1. Articles in category: North America

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    1. 5 Things to Consider When Identifying Talent for Your Influencer Marketing Campaign

      5 Things to Consider When Identifying Talent for Your Influencer Marketing Campaign

      When it comes to developing and executing a successful influencer marketing campaign, identifying the best possible talent is of utmost importance. Not all influencers are created equal, and it's important to look beyond the number of followers. Here are five things to keep in mind when selecting talent for an influencer marketing campaign: Avoid big...

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    2. How Even Basic Human Connections Can Increase Brand Affinity

      How Even Basic Human Connections Can Increase Brand Affinity

      Keith Grossman, global chief revenue officer at Bloomberg Media, has picked up on an almost Dickensian underpinning of the transformation sweeping the brand-marketing ecosystem--for brands it's either the scariest time in marketing, or the most exciting. "If you look at it from the command to control era where you are a monolithic brand just pushing...

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    3. Why Employees Are the Best Link Between Brands and Customers

      Why Employees Are the Best Link Between Brands and Customers

      One of the most effective marketing tools brands have at their disposal as the trust economy unfolds is their workforce. Peter M?hlmann, founder and CEO, Trustpilot, a global online review platform, says that since brands are constantly being talked about by consumers, they need to participate in that dialogue in order to be a trusted....

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      Mentions: adweek
    4. 10 Awesome Ways To Supercharge Your Brand With Influencer Marketing

      10 Awesome Ways To Supercharge Your Brand With Influencer Marketing

      July 17, 2017 Marie Dollé

      Influencer Programs are big right now, and for good reason – they work. But before you take the plunge, you need to know which influencer approaches are available. Or your plunge may be a cold shock to the system!

      When influencer marketing started to gain momentum, bloggers and YouTubers were often treated like journalists. Brands sent them press releases, gifts, and samples to win their support.

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      Mentions: Chanel Tribe Gucci
    5. 9 Tips for Starting Your Business in College

      9 Tips for Starting Your Business in College

      9 Tips for Starting Your Business in College When your dorm is your office, budgeting your time is your best business asset. Image credit: Caiaimage | Tom Merton | Getty Images College Student, Entrepreneur and Philanthropist many entrepreneurs know, dedicating time and energy to a business venture is a job all its own. It takes willpower to start a business at any age, but starting your first enterprise while still in school is especially challenging.

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    6. 4 Ways Brands Are Using Creativity to Drive Sales Online

      4 Ways Brands Are Using Creativity to Drive Sales Online

      The core function of any business is to make money as it provides solutions to existing problems. And for a business to make money, its sales department must be on its toes at all times. With the rise of the internet and fast technology advancement, digital advertising has proven more effective in driving sales than...

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    7. Instagram is a Coffee Shops Best Friend

      Instagram is a Coffee Shops Best Friend

      According to Pew Research, in 2016, 86% of adults aged 18 to 29 used at least one social media site. That same report found that 80% of 30 to 49-year-olds used at least one social media site. Like it or not, social media is here to stay. Millenials love to share their thoughts, feelings, and activities whether or not people want to hear it. Though millennials love sharing, the next generation, those who are now ages 13 to 17 love to share even more that past generations.

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    8. 7 Interesting Digital Marketing Stats That Got Our Attention Last Week

      7 Interesting Digital Marketing Stats That Got Our Attention Last Week

      After the Fourth of July, the world of digital marketing slowly warmed up last week. Here are seven stats that caught our eye. 1. Prime research sites Amazon Prime Day, which lasts 30 hours, starts tonight. And according to a new survey from Bazaarvoice, Walmart (46 percent) and Target (40 percent) are the top two...

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    9. 3 Reasons Why You Should be Using Twitter Video (from Twitter)

      3 Reasons Why You Should be Using Twitter Video (from Twitter)

      You’re no doubt aware that video is, in general, currently the most effective way to reach users via social, with video posts producing better engagement than static content on Facebook, Instagram and… well pretty much every platform.

      That’s not definitive, of course, every brand and audience has its unique quirks, you don’t necessarily have to invest in video to maximize your social media marketing performance.

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    10. Your Social Media Marketing Is Only as Good as Your Content

      Your Social Media Marketing Is Only as Good as Your Content

      It's super easy to get caught up in the fanfare of social media and lose sight of what really matters. While pay-per-click ads, profile designs and strategies for amassing thousands of followers are certainly relevant, they aren't everything. At the end of the day, your ability to profit from social media will only go as...

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    11. 4 Key Ways to Connect with Influencers and Maximize Your Influencer Marketing Efforts

      4 Key Ways to Connect with Influencers and Maximize Your Influencer Marketing Efforts

      July 05, 2017 Shane Barker

      If you’ve ever tried to execute an influencer marketing campaign, you know that the hardest part is often connecting with the right influencers in the first place.

      Since your relationship with the influencers can impact the authenticity and effectiveness of your campaign, you need to build genuine connections with them. But how can you do it?

      Here are four key tips.

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      Mentions: Samsung Rovio
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