1. How to Help Your Customers Who Are Using Non-Owned Social Channels [Podcast]

    How to Help Your Customers Who Are Using Non-Owned Social Channels [Podcast]

    November 09, 2016 Dan Gingiss

    Intuit, long known for its community help forums for TurboTax, noticed that its small business clients were seeking help in a new place.

    “There was a lot of conversation happening on non-owned channels,” says Mark Obee, Group Manager of Social and Community Care for Intuit on the QuickBooks brand. “The accountants were out there having those conversations without us.”

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  1. Categories

    1. World View:

      Asia, EMEA, North America, Rest of World
    2. Marketing Topics:

      Advertising / Branding, Email Marketing, Events, Marketing Overall, Mobile Marketing, New Marketing Tools, Public Relations, Social Media, Social Media Strategies
    3. Venture Capital:

      Additional Funding, Incubator, Initial Funding, Private Equity, Venture Activities
    4. Investor Relations:

      Crisis Communications, Investor Relations
  2. Quotes

    1. There was a lot of conversation happening on non-owned channels.
    2. We learned that coming in as a participant versus an advocate, we were able to actually gain the trust of the groups.
  3. Topics Mentioned