1. Articles in category: Marketing Overall

    25-48 of 17499 « 1 2 3 4 5 ... 728 729 730 »
    1. 14 Things You Better Love Before Becoming an Entrepreneur

      14 Things You Better Love Before Becoming an Entrepreneur

      251 shares Imagine somebody asked you to write on a piece of paper the things you love doing. If what came to mind was “partying, hanging out with friends, going to the beach, meeting new people, traveling,” you might ready to go on vacation or spring break. If on the other hand, you wrote “learning, making decisions, listening, risk, selling, working hard and building something from nothing,” you might be ready to be an entrepreneur.

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    2. 8 Digital Stats From Last Week That Marketing Players Need to Know

      8 Digital Stats From Last Week That Marketing Players Need to Know

      There was a ton of newsworthy stats and research revealed in the last several days around digital advertising, social media marketing and other topics. Check out the eight digital marketing stats this week that grabbed our attention. 1. P&G dramatically scales back digital campaigns During Procter & Gamble's fourth-quarter earnings call on July 27, the...

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    3. 6 New Marketing Technology Stats That Grabbed Our Attention

      6 New Marketing Technology Stats That Grabbed Our Attention

      For our monthlong Next Tech series that kicked off on Monday, we scoured the internet and mined various offline sources to find mar-tech statistics that people in the world of brands need to know. Here are six that we found most interesting: Check out our full coverage. 1. Cross-channel world According to a Marketo study...

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    4. Social Marketing and Consumers: 4 Distribution Strategies That Are Still Effective

      Social Marketing and Consumers: 4 Distribution Strategies That Are Still Effective

      While creating high-quality content is essential, it won't do you any good if no one sees it. You have to get it to the right people--your target audience--to attract new customers. When trying to reach new audiences, you have to keep in mind that the internet is growing fast, more and more marketers are creating...

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      Mentions: Reddit business
    5. Feminist Finance: 5 Questions With Melissa Cullens, Ellevest

      Feminist Finance: 5 Questions With Melissa Cullens, Ellevest

      Ellevest is the first investing platform designed for women and their specific financial needs. We sat down with Melissa Cullens, Ellevest’s Chief Design Officer, to learn more about how this 2017 Interbrand Breakthrough Brand is putting its money where its mouth is to create an investment experience specially tailored for 51% of the population.

      What sort of unique challenge are you answering in the marketplace?

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    6. Improved Social Media Metrics Boost the Value of Influencer Marketing to Merchants

      Improved Social Media Metrics Boost the Value of Influencer Marketing to Merchants

      Content. Content marketing. Influencers. Influencer marketing. In today's advertising world, it's all about content and influencers. What began more than one decade ago in the form of high-profile bloggers and then gave way to high-profile social media stars has yielded an increasingly complex yet increasingly sophisticated channel through which merchants can positively affect sales. Perhaps...

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    7. How Trust Will Permanently Reshape the Relationship Between Brands and Consumers

      How Trust Will Permanently Reshape the Relationship Between Brands and Consumers

      Under the overall theme of Technology and Humanity, the second installment of Adweek and Bloomberg Media's quarterly "Marketing in An Interruptive World" breakfast series convened in New York last week. The morning's content examined brands, trust and consumers via a Bloomberg Intelligence briefing on the state of artificial intelligence. The breakfast also included a fireside...

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    8. Why Brands Should Shift Their Focus From Data to Identity

      Why Brands Should Shift Their Focus From Data to Identity

      It might be sunny in July, but winter is finally here. I'm not talking about the Season 7 premiere of HBO's Game of Thrones (although I was one of the 16.1 million total viewers). Winter is here for marketing. Steven Wolfe Pereira Headshot: Alex Fine The data points have been around us for a while....

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    25-48 of 17499 « 1 2 3 4 5 ... 728 729 730 »
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