1. How Does Twitter Influence New Smartphone Purchases?

    How Does Twitter Influence New Smartphone Purchases?

    One-third of U.S. smartphone owners will purchase new devices in the next year, and Twitter teamed up with Nielsen and Foursquare to figure out the role the social network plays in this process. The three companies analyzed in-store foot traffic by using Attribution by Foursquare to examine wireless carrier check-ins for T-Mobile USA, Sprint, Verizon...

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