1. Articles in category: Marketing Overall

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    1. Mobimatic Review Huge Bonus

      Mobimatic Review Huge Bonus

      Visits: 22 Boost Your Organisation Success With These Mobimatic Review Marketing Tips Usage mobile marketing to reveal your customers that you recognize just what they are interested in and that you care about catering to Mobimatic Review. This type of advertising and marketing will let you do simply that. For even more great pointers similar to this, check out the adhering to short article as well as you will greater than benefit. Supply immediate benefits.

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      Mentions: business
    2. Article: How IBM Watson Learns and Acts Like a Marketer

      Article: How IBM Watson Learns and Acts Like a Marketer

      Artificial intelligence isn’t just for science fiction films anymore—it’s a real tool for marketers and advertisers across industries. From natural language processing to social data parsing, cognitive solutions can solve some challenges that brands could not previously tackle. Nish Parekh, program director of IBM Watson client services, spoke to eMarketer about how the company’s Watson technology is strengthening marketers’ decision-making capabilities.

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    3. Article: Do Startups Have a Tech Advantage?

      Article: Do Startups Have a Tech Advantage?

      Many marketing organizations have a love and hate relationship with digital startups. Many rely on technology created by startups to power marketing functions like social media and content development. At the same, many business leaders also worry about the long-term threat posed by these companies, which are typically the earliest adopters of new technology, to their business.

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    4. Mobile Advertising Market to Gain Impetus from Rising Explosion of Smartphones Worldwide

      RSS Mobile Advertising Market to Gain Impetus from Rising Explosion of Smartphones Worldwide Mobile advertising is a form of advertising using mobile devices. It is a subgroup of mobile marketing. Mobile advertising provides information/content developed/designed by advertisers intended for customers/mobile device users.

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    5. Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

      Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

      By Craig Davis November 7th, 2016 Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Both highlights signal the culmination of a trend that has been simmering for a while now: Mobile devices have taken over media consumption.

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    6. Mobile video advertising and native ads now key in marketer’s arsenal

      Mobile video advertising and native ads now key in marketer’s arsenal Mobile video advertising and native ads now key in marketer’s arsenal Mobile video advertising and native ads are becoming key components in a marketer’s arsenal By: Ankita Rai | 6:05 AM Mobile plays a pivotal role in overall marketing plans of not just new economy brands but traditional players as well, with the latter now going beyond brand awareness campaigns on digital. And rightly so.

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    7. Twitter Provides Stats on Holiday Shopping Usage [Infographic]

      Twitter Provides Stats on Holiday Shopping Usage [Infographic]

      November 07, 2016 Andrew Hutchinson

      With the holiday season fast approaching, businesses are working to get their social media marketing and outreach promotions locked in. Many will no doubt be using Facebook (the company just posted a record quarterly result for ad revenue), but outside of The Social Network, the options are more specific, more niche and focused on your individual customer behaviors and interests.

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    8. Here Are the Most Indispensable Executives in Marketing, Media and Tech

      Here Are the Most Indispensable Executives in Marketing, Media and Tech

      CMOs are hot! Marketing chiefs represent the single largest cohort in this year’s 
Adweek 50, our annual list of the most indispensable executives behind the CEO across the marketing, media and tech disciplines. Surprising, given that they’re not directly responsible for bringing in revenue—that’s the job of sales folk, who are also well represented here. But there is a reason this list is rich with CMOs. For one, they control the ad budgets that keep the media alive and healthy.

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      Mentions: adweek
    9. How 5G Will Change the Face of Mobile Marketing

      How 5G Will Change the Face of Mobile Marketing

      In-App Advertising 5G networks are expected to start rolling out this coming year and will likely be standard in 2018. Given the profound impact that 4G had on mobile advertising, and the fact that by 2020, there will be an estimated 20.8 billion connected devices in the world - up from the current figure of 6.4 billion - the advent of 5G represents an enormous opportunity within the world of mobile.

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      Mentions: Google Elisa Ericsson
    10. Mobile Advertising: growing faster than any new new thing

      Mobile Advertising: growing faster than any new new thing

      Views: Transcription 1 Mobile Advertising: growing faster than any new new thing According to Morgan Stanley, Internet mobile adoption rates are growing faster than the desktop Internet did, and the number of smartphone users is increasing exponentially. In 2012 smartphones sales will surpass PC shipments! 2 VCs investment in mobile technolgies are imponent, mobile internet and mobile marketing seems to be Next Big Thing. In this scenario mobile advertising plays an increasingly important role.

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    11. Facebook defies social media gravity

      Facebook defies social media gravity

      You are here: Home » Supplements » Cyber Space » Facebook defies social media gravity Facebook defies social media gravity Mike Isaac, Nov 07, 2016, INYT To paraphrase Isaac Newton’s third law of motion, what goes up must, inevitably, come down. Now try telling that to Facebook. The social network recently reached the latest milestones in its quest to dominate the world, topping 1.79 billion monthly visitors as of the end of September, up 16 percent from a year ago.

