1. Global View on Marketing Landscape

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    1. Summer is off to a great start at ICE Worldwide!

      On June 10th we were honored to receive a 2015 American Web Design Award from Graphic Design USA for our work on Overland Solutions Inc. The competition showcases the power of web design to enrich online content and communications. ICE is so proud to be among the talented awardees to receive this honor in 2015!

      Web design is critical to the success of any good company. A well-designed website makes all the difference between your website’s visitors having a positive online experience or leaving them confused, frustrated, and disappointed. 94% of people cited that a website’s design as the number one factor in deciding the credibility of a business, which is just one of several reasons why you should be focusing many efforts on your company’s website.

      A website is critical to developing an online presence, brand, and face for your company. A well designed website will generate increased customer traffic, as well as extend the amount of time users spend browsing. If you want your website to stand out among the competition, let’s talk about navigation, consistency, and content.

      Navigation

      Good navigation should be easy to find and easy to comprehend, making for swift ...

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    2. Summer is off to a great start at ICE Worldwide!

      On June 10th we were honored to receive a 2015 American Web Design Award from Graphic Design USA for our work on Overland Solutions Inc. The competition showcases the power of web design to enrich online content and communications. ICE is so proud to be among the talented awardees to receive this honor in 2015!

      Web design is critical to the success of any good company. A well-designed website makes all the difference between your website’s visitors having a positive online experience or leaving them confused, frustrated, and disappointed. 94% of people cited that a website’s design as the number one factor in deciding the credibility of a business, which is just one of several reasons why you should be focusing many efforts on your company’s website.

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    3. Why Video Should be a part of your Content Marketing Strategy

      Why Video Should be a part of your Content Marketing Strategy

      A recent study from Marketing Tech Blog says that online video now accounts for 50% of all mobile traffic, which is one big reason this year has been called “The Year of Video Marketing”. Video has been proven to be far more effective at grabbing a viewer’s attention than text alone and also keeps your audience engaged. Video marketing can benefit your business in a number of ways, but most importantly, it keeps your business on track with the latest trends, so you won’t fall behind. 

      Video marketing keeps your strategy diverse, helping you stay up-to-date in the marketing world and attract large numbers of new visitors. Video provides a fresh new way to reach your audience by providing engaging content that if used in email marketing, can increase open rates, increase click-through rates, and reduce unsubscribe rates. 

      Are you convinced yet? If you’re ready to incorporate video into your content marketing strategy here are some ideas to help you get started.

      Add a Video to Your Homepage

      Welcoming a visitor to your site with a video provides them with fresh and appealing content the moment they enter.  Adding a short, entertaining and attention-grabbing video to your ...

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      Mentions: Facebook Twitter
    4. Key Trends in Digital Marketing for 2015

      Key Trends in Digital Marketing for 2015

      Welcome to 2015! We anxiously awaited all of 2015’s digital marketing predictions in Q4 a couple months ago and now we’re in full swing. The marketplace is certainly changing as our world becomes encompassed by the Internet of Things. Who received a Smart Watch over the holidays? Are you tracking your email, steps walked, heart rate, sleep patters, calendar appointments, and phone calls all in that one device? Maybe you received the new iPhone 6+. Have you ditched your laptop in the evenings to log into your social media accounts on your mobile or tablet? As the way we, as consumers or business professionals, search and digest information changes, marketing is racing to keep pace.

       

      Mobile Advertising

      The last few years have been all about responsive design. If you aren’t quite there yet, now is the time. Responsive design pushed aside, there’s even talk of mobile only website design. As I stated above, most of us put our computers to sleep in the evenings and instead, we work, read, and browse the Web on our smartphones or tablets. With people so heavily reliant on mobile, advertisers are only becoming more focused on this method of communication ...

