1. Articles in category: Marketing Overall

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    1. How to Profit From Mobile Marketing For Your Business

      How to Profit From Mobile Marketing For Your Business

      Home / Mobile / Apps / How to Profit From Mobile Marketing For Your Business How to Profit From Mobile Marketing For Your Business Sougat June 21, 2017 Apps Leave a comment 0 Views Mobile marketing is a huge potential source of traffic, customers, and profit for your business, but as yet fairly untapped. Yet, over the next three years, it is predicted that more than half current internet users will be accessing the web via mobiles and other handheld devices.

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    2. Back to Basics: Content Marketing Alphabet [Infographic]

      Back to Basics: Content Marketing Alphabet [Infographic]

      June 21, 2017 Irfan Ahmad

      It's not hard to get lost amidst the ever-expanding sea of content online. Back in 2015, there was reportedly 2 million new pieces of content uploaded every day, so you can only imagine how big that number is now. So, how does one “swim out” of the water and get their content to stand out?

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    3. Mobile defies slower pace of ad growth

      Mobile defies slower pace of ad growth

      Mobile defies slower pace of ad growth Author June 20, 2017 Dive Brief: The pace of global ad spending will slow in 2017 from last year, when record amounts of money went into the U.S. presidential campaign and Olympics sponsorships, according to forecasts by Zenith and Magna . Mobile advertising is estimated to grab a greater share of marketing dollars this year, while global ad spend will grow only 4.2% to $559 billion, down from 4.8% growth in 2016.

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      Mentions: Publicis Dentsu Magna
    4. It is Facebook’s responsibility to boost jobs, says COO Sheryl Sandberg

      It is Facebook’s responsibility to boost jobs, says COO Sheryl Sandberg

      Facebook to buy virtual reality goggles maker With technology increasingly replacing workers in industries from retail to manufacturing, Facebook Inc. Chief Operating Officer Sheryl Sandberg said the company has a duty to help businesses create new jobs. “Technology is certainly replacing jobs,” she said in an interview with Bloomberg Television. “And technology can also be used to grow jobs.

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    5. Mobile Advertising Market Market 2022: Business Development Analysis

      Press release from: Research N Reports “Global Mobile Advertising Market Size, Status and Forecast 2022” Purchase This Report by calling ResearchnReports.com at +1-888-631-6977.The study report examines the global Mobile Advertising market in all its aspects. It reviews all key trends in the market, examines the determinant drivers and restraints acting on the market, and explains the competitive rivalry in the Mobile Advertising market in depth.

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      Mentions: business
    6. Facebook Unveils New Tools For Marketers To Create And Test Mobile Ads

      Facebook Unveils New Tools For Marketers To Create And Test Mobile Ads

      In 2016, Facebook took in about $27 billion in ad revenue , second in the world only to Google’s monstrous $79 billion, and more than double the globe’s third-biggest advertising earner Comcast. So it’s understandable why the social network is an influential presence at the 2017 Cannes Lions Festival of Creativity.

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    7. 5 Things to Know About In-App Mobile Video Advertising

      5 Things to Know About In-App Mobile Video Advertising

      Print Marketing professionals discussed industry trends at a recent Interactive Advertising Bureau roundtable Marketers already know that video is booming. But at a recent roundtable discussion hosted by the Interactive Advertising Bureau (IAB) in New York, marketers talked about the challenges and opportunities presented specifically by in-app video advertising. Here are five key takeaways from their conversation.

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    8. Here Are the 9 Most Intriguing Digital Marketing Stats From This Week

      Here Are the 9 Most Intriguing Digital Marketing Stats From This Week

      The last few days have produced a great number of interesting online marketing stats. These are the nine that grabbed our attention: 1. Big audio digital Spotify now has 140 million monthly active users, up from 100 million a year ago. "The acceleration of audience growth is allowing us to continue to grow the ads...

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    9. From Zero to Hero: How to Become a Content Marketing Machine

      From Zero to Hero: How to Become a Content Marketing Machine

      In this session, you learn how to increase your sales pipeline by creating a powerful inbound marketing strategy. TeraRecon's marketing team started with blank slate in late 2015 and built a content driven, digital marketing organization based on personas, life-cycle stages and educational content to increase the sales pipeline by nearly 20% in just one year. Use the lessons learned by TeraRecon's team to help you reach your marketing and sales goals quickly and more efficiently.

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    10. Tribal marketing and Social Media - Don’t just engage, inspire your audience

      Tribal marketing and Social Media - Don’t just engage, inspire your audience

      Thousands of years ago, our ancestors formed tribes based on common interests or socioeconomic status. The world has evolved significantly over the centuries, but the one thing that transcended through time is our deeply ingrained desire to relate to others in a meaningful way in our daily tribes. However, in the new world of tribalism, our loyalty is no longer restricted to one’s own tribe, but we freely move between many based on our shared passions.

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    11. Facebook Is Giving Advertisers More Control Over Where Their Ads Appear

      Facebook Is Giving Advertisers More Control Over Where Their Ads Appear

      Brands advertising on Facebook will soon have more control over where their ads appear. The social network is rolling out several tools aimed at providing more transparency before campaigns go live. The latest additions, announced today, will provide advertisers with a list of publishers up front to show where ads might appear via Instant Articles,...

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      Mentions: Facebook
    12. 1 in 5 Smartphone Owners Worldwide Use Their Device Every 5 Minutes & Nearly Half of All Users Are Motivated to React to Ads after Seeing Them on Mobile

      By: IAB via Business Wire News Releases 00 AM EDT 1 in 5 Smartphone Owners Worldwide Use Their Device Every 5 Minutes & Nearly Half of All Users Are Motivated to React to Ads after Seeing Them on Mobile Nearly two-thirds (63%) of smartphone users worldwide use their device every 30 minutes or more, and over a fifth (22%) tap into their phones every 5 minutes, according to the Interactive Advertising Bureau (IAB)’s “Always On – A Global Perspective of Mobile Consumer Experience,” an in-depth survey of smartphone users compiled from 18 countries around the world. Respondents came from North America ...

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    13. Why the Buyer’s Journey is the Hero of Content Strategy

      Why the Buyer’s Journey is the Hero of Content Strategy

      June 13, 2017 Amy Wright

      It’s easy to understand why content marketing has become so popular - I mean, who doesn't love the idea of attracting a target audience organically (ahem, for free) by sharing unique, helpful or thought-provoking nuggets of wisdom? All you need to do is spend a couple hours whipping up a killer blog post, publish it and watch the traffic and leads roll in. Right?

      Unfortunately, it’s not quite that simple.

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      Mentions: Facebook business
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