1. Articles in category: Marketing Overall

    49-72 of 17499 « 1 2 3 4 5 6 ... 728 729 730 »
    1. 5 Things to Consider When Identifying Talent for Your Influencer Marketing Campaign

      5 Things to Consider When Identifying Talent for Your Influencer Marketing Campaign

      When it comes to developing and executing a successful influencer marketing campaign, identifying the best possible talent is of utmost importance. Not all influencers are created equal, and it's important to look beyond the number of followers. Here are five things to keep in mind when selecting talent for an influencer marketing campaign: Avoid big...

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    2. How Even Basic Human Connections Can Increase Brand Affinity

      How Even Basic Human Connections Can Increase Brand Affinity

      Keith Grossman, global chief revenue officer at Bloomberg Media, has picked up on an almost Dickensian underpinning of the transformation sweeping the brand-marketing ecosystem--for brands it's either the scariest time in marketing, or the most exciting. "If you look at it from the command to control era where you are a monolithic brand just pushing...

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    3. Why Employees Are the Best Link Between Brands and Customers

      Why Employees Are the Best Link Between Brands and Customers

      One of the most effective marketing tools brands have at their disposal as the trust economy unfolds is their workforce. Peter M?hlmann, founder and CEO, Trustpilot, a global online review platform, says that since brands are constantly being talked about by consumers, they need to participate in that dialogue in order to be a trusted....

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      Mentions: adweek
    4. 10 Awesome Ways To Supercharge Your Brand With Influencer Marketing

      10 Awesome Ways To Supercharge Your Brand With Influencer Marketing

      July 17, 2017 Marie Dollé

      Influencer Programs are big right now, and for good reason – they work. But before you take the plunge, you need to know which influencer approaches are available. Or your plunge may be a cold shock to the system!

      When influencer marketing started to gain momentum, bloggers and YouTubers were often treated like journalists. Brands sent them press releases, gifts, and samples to win their support.

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      Mentions: Chanel Tribe Gucci
    5. 9 Tips for Starting Your Business in College

      9 Tips for Starting Your Business in College

      9 Tips for Starting Your Business in College When your dorm is your office, budgeting your time is your best business asset. Image credit: Caiaimage | Tom Merton | Getty Images College Student, Entrepreneur and Philanthropist many entrepreneurs know, dedicating time and energy to a business venture is a job all its own. It takes willpower to start a business at any age, but starting your first enterprise while still in school is especially challenging.

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    6. 5 Strategies for Women Entrepreneurs to Save for Retirement

      5 Strategies for Women Entrepreneurs to Save for Retirement

      5 Strategies for Women Entrepreneurs to Save for Retirement In general, women live longer than men, so a robust retirement savings plan is even more critical By Marilee Falco | Jul 22, 2017 Shares

      Saving for retirement can be challenging for anyone, but especially for business owners who invest much of their own savings and earnings into their companies. Although to many entrepreneurs funding a business and saving for retirement may seem like mutually exclusive propositions, they should not be.

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    7. 4 Ways Brands Are Using Creativity to Drive Sales Online

      4 Ways Brands Are Using Creativity to Drive Sales Online

      The core function of any business is to make money as it provides solutions to existing problems. And for a business to make money, its sales department must be on its toes at all times. With the rise of the internet and fast technology advancement, digital advertising has proven more effective in driving sales than...

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    8. Business focus: Banks face off against start-ups in the battle for interns

      Business focus: Banks face off against start-ups in the battle for interns

      Thursday 13 July 2017 08:06 BST Click to followThe Evening Standard Silicon roundabout by Old Street hosts a cluster of start-ups More than 400 students from across Europe will stream out of Goldman Sachs’ light-streamed offices in Fleet Street on Wednesday at the end of another day on a 10-week summer internship programme.

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    9. How to Use Video in All of Your Business [Infographic]

      How to Use Video in All of Your Business [Infographic]

      Video is becoming the most important medium for companies to master in order to stand out in 2017. For most of the last 15 years, value adding blogs with a couple of eye catching images were enough content to develop trust and build a following. While written words are still important, the expectation among internet users is changing.

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      Mentions: business
    10. MAPS.ME to Launch World’s Easiest to Use Local Advertising System

      MAPS.ME to Launch World’s Easiest to Use Local Advertising System

      Jul 6 MAPS.ME to Launch World’s Easiest to Use Local Advertising System MAPS.ME has introduced a local advertising platform for small and medium-sized business owners. This will allow attracting clients through advertising on maps. A MAPS.ME advertising campaign can be set up with a few clicks. An advertiser does not need to confirm its business owner rights, create slogans and make banners or explore the marketing terminology.

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      Mentions: business
    11. How to Build a Sustainable Social Marketing Strategy [Infographic]

      How to Build a Sustainable Social Marketing Strategy [Infographic]

      By the time you figure out what works, it doesn’t.

      That’s social media for you – a constantly changing frontier where “best practices” are best because they’re unique and interesting, standing out from the crowd. They challenge the status quo, suggesting a new and better way of engaging with an audience.

      And then a bunch of other people figure out how to do the same thing.

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    12. How to Break into Digital Advertising Without Breaking the Bank

      How to Break into Digital Advertising Without Breaking the Bank

      How to Break into Digital Advertising Without Breaking the Bank By Kitty French, Manta Contributor - June 28, 2017 Want to get the most bang for your buck when it comes to digital marketing? Start with these simple and affordable strategies for small business. Internet advertising spending reached a record $60 billion in 2016, according to the Interactive Advertising Bureau ’s annual report. That’s a lot of hard-earned money going towards online marketing.

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    13. Mobile defies slower pace of ad growth

      Mobile defies slower pace of ad growth

      Mobile defies slower pace of ad growth Author June 20, 2017 Dive Brief: The pace of global ad spending will slow in 2017 from last year, when record amounts of money went into the U.S. presidential campaign and Olympics sponsorships, according to forecasts by Zenith and Magna . Mobile advertising is estimated to grab a greater share of marketing dollars this year, while global ad spend will grow only 4.2% to $559 billion, down from 4.8% growth in 2016.

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      Mentions: Publicis Dentsu Magna
    14. It is Facebook’s responsibility to boost jobs, says COO Sheryl Sandberg

      It is Facebook’s responsibility to boost jobs, says COO Sheryl Sandberg

      Facebook to buy virtual reality goggles maker With technology increasingly replacing workers in industries from retail to manufacturing, Facebook Inc. Chief Operating Officer Sheryl Sandberg said the company has a duty to help businesses create new jobs. “Technology is certainly replacing jobs,” she said in an interview with Bloomberg Television. “And technology can also be used to grow jobs.

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    15. 5 Things to Know About In-App Mobile Video Advertising

      5 Things to Know About In-App Mobile Video Advertising

      Print Marketing professionals discussed industry trends at a recent Interactive Advertising Bureau roundtable Marketers already know that video is booming. But at a recent roundtable discussion hosted by the Interactive Advertising Bureau (IAB) in New York, marketers talked about the challenges and opportunities presented specifically by in-app video advertising. Here are five key takeaways from their conversation.

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    49-72 of 17499 « 1 2 3 4 5 6 ... 728 729 730 »
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