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Why the Buyer’s Journey is the Hero of Content Strategy

June 13, 2017 Amy Wright

It’s easy to understand why content marketing has become so popular - I mean, who doesn't love the idea of attracting a target audience organically (ahem, for free) by sharing unique, helpful or thought-provoking nuggets of wisdom? All you need to do is spend a couple hours whipping up a killer blog post, publish it and watch the traffic and leads roll in. Right?

Unfortunately, it’s not quite that simple.

Mentions: Facebook business