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A road less travelled to succeed as a startup

The Economic Times

By Farhad Manjoo

ATLANTA: The typical startup fairy tale goes something like this: You begin with young entrepreneurs from Stanford or Harvard who have come up with some novel idea for disrupting restaurants or dog-walking or whatever else.

After creating a prototype, the guys (they are almost always men) enter startup boot camps like Y Combinator , recruit a group of early investors, and perhaps launch a Kickstarter with a slick video.

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