1. Articles in category: Marketing Overall

    49-72 of 17449 « 1 2 3 4 5 6 ... 725 726 727 »
    1. 10 FREE Digital Marketing Certifications that will help you add skills to your career

      10 FREE Digital Marketing Certifications that will help you add skills to your career

      5 & 6) Search Engine Marketing with Google, Bing and Moz a. Search Engine Advertising with Google’s Adwords Certification and Bing Ads Accreditation Exam Have a website but not receiving enough relevant traffic? Want to understand the best way to post your ad on Display, Video and Mobile platforms? You are an eCommerce firm and want to leverage search engines for driving traffic to your product?

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    2. Why Your Business Needs to be Active on Instagram [Infographic]

      Why Your Business Needs to be Active on Instagram [Infographic]

      December 19, 2016 Julie Chomiak

      With over 500 million monthly active users, Instagram has secured its place in the social media world. It's a platform for individuals and brands to post and engage with their audiences, and beyond its inherent aesthetic value, Instagram has proven to be a powerful marketing resource for businesses.

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      Mentions: Instagram business
    3. Why brands should care about brand safety in mobile advertising

      Why brands should care about brand safety in mobile advertising

      Why brands should care about brand safety in mobile advertising Why brands should care about brand safety in mobile advertising Tweet Easily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad next to domestic violence story; car ad next to emissions scandal story… Let’s admit it we’ve all had an occasional giggle when we spot an ad prominently displayed next to inappropriate content on the web.

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    4. Social Media Advertising Spend in the US

      Social Media Advertising Spend in the US

      Dec. 13, 2016 /PRNewswire/ -- Social media advertising spend in the US stood at US$10.5 billion by end of 2015, accounting for 17.6% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 31.9%. This growth is expected to continue in 2016 with brands expected to spend US$13.4 billion , representing an increase of 27.5% over 2015.

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    5. Three major developments that will shape multi-channel marketing in 2017

      Three major developments that will shape multi-channel marketing in 2017

      Three major developments that will shape multi-channel marketing in 2017 Three major developments that will shape multi-channel marketing in 2017 Tweet With the huge range of different marketing channels available to marketers today, it’s more critical than ever to have a marketing strategy that covers a variety of different channels.

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    6. Can Marketers Meet the Demands of Social Selling?

      Can Marketers Meet the Demands of Social Selling?

      Inquire with a company to talk about their use of social media and you’re directed to the marketing department. But what if you want to talk about social selling?

      You might stump the receptionist with that one. The marketing people are one on floor. Sales are on another. They’re kept separate for a reason - they have different jobs to do and don’t work all that well together.

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    7. 9 Free Resources New Marketers Need to Bookmark

      9 Free Resources New Marketers Need to Bookmark

      December 01, 2016 Justin Kerby

      If you’re new to the marketing world, it can quickly become overwhelming.

      There are thousands of podcasts, blogs, and YouTube channels you can check out, each with its own unique spin. Trying to navigate through the content is a challenge, so we thought we’d highlight some of the best options for those green to the marketing world. Here are 9 of our favorite free resources to bookmark.

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    8. 11 Mobile Marketing Solutions for Small Businesses

      11 Mobile Marketing Solutions for Small Businesses

      11 Mobile Marketing Solutions for Small Businesses By Sara Angeles, 02 am EST MORE Credit: Shutterstock Mobile marketing lets businesses get in front of customers on the devices they use the most: their smartphones and tablets. From text messages to push notifications, mobile check-ins, emails and even social media, mobile marketing can help you boost sales by sending coupons, special discounts, announcements and other promotions to highly targeted customers.

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    9. How Our Brains Process Different Kinds of Content [Infographic]

      How Our Brains Process Different Kinds of Content [Infographic]

      November 21, 2016 Andrew Lovasz

      In your quest, as a marketer, to establish better knowledge of your target market, you’ve no doubt studied your consumers’ interests, demographics, and online habits. But do you ever think about how their brains work?

      It turns out that neuroscience can come in very handy when putting together a marketing campaign - the next time you’re choosing whether your marketing campaign is better served by a collection of blogs posts, an infographic, or an online quiz, look no further than the human brain for your answer.

      Our brains process different types of content in ...

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    10. 16 of the Best Podcasts for Marketers, Social Media Pros, & Growth Hackers

      16 of the Best Podcasts for Marketers, Social Media Pros, & Growth Hackers

      November 18, 2016 Jay Shemenski

      Predictions almost never work out like you think they will - otherwise we’d all be millionaires. As things have changed since I originally wrote this post at the beginning of the year, I recently revisited it to accurately reflect what I’m currently listening to in order to stay on top of the latest and greatest in marketing, social media, and growth hacking.

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    11. The Case for B2B Marketing on LinkedIn [Infographic]

      The Case for B2B Marketing on LinkedIn [Infographic]

      November 17, 2016 Andrew Hutchinson

      If you’re a B2B brand looking to utilize social media marketing, no doubt you’ve been told that LinkedIn is the best platform to reach your target market.

      The logic behind this is sound – LinkedIn is the professional social media network; It’s where business leaders are more engaged; It’s less personal and more career-focused.

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      Mentions: business
    12. 4 Tips to Help Develop Your 2017 Social Media Marketing Strategy

      4 Tips to Help Develop Your 2017 Social Media Marketing Strategy

      November 17, 2016 Brad Friedman

      What’s up with your 2017 social media marketing strategy? It’s mid-November, and you’re probably in the midst of defining and refining your holiday marketing strategy. But what happens when we move into the new year?

      To ensure success in 2017, you may want to start thinking about your social media marketing strategy for the next 12 months now. Don’t assume that your current efforts will continue to work. Don’t approach social media without a strategy.

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    13. Pinterest Selects Neustar As Marketing Partner To Increase Ad Effectiveness

      November 09, 2016 at 07:01 AM EST Pinterest Selects Neustar As Marketing Partner To Increase Ad Effectiveness Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services, today announced a CRM data onboarding partnership with Pinterest. As a certified “audiences partner” within Pinterest’s Marketing Partners program, Neustar will help brands deliver more relevant advertising messages to Pinners.

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      Mentions: Facebook Neustar NSR
    14. Pinterest Is Adding 15 Ad-Tech Companies to Beef Up Its Data and Measurement Game

      Pinterest Is Adding 15 Ad-Tech Companies to Beef Up Its Data and Measurement Game

      Pinterest has long claimed it moves the needle for brands in terms of sales and conversions, and now the company is inviting more ad-tech partners to its platform to prove it.

      Today, the visual-sharing site is revamping its 16-month-old advertising program that gives tech companies access to its API to include 15 new players. Formerly known as Marketing Developer Partners, the name of Pinterest's new program has been shortened to Marketing Partners.

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    49-72 of 17449 « 1 2 3 4 5 6 ... 725 726 727 »
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