1. Tribal marketing and Social Media - Don’t just engage, inspire your audience

    Tribal marketing and Social Media - Don’t just engage, inspire your audience

    Thousands of years ago, our ancestors formed tribes based on common interests or socioeconomic status. The world has evolved significantly over the centuries, but the one thing that transcended through time is our deeply ingrained desire to relate to others in a meaningful way in our daily tribes. However, in the new world of tribalism, our loyalty is no longer restricted to one’s own tribe, but we freely move between many based on our shared passions.

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