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      Mentions: Facebook Twitter
    5. Season of Giving Back to the Community

      Season of Giving Back to the Community

      ‘Tis the season to end the year on a high note! It is easy to get caught up in the busyness of time and put marketing on hold until the new year. At ICE, we encourage all our clients to give marketing a final push and closeout the year positioned to enter January with a running start.

      For our clients, we are finishing the final pieces for the 2014 editorial calendar, generating the last few campaign leads, engaging prospects with actionable tweets, interacting with new 2015 opportunities via LinkedIn, and making plans to kickoff new campaigns in the first days of the new year. We also take this time to reflect on what worked and didn’t during the last twelve months. There is nothing like a few months of real data to help hone initiatives. 

      With all that focused business activity, we also stop to think about the people in our community who aren’t as fortunate. The holidays can be difficult for a variety of reasons. For those with families struggling to make ends meet it can be stressful and isolating.

      In addition to our passion for technology marketing, our belief that we can make a difference in ...

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    6. 11th Annual Stevie Awards

      11th Annual Stevie Awards

      November is a month to be extra thankful. Today, November 14th, marks the 11th Annual Stevie Awards for Women in Business and ICE Worldwide could not be more thankful to have our founder and managing partner, Jocelyn Philbrook, named a finalist again this year. Last year, Jocelyn was honored to take home a bronze Stevie Award, which was a remarkable way to end a great year. This year Jocelyn was named a finalist for Women Entrepreneur of the Year for Business Services (10 or Fewer Employees).

      Seriously, it’s an honor just be named among such outstanding women. This year, Jocelyn continued to build the ICE Worldwide family through new clients and new additions to the team. As a business owner and a mentor, Jocelyn is committed to creating opportunities for women in technology, including a new continuing education program this year for employees at the local college.

       With ICE, Jocelyn set out to break the mold of male-centric technology companies. The company fosters a unique team approach with an open office environment. There are no cubicles or offices at ICE headquarters—not even for Jocelyn—as a symbol of no boundaries. And the company continues to strike a ...

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    7. How to Use Hashtags to Your Advantage

      How to Use Hashtags to Your Advantage

      The “#” symbol, or hashtag, has grown organically from a Twitter-only search methodology to an essential part of social media. Use the # symbol before a word or phrase, and it instantly becomes a searchable link. Just remember that punctuation, spaces, and special characters are not supported. If spaces concern you, you can even paraphrase a complex thought by capitalizing the first letter of each word to make it easier to read. You can create a new hashtag to represent any topic, as long as it is both simple and relevant. After-all, you want people to be able to find what you’re sharing.

      Hashtags were born on Twitter, but are now supported by most of the larger social media platforms giving them an important role in your social media campaigns. Facebook, Instagram, Vine, Google+, Tumblr, and Pinterest all have various levels of hashtag support. That’s important because the best social media campaigns encompass multiple platforms. Consistency is critical for success, not to mention tractability.   

      So are you using hashtags across all social media channels? According to a survey, 43% of people believe hashtags are useful and 58% use hashtags regularly. Read on to learn more about how you can incorporate ...

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    8. The 80 – 20 Rule: Three Key Reasons to Use Infographics

      The 80 – 20 Rule: Three Key Reasons to Use Infographics

      Would you rather read paragraphs of text or look at a graphic that conveys all the information you need to know? Personally - I’d choose the latter.

      Our eyes are naturally drawn to images, they are more intriguing, attractive and, of course, more fun to share. As a whole, people remember 80% of what they see, 20% of what they read, and only 10% of what they hear. Why not include your content in that 80%? Enter: Infographics.

      Infographics have become one of the best tools for creating shareable content. Every business wants to go viral and, at the same time every business is competing against the tsunami of available online content. How do you make your content stand out? How do you get people to share what you’ve created? One way is by cutting to the chase with an infographic.

      If we look to science, visuals are processed 60,000 times faster in the brain than text. Google searches for the term ‘infographics’ have grown more than 800% in the past several years. For those trying to garner media attention, 73% of journalists say they would rather report on press releases that contain images. Below is an example ...

