1. Articles in category: North America

    49-72 of 20942 « 1 2 3 4 5 6 ... 871 872 873 »
    1. LinkedIn Etiquette Guide 2017: 20 Do’s & Don’ts [Infographic]

      LinkedIn Etiquette Guide 2017: 20 Do’s & Don’ts [Infographic]

      June 08, 2017 Melonie Dodaro

      Many people are fearful when using social media networks like LinkedIn for business, concerned that they may make a mistake or do something wrong.

      Has your fear of making mistakes on LinkedIn prevented you from taking full advantage of all that the professional social network has to offer?

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    2. 33 Ways to Discover Ideas for Your Content Marketing

      33 Ways to Discover Ideas for Your Content Marketing

      June 08, 2017 Barry Feldman

      You’ll find a ton of blog posts and resources intended to help give you content marketing ideas, and most of them present various angles marketers are using now… how-to’s, lists, comparisons, newsjackers, customer stories, etc.

      I’ve written plenty of content in this vein, including posts (and infographics) to help you generate video marketing ideas, infographics, and lead magnets, such as eBooks.

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    3. 3 Ways New Marketing Grads Can Set Themselves Up for Success

      3 Ways New Marketing Grads Can Set Themselves Up for Success

      As the end of the school year wraps, I typically hear snippets of useful and inspirational advice from various commencement speeches. With a long career in marketing, I'm often asked by both marketing students and those already in the profession for advice on career advancement. Looking back, I've realized that my point of view is...

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    4. 5 Marketing Mistakes You Should Avoid In Your Small Business

      5 Marketing Mistakes You Should Avoid In Your Small Business

      June 07, 2017 Reshu Rathi

      No matter what sector you're in, marketing can make or break your business. That's why brands spend so much time and effort on developing an effective a marketing plan - but if you think the success of your marketing depends only on smart planning and doing the right things, let me tell you it isn’t.

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    5. 5 Essential Marketing Processes for Your Startup Business

      5 Essential Marketing Processes for Your Startup Business

      5 Essential Marketing Processes for Your Startup Business Jun 6, 2017 Tweet Startup marketing success strategies The past few years have been very interesting for entrepreneurship, suddenly startups are so cool and everyone wants to set one up. The big companies and millionaires suddenly want to fund a startup. The governments are recognising the importance of small and medium enterprises to economies and are creating policies to protect startup businesses.

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      Mentions: Video SEM business
    6. 4 Questions You Must Ask to Help Find the Best Social Media Influencer For Your Business

      4 Questions You Must Ask to Help Find the Best Social Media Influencer For Your Business

      June 06, 2017 Andrew Macarthy

      When you’re looking for an influencer to partner with on social media, finding the best fit for your business is essential if you're to get the best bang for your buck.

      The ideal influencer tends to have three key abilities: the ability to grow an audience (often off their own back), the ability to create engaging content, and the ability to distribute it effectively.

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    7. 20-somethings managing millions: How venture capital is changing

      20-somethings managing millions: How venture capital is changing

      SAN JOSE, Calif. — At first glance, Clancey Stahr looks like any other 23-year-old eager to make his mark on Silicon Valley. But this baby-faced Stanford graduate is already managing $55 million of other people’s money. Stahr and his partner, 24-year-old Phil Brady, launched GoAhead Ventures in their senior year at Stanford, and closed their first investment fund last fall.

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    8. Why Marketers Need to Invest in Authentic Long-Form Storytelling

      Why Marketers Need to Invest in Authentic Long-Form Storytelling

      Corporate responsibility is an essential part of good business. Today, all types of brands are looking for new ways to promote their socially-conscious beliefs and practices. Two commendable examples from earlier this year come to mind. In January, when an executive order suddenly clamped down our borders, Lyft donated $1 million to the ACLU, and...

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      Mentions: Pepsi Aclu Airbnb
    9. The Journey of Content Marketing: How to Find Your Way

      The Journey of Content Marketing: How to Find Your Way

      Content marketing is a journey. It’s a bumpy ride with lots of twists, turns and forks in the road. It can be difficult to navigate your way to success, but with a few key steps, you can easily route yourself to an incredible destination. Without a documented strategy, you have no roadmap or compass. You don’t know what success looks like, and you wind up scrambling to accommodate all types of requests for content instead of driving a strategic vision forward. But writing it down isn’t enough.

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      Mentions: Cleveland Clinic
    10. Does Great Advertising Come From Individual Talent, or Is It a Team Sport?

      Does Great Advertising Come From Individual Talent, or Is It a Team Sport?

      Lots of people can have great creative ideas. But almost without exception, it takes a team to bring it credibly to life. So, when you're starting out in your advertising career, put a lot of stock in who you're working with, several veteran creative directors told Adweek in our latest "Advice for Young Creatives" video....

