1. Articles in category: Additional Funding

    1-24 of 983 1 2 3 4 ... 39 40 41 »
    1. 6 Newly Funded Tech Startups That Aim to Alter Digital Marketing

      6 Newly Funded Tech Startups That Aim to Alter Digital Marketing

      Whether investor cash can continue to be poured into marketing and advertising technology startups at the break-neck speed we've seen in recent years remains to be scene. What's clear is that up-and-coming companies are still attracting investments because the future of business is digital, and--as artificial intelligence and mixed-reality tech grows--we're really just getting started....

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    2. How Trust Will Permanently Reshape the Relationship Between Brands and Consumers

      How Trust Will Permanently Reshape the Relationship Between Brands and Consumers

      Under the overall theme of Technology and Humanity, the second installment of Adweek and Bloomberg Media's quarterly "Marketing in An Interruptive World" breakfast series convened in New York last week. The morning's content examined brands, trust and consumers via a Bloomberg Intelligence briefing on the state of artificial intelligence. The breakfast also included a fireside...

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    3. How to Use the Top Social Media Channels' Targeting Features to Reach Your Audience

      “If you build it they will come” might work for baseball movies, but it doesn’t cut it when it comes to a social media strategy. Even if you have the best, most creative content and you post it consistently, it’s unlikely that you’ll see great results from simply posting organically.

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    4. SafetyCulture founder Luke Anear says startups should focus on products, not pitch decks when seeking funds

      SafetyCulture founder Luke Anear says startups should focus on products, not pitch decks when seeking funds

      twitter BI Australia’s Tech 100 is a comprehensive list of the coolest people in Australian tech. It highlights achievements in the sector over the past 12 months. Proudly sponsored by Braintree , which has been powering payments and helping thousands of next gen businesses like Uber, Airbnb, and Github grow from their first dollar. Luke Anear, founder and CEO of Safety Culture.

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    5. How Tasty's Addictive Cooking Videos Helped BuzzFeed Build a Food Empire

      How Tasty's Addictive Cooking Videos Helped BuzzFeed Build a Food Empire

      Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll later whip into an ersatz "fried rice" dish made with cauliflower. As I watch, I'm offered a hot chocolate chip cookie topped with sea salt straight out of the oven.

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    6. 9 Eye-Opening Digital Marketing Stats From This Week

      9 Eye-Opening Digital Marketing Stats From This Week

      It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention.

      1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, got social media star Casey Neistat to create a nine-minute video about his experience in first class on the airline, as he recently flew from Dubai to New York City.

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    7. Ask SMT: Is video now a "must-have" component in your social media marketing campaigns?

      Ask SMT: Is video now a "must-have" component in your social media marketing campaigns?

      Here at Social Media Today we are committed to bringing our readers fresh ideas from the greatest minds in Social Media. The Ask SMT series brings our influencers together to explores questions that are on the minds of our readers.

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    8. Marketing Automation and Creativity: How to Have Your Cake and Eat it Too

      Marketing Automation and Creativity: How to Have Your Cake and Eat it Too

      As marketing automation and data-driven marketing become increasingly important, some marketers feel that creativity is being sacrificed. This post looks at how brands can achieve the perfect blend of both, and why they need to inform one another if you want to achieve real marketing success.

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    9. From California to New York, Fintech Finds Loans for Almost Anyone

      From California to New York, Fintech Finds Loans for Almost Anyone

      From small business loan makers to algorithm-based lenders, the fintech arena is producing alternative lending options for practically every type of consumer and small ventures. Since small business and consumer lenders OnDeck and Lending Club opened up the flood gates with initial public offerings in late 2014, the world of online and tech-based lending has […]

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    10. 40 Companies You Should Follow on Twitter

      40 Companies You Should Follow on Twitter

      Brands are always to inspire their consumers and prospective customers and the newest channel for them to be able to accomplish this is through social media. Today, let's take a look at some of the funniest and most inspiring brands you need to follow on Twitter (in case you still aren't!)

      You didn’t know pizza could be funny? Well thanks to DiGiorno’s Twitter presence, we now know that it definitely can be. Pizza lovers especially will love the brand’s enthusiasm for its product.

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    11. How Twitter Can Help Drive Christmas Sales [Infographic]

      How Twitter Can Help Drive Christmas Sales [Infographic]

      Christmas is now only nine weeks away, it’s definitely time to start locking in your Christmas marketing plan. To help with this, and to highlight the role Twitter can play in your Christmas social marketing mix, the platform’s UK blog has released a new infographic which outlines the opportunities on Twitter for marketers ahead of the holiday season.

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    12. Branding Your Social Media Presence with Color: It Starts with Your Logo [Infographic]

      Branding Your Social Media Presence with Color: It Starts with Your Logo [Infographic]

      Is your brand dark and moody, or light and airy? Is there a specific color you could try to feature in your posts? These questions are important to ask, as color can express alot about your business and plays an important part in branding. Here's how some of the world's biggest brands use color in their branding.

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      Mentions: Twitter
    13. 12 Social-Savvy Showrunners Worth Following on Twitter and Instagram This Fall

      12 Social-Savvy Showrunners Worth Following on Twitter and Instagram This Fall

      As the new TV season kicks off this week and the broadcast premieres begin en masse, the networks are pulling out all the stops to lure audiences. For many shows, that means trying to establish a significant presence on social media. And while the series' stars will be tweeting up a storm, the best show-related accounts to follow on Twitter and Instagram are often those of the showrunners themselves—they have the best behind-the-scenes access, and, as they've proven on the series they oversee, they are exceptionally skilled at keeping audiences engaged.

      As the livetweeting commences, here are the ...

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      Mentions: Twitter Instagram
    14. Here Are the Year's Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac

      Here Are the Year's Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac

      Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only takes you to the next step.

      True firsts can move sectors, categories, companies and people beyond the tactical and into the realm of transformation.

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      Mentions: Technology
    15. Facebook Announces 100% In-View Ad Option, New Ad Metrics Verification

      Facebook Announces 100% In-View Ad Option, New Ad Metrics Verification

      Facebook has come under fire of late over the way they charge for their ads, in particular video ads, and how transparent and effective their measurements are. To address this, Facebook has introduced two new options to assure advertisers that their content is being seen by real people.

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    16. Are Instant Messaging Apps the Future of the (Mobile) Internet?

      Are Instant Messaging Apps the Future of the (Mobile) Internet?

      With millions of users in play and billions of dollars at stake, there seems to be a bit of a space race shaping up among many of the world’s leading tech companies to see who can create the dominant all-in-one IM app. Some IM evangelists have gone as far as saying instant messaging platforms represent the future of a mobile-dominant Internet.

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      Mentions: Apple Google Facebook
    17. Social Advocacy and Politics: Getting Your News “From Social Media”

      Social Advocacy and Politics: Getting Your News “From Social Media”

      reporting on Pew Research Center's recent poll about how people get their news in the modern era raises some very interesting questions about what it means to “get your news from social media”. What strikes the reader immediately is that there are two headlines for two seemingly contradictory conclusions drawn from the study: HEADLINE 1: People Don't See Social Media as an 'Important' News Source HEADLINE 2: Facebook and Twitter Are Where People Are Getting Their News That these posts draw seemingly different conclusions from the same report indicates the need to deconstruct the research and reporting on ...

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    1-24 of 983 1 2 3 4 ... 39 40 41 »
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