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    9. 5 Tips to Improve Email Marketing

      5 Tips to Improve Email Marketing

      Email marketing is not dead. There are scores of statistics to support this claim. For example, every time you spend $1 on email marketing the average return is $44.25. Customers also speak for themselves, when polled 90% prefer an email newsletter opposed to social media to receive company updates. If you still aren’t convinced, what if we told you that email conversion rates are three times higher than social media conversions? It’s true. At ICE, we do a lot of email marketing. It is a terrific tool to nurture prospects, educate existing customers on new services, and, of course, secure attendees at events.

      The team here at ICE has decades of experience harnessing marketing tools for demand generation. That said, each day I’m constantly adjusting the way I approach each particular campaign. Yes, I said each particular campaign. At ICE, we don’t use a cookie-cutter template every time an event rolls in. We start from scratch. Rather than switch out content, we customize the approach specifically to the event and client’s needs. Despite the need for unique nuances in each campaign, there are some guiding principles we use to frame the approach.

      Below you ...

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      Mentions: Facebook Twitter
    10. What Does the Hashtag Say?

      What Does the Hashtag Say?

      Our team attended the American Marketing Association's (AMA) Advanced Social Media Conference this fall at the Sheraton Hotel in Boston, MA. We were there to learn what the advanced social media marketing trends are today and what we need to do in the next year to really engage with our audiences. The conference focused on building a long-lasting online community by turning followers into fans, fans into advocates, and advocates into influencers. Here are a few things we learned.


      #News More and more people are using Twitter as their breaking news source. A recent survey found that nearly-half of  all adult Twitter users users use Twitter as their main source of news. This just goes to show it is extremely important to share press releases, white papers, and blogs on Twitter as soon as they are written.


      #Blog Speaking of blogs, people are reading them! Another survey explains that companies blogging only one to two times per month generate 70% more leads than those that don't blog at all. A successful blog should publish consistently to keep readers engaged.


      #Content When you are using Twitter, content is key. In order for a tweet to be successful it must ...

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    11. ICE’s Jocelyn Philbook Named Finalist in 2013 Stevie Awards for Women in Business

      ICE’s Jocelyn Philbook Named Finalist in 2013 Stevie Awards for Women in Business

      If you hear us humming "Superstition," it's because we are all feeling a little Stevie wonderful. The big news at ICE Worldwide is that our founder and managing partner, Jocelyn Philbrook, was named a finalist for the 2013 Stevie Awards for Women in Business. And, we think that totally rocks.


      The Stevie Awards recognize exemplary businesses and business leaders from around the world each year. This year marks the 10th year that the Stevie Awards for Women in Business will identify the most outstanding women executives and entrepreneurs from around the world. On November 8, 2013, we will find out if Jocelyn will bring home the gold, silver or bronze for the ICE team. Any of these is a great honor and a validation of all the hard work the entire ICE team puts into making ICE Worldwide a world-class marketing and advertising agency.


      It isn’t often that you get to work at a company that feels less like work and more like fun. There are a few things that make ICE just that company and why we think we were recognized:

      • We love technology and we only work with tech companies. For us, dinner conversation around acronyms ...
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    12. Top Mobile Marketing Trends to Watch in 2013

      Top Mobile Marketing Trends to Watch in 2013

      Our office discusses Mobile Marketing a lot. It is one of our favorite marketing trends.  The tactics being employed by marketers are constantly changing and improving which makes mobile marketing especially fascinating. In 2010, we swooned over the possibilities location based services would offer advertisers. Now, at the beginning of 2013, it’s hard to believe how much more is now possible after such a short period of time.

      Have you been keeping up with the news? Here are our picks as the most promising things ahead for mobile marketing in 2013.

