1. Snapchat Is Blazing Its Own Media Trail by Constantly Charting New Territory

    Snapchat Is Blazing Its Own Media Trail by Constantly Charting New Territory

    Snapchat has always seemed to march forward on its own terms, at times almost in the mode of "damn the torpedoes, full speed ahead." So it shouldn't be a surprise that under its new moniker, Snap Inc., it is still giving the industry's rules a reboot, underscoring a style of disruption that remains the mobile media company's modus operandi.

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  1. Categories

    1. World View:

      Asia, EMEA, North America, Rest of World
    2. Marketing Topics:

      Advertising / Branding, Email Marketing, Events, Marketing Overall, Mobile Marketing, New Marketing Tools, Public Relations, Social Media, Social Media Strategies
    3. Venture Capital:

      Additional Funding, Incubator, Initial Funding, Private Equity, Venture Activities
    4. Investor Relations:

      Crisis Communications, Investor Relations
  2. Quotes

    1. Publishers will need to fall in line because Snapchat has all of the leverage.
    2. With Snapchat's incredible growth and adoption by millennial and Generation Z users, publishers who want to be relevant will acquiesce to this new revenue model.
    3. It's entirely a matter of market and deals.
    4. Snapchat's product strategy is reflective of its youthful leadership.
    5. Publishers will need to fall in line because Snapchat has all of the leverage.
    6. With Snapchat's incredible growth and adoption by millennial and Generation Z users, publishers who want to be relevant will acquiesce to this new revenue model.
    7. It's entirely a matter of market and deals.
    8. Snapchat's product strategy is reflective of its youthful leadership.
  3. Topics Mentioned

  4. Authors