12 dumb mistakes even smart entrepreneurs make — and how to avoid them
No matter how much you prepare, there’s just no way to know what you don’t know when you launch a business. The smartest, savviest, most successful entrepreneurs make mistakes that, with the benefit of hindsight, are pretty foolish. That's because, even with the most diligent and thorough preparation, there are bound to be challenges that a startup founder isn't expecting in the moment. That's pretty much what an entrepreneur signs up for.