      Corporate Marketing Pays Attention to Mobile: More people than ever have a mobile device, whether it’s a phone or a tablet.  Thanks to the release of new and less expensive options in 2012, such as the iPad Mini, everyone is connected. If you don’t believe the thousands of articles available quoting numbers and stats, believe me when I tell you even my techno-illiterate mother got an iPad in 2012.  She now spends half her day on it, she could even be reading this blog…. Yikes! Okay, that’s a bit of a tangent but you can see my point; more than ever consumers are interacting with ...

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    13. The Importance of Digital Media in Today’s Marketing Landscape

      The Importance of Digital Media in Today’s Marketing Landscape

      Digital is in and print is out. Old news right? So why has it taken so many companies so long to build a robust digital marketing plan? Change can be overwhelming, and it didn’t take long before digital evolved from online to mobile where the possibilities are endless. If you got left behind, now is the time to catch up! It’s not too late.

      Today’s consumers are constantly on the move and are ruled by the three screens, television, computers and mobile phones. Riding the subway it seems like 9 out of 10 people have their nose in their smart phone. So, it’s no surprise that the MBTA in Boston is experiencing a downward trend in advertising sales. The public transportation department has long sold ads in the form of banners on buses, subways and station walls. In a digital marketplace they are realizing like so many other companies that they need to adapt and have recently rolled out the first of 44 planned advertising screens to be placed in high traffic stations.

      That’s just one example of adapting traditional marketing strategies to the potential digital marketing offers. Instead of selling one banner to place ...

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    14. Self Branding Tips for Marketers and Beyond

      Self Branding Tips for Marketers and Beyond

      This blog topic has been in the works since ICE started growing and hiring more team members. As a company, ICE works to teach other businesses the power of branding.  As part of the interview team, I’ve come to recognize and appreciate the power of self-branding as well. Self-branding follows many of the same principals; whether it’s for a job interview, important meeting, or client pitch—smart self-branding can make all the difference in setting you apart from the competition. If you’re thinking of applying for an internship at ICE – make sure you pay attention. Attire: I can’t tell you how many times I have cringed when a candidate walked in to an interview wearing jeans. No matter the position, no matter the company, be it a coffee shop or finance firm – do not underestimate the power of an appropriate outfit. In the words of Neil Patrick Harris, “Suit-up!”. Well thought out attire shows professionalism, respect, and effort. If you aren’t putting in effort to look your best on the one day you have to really showcase yourself, what effort can be expected down the line?  Cover Letter: Your cover letter is the first impression ...

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    15. You've Got Mail! Email Etiquette and Fundamentals

      You've Got Mail! Email Etiquette and Fundamentals

      How many emails do you send per day? Email is an essential tool for communication and should be taken seriously and professionally. It isn’t uncommon to take short cuts with email, sacrificing the norms of grammar, and in some cases basic politeness. This is especially bad if your writing to a journalist who might get over 100 email pitches per day and wont bother with emails that are rude, grammatically incorrect or formatted strangely. You want to make sure you’re making the best possible impression through email, as this is likely your main form of interaction with the press and clients. Sure, a typo here and there might not be a deal breaker, but if you’re consistently overlooking errors that make your message difficult to understand, it could come across as inexperienced, unprofessional or careless. This blog covers some email fundamentals that you don’t want to neglect.    Fill in the subject line. It’s considerate to tell people upfront what the email you’re sending pertains to. In addition, the subject line is your opportunity to grab the recipient’s attention - so take advantage of that. Your subject should be specific, relevant and short (eight words ...

