1. Articles in category: North America

    73-96 of 20999 « 1 2 3 4 5 6 7 ... 873 874 875 »
    1. How to Nail Customer Service on Twitter (Plus 8 Brands Who Have)

      How to Nail Customer Service on Twitter (Plus 8 Brands Who Have)

      July 05, 2017 Jessica Swanda

      Last year, I attended Hootsuite’s Connect conference, a virtual event focused on how to master social media for business. One of my favorite sessions was about social customer service on Twitter, facilitated by one of Twitter’s very own, Rob Hamilton. Since this conference, Rob has gone on to work for Amazon and, no doubt, uses the insights he shared at the conference there too.

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    2. How to Build a Sustainable Social Marketing Strategy [Infographic]

      How to Build a Sustainable Social Marketing Strategy [Infographic]

      By the time you figure out what works, it doesn’t.

      That’s social media for you – a constantly changing frontier where “best practices” are best because they’re unique and interesting, standing out from the crowd. They challenge the status quo, suggesting a new and better way of engaging with an audience.

      And then a bunch of other people figure out how to do the same thing.

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    3. 7 Secrets to Creating Great LinkedIn Showcase Pages

      7 Secrets to Creating Great LinkedIn Showcase Pages

      LinkedIn designed Showcase Pages as a way for brands with multiple products and services to create pages dedicated to those diverse offerings. But Showcase Pages are much more functional than that - they can be used to target any customer or client segment,

      But there are some rules and some limitations you need to be aware of. For example, you can only create Showcase Page names that aren’t taken.

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    4. How to Break into Digital Advertising Without Breaking the Bank

      How to Break into Digital Advertising Without Breaking the Bank

      How to Break into Digital Advertising Without Breaking the Bank By Kitty French, Manta Contributor - June 28, 2017 Want to get the most bang for your buck when it comes to digital marketing? Start with these simple and affordable strategies for small business. Internet advertising spending reached a record $60 billion in 2016, according to the Interactive Advertising Bureau ’s annual report. That’s a lot of hard-earned money going towards online marketing.

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    5. Men Appear in Ads 4 Times More Than Women, According to Research Revealed at Cannes

      Men Appear in Ads 4 Times More Than Women, According to Research Revealed at Cannes

      CANNES, France--Advertising, just like television and film, doesn't represent as many women as men on screen. Men appear in ads four times more than women and have seven times more speaking roles, according to new research from J. Walter Thompson and the Geena Davis Institute on Gender in Media that was revealed during a panel...

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      Mentions: adweek JWT CCO
    6. Understanding Facebook’s News Feed Algorithm is the Key to More Brand Attention and Sales

      Understanding Facebook’s News Feed Algorithm is the Key to More Brand Attention and Sales

      June 21, 2017 Andrew Lovasz

      On its surface, Facebook’s News Feed algorithm appears as a helpful tool that delivers only the information most likely to appeal to its users’ unique likes and personality. It’s the ultimate customer-centric device.

      “Our goal is to build the perfect personalized newspaper for every person in the world,” Facebook CEO Mark Zuckerberg explained in a public Q&A in 2014. “We’re trying to personalize it and show you the stuff that’s going to be most interesting to you.”

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    7. It is Facebook’s responsibility to boost jobs, says COO Sheryl Sandberg

      It is Facebook’s responsibility to boost jobs, says COO Sheryl Sandberg

      Facebook to buy virtual reality goggles maker With technology increasingly replacing workers in industries from retail to manufacturing, Facebook Inc. Chief Operating Officer Sheryl Sandberg said the company has a duty to help businesses create new jobs. “Technology is certainly replacing jobs,” she said in an interview with Bloomberg Television. “And technology can also be used to grow jobs.

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    8. 5 Things to Know About In-App Mobile Video Advertising

      5 Things to Know About In-App Mobile Video Advertising

      Print Marketing professionals discussed industry trends at a recent Interactive Advertising Bureau roundtable Marketers already know that video is booming. But at a recent roundtable discussion hosted by the Interactive Advertising Bureau (IAB) in New York, marketers talked about the challenges and opportunities presented specifically by in-app video advertising. Here are five key takeaways from their conversation.

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    9. Digital Advertising Has a Rich Frontier: ‘The Rest of the Internet’

      Digital Advertising Has a Rich Frontier: ‘The Rest of the Internet’

      In the U.S., people currently spend 70 percent of their time online browsing the open web, outside of social media and search platforms. But marketers currently spend more than 75 percent of their digital media budgets on social media and search, with analysts reading that figure at 100 percent for 2017 (Brian Wieser, Pivotal Research;...

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    10. Tribal marketing and Social Media - Don’t just engage, inspire your audience

      Tribal marketing and Social Media - Don’t just engage, inspire your audience

      Thousands of years ago, our ancestors formed tribes based on common interests or socioeconomic status. The world has evolved significantly over the centuries, but the one thing that transcended through time is our deeply ingrained desire to relate to others in a meaningful way in our daily tribes. However, in the new world of tribalism, our loyalty is no longer restricted to one’s own tribe, but we freely move between many based on our shared passions.

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