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Contributor Dan Gingiss shares eight important notes he took from Social Media Marketing World 2017.
You don't have to spend an outrageous amount of money to be very effective on Facebook.
Google and Facebook want people to see quality content.
Unless your brand is Starbucks or Dunkin Donuts, people don't wake up in the morning thinking about it.
Social media is not just a business experience, it's an emotional experience.