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      Mentions: Facebook
    16. Social Media For Your Organization: Personality and Platforms

      Social Media For Your Organization: Personality and Platforms
      For many in the business-to-business (B2B) world, social media was something watched from the sidelines until seemingly overnight it became a major part of a successful overall marketing strategy.  A quick glance at the job boards underscores the importance companies are placing on social media. With many of these organizations jumping on every available social network, it is time to take a step back and evaluate your organizations goals, strategy and tactics.  Just like any good marketing program, you need to clearly define your goals and match them to your strategy / tactics BEFORE you get started. That’s why ICE is going to be walking through our expert tips for establishing a well-rounded social media strategy over the coming months. We will start at the beginning with the “Two ‘P’s” – personality and platforms. (Not to be confused with the traditional “4 Ps” of marketing.) Just as your organization has its own unique set of differentiators, it also has unique personality that should be reflected in its social media presence. Before you embark on establishing your company’s social media life consider not only what sets it apart from its peers, but also the overall culture and the goals of ...
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    17. PR and Social Media – The Make or Break Factors at Mobile World Congress 2012

      PR and Social Media – The Make or Break Factors at Mobile World Congress 2012

      ICE is still recovering from this year’s Mobile World Congress trade show, as are thousands of marketing teams around the globe. For the third year in a row, we had the pleasure of helping a client create a successful presence at MWC, the largest industry event in mobile. It was a whirlwind of journalist briefings, product demonstrations, and running around the “App Planet”, but as always this show remains our favorite event of the year. Here’s our round up of the event - what worked, what flopped and what we learned: Smash hits! Product Launch Statue Huawei did a great job creating buzz and harnessing the power of social sharing and media.  The company found an effective way to permeate social media and generate buzz by displaying a Pegasus statue made entirely of Ascend devices near the entrance of its pavilion and the App Planet. This statue has been used in countless articles rounding up MWC and has been posted on social media sites like Twitter and Flickr, creating a lot of chatter. It gave the media an iconic image to represent MWC and attendees a chance to pose for pictures and share it with their networks. Understanding the ...

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      Mentions: Twitter Sony Huawei
    18. Grammatical Errors or Style?

      Grammatical Errors or Style?

      Every business has its own unique voice. In some cases this means bending the rules of grammar and traditional style. Apple is the most common example, with product names like iPod and iPhone, which throw traditional capitalization rules out the window. Lots of companies, especially in tech, have a vision and work hard to establish a voice in the market that aptly reflects that vision. For marketers the challenge is being able to capture the company’s voice and create communications that sound like the company and not the individual.   There is a big difference between incorrect comma usage and a company’s preference not to start a sentence with a conjunctive adverb. (Fans of Strunk and White will resonate with the conjunctive adverb.)  As William Strunk correctly asserts, “…one must first know the rules to break them.” A company’s decision to go against traditional writing rules is usually calculated and deliberate. The tricky part comes when applying multiple elements of a company’s style guide. This is when the press release or blog could get published with an error. It’s important to remember the basic rules so you don’t get confused between proper grammar and stylistic ...

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    19. Marketing/PR Resolutions For The New Year

      Marketing/PR Resolutions For The New Year

      Happy New Year! Are your 2012 resolutions the same or similar to last year’s? If your goals lack originality – you’re not alone. Huliq recently published a list of the most popular yearly resolutions that Americans come back to time and time again. Some might think that New Years resolutions are cliché, but it’s really important to take some time to set personal expectations for the New Year. How about adding a goal or two with a focus on Marketing or PR? Here are five ideas to get you thinking. Network more often and more effectively: At a recent event, I was alone and nervous - which for me, means clumsy. In an attempt to shake someone’s hand while juggling a business card and a drink, I accidentally waved around the glass and half of my beverage ended up on someone I had just met. Embarrassing? Yes. For people like me, networking is a challenge. Resolve yourself to attend one more networking event than you did last year and focus on walking away having reached a key goal. That goal could be collecting ten business cards, giving a flawless elevator pitch of your company or simply making it ...

