1. These are the social media campaigns that actually led to business success

    These are the social media campaigns that actually led to business success

    Tip : Use comma (,) to separate multiple quotes. Learn more... Thu, Dec 1, 2016, 17:08 GMT - UK Markets closed These are the social media campaigns that actually led to business success By Lucy Handley; special to CNBC.com | CNBC – 28 minutes ago 18.10 -0.39 In a marketing world obsessed with online clicks, likes, shares and impressions, it can be hard to work out which activities actually lead to sales.

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  1. Categories

    1. World View:

      Asia, EMEA, North America, Rest of World
    2. Marketing Topics:

      Advertising / Branding, Email Marketing, Events, Marketing Overall, Mobile Marketing, New Marketing Tools, Public Relations, Social Media, Social Media Strategies
    3. Venture Capital:

      Additional Funding, Incubator, Initial Funding, Private Equity, Venture Activities
    4. Investor Relations:

      Crisis Communications, Investor Relations
  2. Quotes

    1. The pursuit of short-term sales activation in many social strategies deliver poorer long-term performance, ultimately undermining long-term effectiveness such as market share movements or new customer acquisition.
  3. Topics Mentioned