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    11. 5 Key Steps to Creating an Instagram Strategy that Converts

      5 Key Steps to Creating an Instagram Strategy that Converts

      Used well, Instagram can be a powerful channel for you to generate sales, leads, and customers.

      But in order to take full advantage of the platform, you need to devise a content strategy that actually works.

      In this post, we'll look at five key steps you need to follow to build yourself an effective content strategy for Instagram.

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      Mentions: Instagram business
    12. 5 Ways to Turn Around Your Struggling Social Media Marketing Campaigns

      5 Ways to Turn Around Your Struggling Social Media Marketing Campaigns

      May 16, 2017 Aaron Agius

      In the Age of Information, social media is one of the most effective tools for brands to generate attention.

      Research shows that 81% of Millennials check Twitter at least once a day, while 1.28 billion people log onto Facebook daily.

      But unfortunately, there are no trophies just for showing up with social media marketing. Even if you’re putting in hours of work every day to promote your brand, there's no guarantee that you’ll achieve the results you desire.

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    13. Snapchat Is About to Let Brands of All Sizes Buy Self-Service Ads

      Snapchat Is About to Let Brands of All Sizes Buy Self-Service Ads

      Snapchat today is announcing its self-service ad-buying system, which is rolling out with 20 brands, including smaller players like online sneaker seller Goat, social app Mammoth Media, movie ticket app Atom Tickets and gift retailer Hollar. Called Snapchat Ad Manager, it will be widely available in June in the U.S., the U.K., France, Germany, Australia...

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    14. 4 Tips to Keep Your Brand Coherent Across Platforms

      4 Tips to Keep Your Brand Coherent Across Platforms

      May 04, 2017 Kenny Kline

      New social media platforms and options seem to pop up nearly every month, and for each new platform attracting thousands of users, there needs to be a marketing strategy tailor-made to reach these segments. But the trouble is, every platform has different requirements and strategies that work to reach your customers - Instagram's focus is on photos and videos, Twitter limits you to 140 characters.

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    15. New Twitter Research Highlights the Potential of Tweet Monitoring

      New Twitter Research Highlights the Potential of Tweet Monitoring

      May 04, 2017 Andrew Hutchinson

      Twitter data can unlock a range of powerful insights – right now, tweet insights are used to track earthquake activity, to predict crime, to monitor flood damage to better focus relief work. The power of Twitter’s real-time stream is far more significant than most realize. Yes, the platform's great for tweeting about the latest TV show or sharing memes, but there’s also a key, functional value in tweets, a utility which takes it beyond those surface behaviors.

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    16. 3 Important Questions to Ask Before Launching a Business Blog

      3 Important Questions to Ask Before Launching a Business Blog

      If you’re a business owner, there’s little doubt that you've thought about starting a blog. Blogs can help you attract website traffic, convert visitors into leads and build your reputation as an expert in your field. What’s not to like?

      Yet blogging requires a significant investment, and if you don’t have your house in order it can be a magnificent waste of time.

      Get your blog off to a good start by asking yourself these three questions before you write a single word.

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      Mentions: business
    17. 5 Key Local Social Media Marketing Tactics [Infographic]

      5 Key Local Social Media Marketing Tactics [Infographic]

      April 28, 2017 Bob Hutchins

      Social marketing makes sense for digital businesses, right? They’re online-based, so of course their marketing would be digital.

      Well, kind of.

      There are many web-based businesses that have had incredible success with traditional print/outdoor/TV/mail marketing efforts, and there are many local brick-and-mortar businesses that have enjoyed explosive growth through digital marketing.

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      Mentions: business
    18. 5 Ways Businesses Can Stand Out on Instagram

      5 Ways Businesses Can Stand Out on Instagram

      April 28, 2017 Diana Mackie Wertz

      When looking to drive brand awareness or capture new customers on Instagram, it’s important to ensure that your content stands out from the pack in order to grab the attention of your audience. The platform now has more than 700 million users, so there's a lot of competition in user feeds. Focusing on the finer detail could be the key step that stops users as they scroll, as opposed to just passing your by.

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    19. A Modern Guide to Social Media Content Marketing, Part 5: Instagram

      A Modern Guide to Social Media Content Marketing, Part 5: Instagram

      This is the fifth and final installment in a five-part series of articles focusing on best practices to up your content marketing game on the "big four" of social media: Twitter, LinkedIn, Facebook and Instagram. Catch up on the first, second, third and fourth installments. Instagram boasts more than 600 million monthly active users, overtaking...

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    20. Consumers Connecting with Companies and the Power of Brand Affinity [Infographic]

      Consumers Connecting with Companies and the Power of Brand Affinity [Infographic]

      April 27, 2017 Andrew Hutchinson

      Developing an emotional connection with your audience, beyond transactional engagement, is one of the key benefits of maintaining an active social media presence - and the business value of doing so can be significant. Repeat customers are obviously key to maintaining and growing your business, while loyal customers are also far more likely to become brand advocates, helping to amplify your brand.

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      Mentions: business
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