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      Mentions: Twitter
    20. 5 Things ICE is Thankful For

      5 Things ICE is Thankful For
      There is a lot to be thankful for this year... ICE has grown significantly in the last year. We were honored that some interesting businesses including a couple innovative mobile app start-ups, selected us as their marketing partner. For the second year in a row we WON an American Graphic Design award; this year for t-shirts we designed for Friends Forever!To support all of this activity, we added some new faces to the team. It’s good to be ICE Worldwide this year, so this Thanksgiving post is especially important to us right now.  We are incredibly thankful for the great partners, customers, team members, and great organizations that make ICE a great place to be. Here are just a few of the many that we would like to highlight. 1. Amazing Clients - It might seem like a bit of glad-handing, but its the thing that makes our company successful and fun to work for. We have the privilege of working with some exceptional companies. Every day, we focus on helping these businesses grow and thrive. We take a great deal of pride in our work and it makes us very happy when they are happy.    2. Curata by ...
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    21. A Starter's Guide To Public Relations

      A Starter's Guide To Public Relations
      At ICE Worldwide, we are lucky to work with some very cool companies. Many of these are start-ups without a lot of experience working with journalists. Everyone likes to see their company positively featured in the media. The truth is – no matter how long your company has been in business it is always thrilling to see a positive article on what you’ve been pouring your heart and soul into. Just look at the recent tribute Walt Mossberg wrote on Steve Jobs. Steve Jobs had been on the cover of really every publication that mattered and yet he still put a lot of effort into explaining his vision to journalists like Walt. If you’re just beginning to think about public relations for your company or re-evaluating your current approach, there are a few basics we’d encourage you to revisit. For start-ups, we always ask if they want to be in the spotlight just yet. There can be significant advantages to staying out of the media, and off competitor’s radar.  Its hard work to be a journalist as they are constantly balancing the demands of readers and trying to keep up with the newest trends, products and services ...
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    22. Applying B2C Tactics to B2B Marketing

      Applying B2C Tactics to B2B Marketing
      For most of us in marketing, the second half of the year is when we finalize our plans (and budgets) for the upcoming year. The economic upheaval along with the growing number of ways brands can interact with their customers means narrowing in on a set of tactics to achieve your strategic goals, which can be in a word, “daunting.”  It’s easy, with so many options, to revert back to the same approach that worked in the past. There is a place for those tried and true tools. We do need HTML marketing, customer case studies, events, websites and all of the other staples of marketing, but we need to consider how our customers are changing and what marketing concepts we can begin using to keep up with the changes. The change in how our customers digest information impacts how we effectively deliver relevant information, to the right audience, at the right time. For us… mobile is a tool that can’t be overlooked. For those that attended the NYC MMA Conference earlier this summer, you were able to hear from a fantastic lineup of CMOs about not only how they use mobile in their marketing programs, but also ...
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    23. Got an app? Be sure you have a plan.

      Got an app? Be sure you have a plan.
      Recently the World Health Organization released a report that stated continual exposure to radiation from mobile phones could potentially cause cancer. The prevention plan? Talk less. Text and use apps more. The good news for smart phone users is they are already gravitating towards applications at an astounding rate. A recent survey by mobile analytics company, Zokem, found that typically smart-phone users spend 667 minutes per month using mobile apps, 671 minutes sending texts and only 531 minutes making phone calls. Not to mention the IDC, which just predicted that the mobile applications industry is projected to be worth over 35 billion dollars by 2014 - and I’m willing to guess that’s a modest estimate.   At ICE, we are lucky to work some great start-ups that are creating innovative mobile applications. These start-ups need to generate consumer awareness and many are exploring something that is capturing recent headlines…  mobile marketing.   How do you create an application that everyone has on their mobile device like the Weather Channel or Angry Birds? Is your application going to be the first thing a consumer taps when they wake up in the morning? You want your app to be the newest craze and ...
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      Mentions: IDC
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  1. Categories

    1. World View:

      Asia, EMEA, North America, Rest of World
    2. Marketing Topics:

      Advertising / Branding, Email Marketing, Events, Marketing Overall, Mobile Marketing, New Marketing Tools, Public Relations, Social Media
    3. Venture Capital:

      Additional Funding, Incubator, Initial Funding, Private Equity, Venture Activities
    4. Investor Relations:

      Crisis Communications, Investor Relations