1. Articles in category: Marketing Overall

    25-48 of 17449 « 1 2 3 4 5 ... 725 726 727 »
    1. Why the Buyer’s Journey is the Hero of Content Strategy

      Why the Buyer’s Journey is the Hero of Content Strategy

      June 13, 2017 Amy Wright

      It’s easy to understand why content marketing has become so popular - I mean, who doesn't love the idea of attracting a target audience organically (ahem, for free) by sharing unique, helpful or thought-provoking nuggets of wisdom? All you need to do is spend a couple hours whipping up a killer blog post, publish it and watch the traffic and leads roll in. Right?

      Unfortunately, it’s not quite that simple.

      Read Full Article
      Mentions: Facebook business
    2. 13 Noteworthy Digital Media and Marketing Stats From This Week

      13 Noteworthy Digital Media and Marketing Stats From This Week

      It's been a busy, busy, busy week in online media and marketing stats, and we've put together 13 figures that were definitely worth sharing: 1. Facebook, the media buyer Kantar Media analyzed the $117.9 million spent on marketing in the U.S. last year by Facebook, Twitter, LinkedIn, Snapchat and Pinterest. Facebook by far outspent its...

      Read Full Article
    3. 3 Ways New Marketing Grads Can Set Themselves Up for Success

      3 Ways New Marketing Grads Can Set Themselves Up for Success

      As the end of the school year wraps, I typically hear snippets of useful and inspirational advice from various commencement speeches. With a long career in marketing, I'm often asked by both marketing students and those already in the profession for advice on career advancement. Looking back, I've realized that my point of view is...

      Read Full Article
    4. 5 Marketing Mistakes You Should Avoid In Your Small Business

      5 Marketing Mistakes You Should Avoid In Your Small Business

      June 07, 2017 Reshu Rathi

      No matter what sector you're in, marketing can make or break your business. That's why brands spend so much time and effort on developing an effective a marketing plan - but if you think the success of your marketing depends only on smart planning and doing the right things, let me tell you it isn’t.

      Read Full Article
    5. 5 Essential Marketing Processes for Your Startup Business

      5 Essential Marketing Processes for Your Startup Business

      5 Essential Marketing Processes for Your Startup Business Jun 6, 2017 Tweet Startup marketing success strategies The past few years have been very interesting for entrepreneurship, suddenly startups are so cool and everyone wants to set one up. The big companies and millionaires suddenly want to fund a startup. The governments are recognising the importance of small and medium enterprises to economies and are creating policies to protect startup businesses.

      Read Full Article
      Mentions: Video SEM business
    6. The Journey of Content Marketing: How to Find Your Way

      The Journey of Content Marketing: How to Find Your Way

      Content marketing is a journey. It’s a bumpy ride with lots of twists, turns and forks in the road. It can be difficult to navigate your way to success, but with a few key steps, you can easily route yourself to an incredible destination. Without a documented strategy, you have no roadmap or compass. You don’t know what success looks like, and you wind up scrambling to accommodate all types of requests for content instead of driving a strategic vision forward. But writing it down isn’t enough.

      Read Full Article
      Mentions: Cleveland Clinic
    7. 5 Key Local Social Media Marketing Tactics [Infographic]

      5 Key Local Social Media Marketing Tactics [Infographic]

      April 28, 2017 Bob Hutchins

      Social marketing makes sense for digital businesses, right? They’re online-based, so of course their marketing would be digital.

      Well, kind of.

      There are many web-based businesses that have had incredible success with traditional print/outdoor/TV/mail marketing efforts, and there are many local brick-and-mortar businesses that have enjoyed explosive growth through digital marketing.

      Read Full Article
      Mentions: business
    8. 10 Visual Marketing Statistics for 2017 [Infographic]

      10 Visual Marketing Statistics for 2017 [Infographic]

      April 24, 2017 Irfan Ahmad

      Visual marketing has become one of the most important aspects of digital advertising - in the age of autoplay videos, eye-catching infographics and attention-grabbing GIFs, large blocks of text just won't attract your clients' attention the way they might have in times past. For this reason, most companies are now  incorporating more visual elements into their marketing strategies.

      Read Full Article
    9. Marketing Tips for Awkward Brands in a Social Media Era

      Marketing Tips for Awkward Brands in a Social Media Era

      Our timelines on social media are flooded with different marketing campaigns on a regular basis. The majority of this content is from brands that fall into a certain category, creating a myth that social media marketing is selective. While certain brands may seem more in tune with trends, the diversity of social media audiences creates...

      Read Full Article
      Mentions: business
    10. Why Your Business Needs to Use Instagram in 2017 [Infographic]

      Why Your Business Needs to Use Instagram in 2017 [Infographic]

      April 10, 2017 Bob Hutchins

      Whether or not you use Instagram for marketing, you need to see this new infographic about how Instagram compares to other social platforms when it comes to marketing. If you use Instagram for business, you’ll likely learn something that can help you earn even better results. And if you don’t use Instagram? Well, maybe this will be the post that pushes you to try something new.

      Read Full Article
      Mentions: Instagram business
    11. How to Create a Robust Social Media Marketing Plan in 2017

      How to Create a Robust Social Media Marketing Plan in 2017

      February 10, 2017 Mitt Ray

      A recent survey by Harvard Business Review found that only 12% of companies who are utilizing social media felt that they were using it effectively. One of the reasons why companies don’t make the most of social media is because they don’t have a proper social media marketing plan laid out from the beginning.

      It's imperative that you create a robust social media marketing plan if you want to see strong, measurable results.

      Read Full Article
    25-48 of 17449 « 1 2 3 4 5 ... 725 726 727 »
  1. Categories

    1. World View:

      Asia, EMEA, North America, Rest of World
    2. Marketing Topics:

      Advertising / Branding, Email Marketing, Events, Marketing Overall, Mobile Marketing, New Marketing Tools, Public Relations, Social Media
    3. Venture Capital:

      Additional Funding, Incubator, Initial Funding, Private Equity, Venture Activities
    4. Investor Relations:

      Crisis Communications, Investor Relations
  2. Popular Articles

  3. People in the News

    1. (3 articles) Technology
    2. (2 articles) Sheryl Sandberg
    3. (1 articles) Anna Bager
    4. (1 articles) Mari Smith
    5. (1 articles) Neiman Marcus
    6. (1 articles) Carolyn Everson
    7. (1 articles) Mark Zuckerberg
    8. (1 articles) Anne Frisbie
  4. Organizations in the News

    1. (14 articles) Facebook
    2. (7 articles) Google
    3. (4 articles) Twitter
    4. (3 articles) Interactive Advertising Bureau
    5. (3 articles) Instagram
    6. (3 articles) Digital
    7. (2 articles) IAB
    8. (2 articles) Cannes Lions
    9. (1 articles) Cleveland Clinic
    10. (1 articles) Kantar Media
    11. (1 articles) Video
    12. (1 articles) FBI
  5. Advertising and PR Agencies in the News

    1. (1 articles) Publicis
    2. (1 articles) JWT
    3. (1 articles) Dentsu
  6. Marketings in the News

    1. (17 articles) business