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Article: Do Startups Have a Tech Advantage?

Market research & statistics

Many marketing organizations have a love and hate relationship with digital startups. Many rely on technology created by startups to power marketing functions like social media and content development. At the same, many business leaders also worry about the long-term threat posed by these companies, which are typically the earliest adopters of new technology, to their business.

Mentions: Technology Association of National Advertisers business