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    12. 9 Digital Marketing Stats That You Need to See From This Week

      9 Digital Marketing Stats That You Need to See From This Week

      It's been a fine week of digital marketing stats, so check out the nine data points below that got our attention:

      1. Instagram-Snapchat face off Adweek commissioned a survey from Survata that asked 511 Instagram and Snapchat users ages 13- to 34-years-old how they feel about the apps and their impressions of the ads. Two of the more fascinating findings: 26 percent of respondents remembered seeing specific Snapchat ads, while 37 percent remembered seeing specific Instagram ads.

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    13. 5 Reasons You Need an Editorial Calendar App to Rock Content Marketing [Infographic]

      5 Reasons You Need an Editorial Calendar App to Rock Content Marketing [Infographic]

      November 04, 2016 Bob Carver

      Most online marketers agree that an editorial calendar is a must for any organization that's serious about content marketing. I'm going to take that a step further and say just having a spreadsheet, or using Google Calendar, or some other tool that isn't designed specifically to be an editorial calendar puts your brand, and your marketing at a disadvantage.

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      Mentions: Google Calendar
    14. Article: How B2C Content Marketing Is Evolving in North America

      Article: How B2C Content Marketing Is Evolving in North America

      A growing number of marketers in North America are using content marketing as part of their broader marketing efforts. And they are not just relying on the practice in greater numbers—they’re also making organizational changes to make the discipline an ongoing business process rather than a one-off campaign tool.

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    15. Why Kargo Is Betting Big On Media Companies In Mobile Marketing

      Why Kargo Is Betting Big On Media Companies In Mobile Marketing

      If you think back over the last seven days of your life... hell, the last seven hours ...how many mobile ads do you remember actually looking at? What brands were they for? Exactly. At a Fast Company Innovation Festival event on Wednesday, mobile advertising firm Kargo presented its case for brands to invest more in premium media content.

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    16. Three Surrenders On Ad Blocking, But Mobile Marketing Industry Must Heed The Shot Across Its Bows

      Three's decision to drop ad blocking at carrier level is a massive victory for the digital marketing, and more particularly, mobile marketing industry. However, it's not a time for vitriol but rather publishers, networks, agencies and advertisers need to reflect. Why would a mobile carrier see a potential major customer experience advantage in barring mobile ads?

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      Mentions: Google Facebook Shine
    17. Video ads becoming more prevalent on Facebook

      Video ads becoming more prevalent on Facebook

      increase font size Video ads becoming more prevalent on Facebook Video ads will become more important to the company as it relies less on ads in users' feeds. Associated Press Read Article NEW YORK — Whether it’s a video clip of your friend’s dog or a live stream of the presidential debates, you are likely watching more videos on Facebook than ever. And that means you’re also more likely to see video ads.

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    18. Facebook pushes ahead with video ambitions

      Facebook pushes ahead with video ambitions

      Close Image 1 of 1 FILE - In this May 16, 2012, file photo, the Facebook logo is displayed on an iPad in Philadelphia. Facebook reports financial results FILE - In this May 16, 2012, file photo, the Facebook logo is displayed on an iPad in Philadelphia.

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    19. Digital Element Continues to Innovate Within the Mobile Ad Tech Space

      Blog This The profusion of mobile devices has changed the way companies reach and engage with customers. Marketing tactics now involve delivering content tailored not only to where people are in the customer journey, but also to where they are physically located, and when and how they access their information. Starting today, Digital Element will share its latest mobile advertising technology solutions with attendees at ad:tech New York, Nov. 2-3, 2016.

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    20. 4 Ways Hospitality Marketers Can Use Mobile to Connect with the Weekend Traveler

      4 Ways Hospitality Marketers Can Use Mobile to Connect with the Weekend Traveler

      4 Ways Hospitality Marketers Can Use Mobile to Connect with the Weekend Traveler | By ted Dhanik By ted Dhanik , Co-founder & CEO Mobile advertising's advanced targeting capabilities can be used to engage a lucrative market: the weekend traveler. The weekend getaway is cheaper, easier to plan and requires less time off than a traditional week-long trip.

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    21. Article: How Well Do Web Content Management Systems Support the Customer Experience?

      Article: How Well Do Web Content Management Systems Support the Customer Experience?

      Many IT decision-makers, partners and suppliers have implemented web content management systems for their customers, and according to August 2016 research, there are various challenges that come with managing the customer experience via these systems, like the inability to personalize the purchasing experience.

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    22. Digital Element Continues to Innovate Within the Mobile Ad Tech Space

      Digital Element Continues to Innovate Within the Mobile Ad Tech Space

      Digital Element Continues to Innovate Within the Mobile Ad Tech Space More Companies Realize the Value of IP-Based Mobile Targeting November 02, 2016 09:30 AM Eastern Daylight Time NEW YORK & ATLANTA--( BUSINESS WIRE )--The profusion of mobile devices has changed the way companies reach and engage with customers.

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    23. Instagram Is Letting Brands Test Taggable, Buyable Products in Photos

      Instagram Is Letting Brands Test Taggable, Buyable Products in Photos

      Instagram is moving further into the world of ecommerce by allowing brands to test taggable products in their photos.

      The Facebook-owned app is beginning to test organic posts that let nearly two dozen retail brands tag products for sale in photos that lead directly to a brand's website. The feature, announced today, is launching with partners including Kate Spade, J. Crew, Warby Parker and Macy's.

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