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Twitter Releases New Research into How to Create Successful Video Content [Infographic]

socialmediatoday.com

Twitter’s latest research into what makes a video successful on the platform has revealed some interesting insights - and inspired some bold statements from the micro-blog giant.

And while such grandiose claims are to be expected within the context of a platform’s marketing strategy, Twitter’s basing this on their findings after examining engagement within 4.2 million Twitter conversations and interviewing 2,000 US and UK users.

Among Twitter’s key discoveries, they found that:

Mentions: Twitter