1. As Twitter Turns 10, How Can It Convince Young Users to Show Up to the Party?

    As Twitter Turns 10, How Can It Convince Young Users to Show Up to the Party?

    Twitter­ is not dead, and this is not its eulogy. Enough of those have been written already. Rather, it is a diagnosis of where the company is and where it's headed on this, its 10th birthday—and what advertisers think of it.

    In 140 characters or less, Twitter is the playful bluebird/social media monster that changed how we talk to one another—and even sparked a literal revolution or two.

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  1. Categories

    1. World View:

      Asia, EMEA, North America, Rest of World
    2. Marketing Topics:

      Advertising / Branding, Email Marketing, Events, Marketing Overall, Mobile Marketing, New Marketing Tools, Public Relations, Social Media
    3. Venture Capital:

      Additional Funding, Incubator, Initial Funding, Private Equity, Venture Activities
    4. Investor Relations:

      Crisis Communications, Investor Relations
  2. Quotes

    1. I think that there is a lot of opportunity that has still not been captured for brands on Twitter.
    2. I think Twitter is a very strong PR medium, just like Facebook is a strong social medium, and Google is a strong search medium.
    3. From a marketing perspective, we use it primarily as real time, what we call marketing in the moment or marketing at the speed of sport.
    4. If something is happening in the world, chances are it's being discussed on Twitter, and that hasn't changed.
    5. Twitter is a place to share memes of your life in text.
    6. I think that there is a lot of opportunity that has still not been captured for brands on Twitter.
    7. I think Twitter is a very strong PR medium, just like Facebook is a strong social medium, and Google is a strong search medium.
    8. From a marketing perspective, we use it primarily as real time, what we call marketing in the moment or marketing at the speed of sport.
    9. If something is happening in the world, chances are it's being discussed on Twitter, and that hasn't changed.
    10. Twitter is a place to share memes of your life in text.
  3. Topics Mentioned

  4. Authors