mobile video advertising and native ads now key in marketer’s arsenal Mobile video advertising and native ads now key in marketer’s arsenal Mobile video advertising and native ads are becoming key components in a marketer’s arsenal By: Ankita Rai | 6:05 AM Mobile plays a pivotal role in overall marketing plans of not just new economy brands but traditional players as well, with the latter now going beyond brand awareness campaigns on digital. And rightly so.

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    10. 4 Ways to Create Engaging Video Content from Still Images

      4 Ways to Create Engaging Video Content from Still Images

      As our culture becomes more and more visual, brand communication is relying more heavily on video like never before. And while 24 frames per second video seems like the default choice, non-live action content can provide a more versatile, cost-effective and creative alternative to traditional video methods.

      From simple slides to complex animation, here are four ways to create engaging videos frame-by-frame.

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    11. How To Get Started With 360° Video

      How To Get Started With 360° Video

      November 04, 2016 Andy Shield

      With younger audiences losing interest in anything static, 360° videos are an interesting step forward in terms of content innovation.

      360° images have been around for a while, and are relatively easy to create by taking a panorama shot on your phone. But 360° videos are much trickier to master.

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    12. How Tasty Gets Billions of Facebook Video Views: 6 Secrets Any Business Can Use

      How Tasty Gets Billions of Facebook Video Views: 6 Secrets Any Business Can Use

      November 03, 2016 Andrew Macarthy

      Even if you've never liked Tasty, the Buzzfeed-owned food brand on Facebook or any other social channel, chances are you will have been exposed to one of its posts, and be familiar with its output. Since launching in 2015, its presence has exploded. Here's a few recent stats:

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    13. Video ads becoming more prevalent on Facebook

      Video ads becoming more prevalent on Facebook

      increase font size Video ads becoming more prevalent on Facebook Video ads will become more important to the company as it relies less on ads in users' feeds. Associated Press Read Article NEW YORK — Whether it’s a video clip of your friend’s dog or a live stream of the presidential debates, you are likely watching more videos on Facebook than ever. And that means you’re also more likely to see video ads.

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    14. Facebook pushes ahead with video ambitions

      Facebook pushes ahead with video ambitions

      Close Image 1 of 1 FILE - In this May 16, 2012, file photo, the Facebook logo is displayed on an iPad in Philadelphia. Facebook reports financial results FILE - In this May 16, 2012, file photo, the Facebook logo is displayed on an iPad in Philadelphia.

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    15. 3 Ways Businesses Can Revamp Video Strategies Post-Vine

      3 Ways Businesses Can Revamp Video Strategies Post-Vine

      November 01, 2016 Deborah Sweeney

      Reactions to the closure of 6-second video app Vine continue to be mixed.

      Some mourn what was considered to be an art medium, with strict rules that allowed creatives to do what they do best: accept the challenge and get creative with video. Others are relieved, glad that unfunny looping videos no longer clog up Twitter feeds. The vast majority remains saddened, yet unsurprised.

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    16. 7 Tips for a Killer Facebook Video Advertising Strategy

      7 Tips for a Killer Facebook Video Advertising Strategy

      November 01, 2016 Neimh mcGlynn

      Does your Facebook advertising strategy include video? Should you include video as part of your overall Facebook advertising strategy?

      If you find yourself asking these questions, then this blog post is for you. In this post you’ll discover essential tips for killer Facebook video campaigns and how you can improve on your existing strategy.

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    17. 10 Digital Marketing Innovators You Should Know

      10 Digital Marketing Innovators You Should Know

      By Garett Sloane Ben Jones Credit: Getty Images Most Popular Ben Jones, 48, creative director, Google Ben Jones is trying to rewire brands' perceptions of how good ads work on digital devices. The future doesn't have to be all six-second ads, Mr. Jones said, referring to fears that the 30-second TV spot will be squeezed into tighter and tighter windows designed to work online.

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      Mentions: Google Intel Facebook
    18. How HubSpot Uses Live Video in their B2B Marketing Strategy [Podcast]

      How HubSpot Uses Live Video in their B2B Marketing Strategy [Podcast]

      October 27, 2016 Bernie Borges

      I recently moderated a panel session at Content Marketing World called Opportunities for B2B Brands in Live Video. Two of the panelists were previous guests on the Social Business Engine podcast; Amisha Gandhi from SAP and Andrew Spoeth from CA Technologies. The other panelist was Chelsea Hunersen, at HubSpot. Chelsea is the featured guest on this episode.

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    1-24 of 1216 1 2 3 4 ... 49 50 51 »
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