1. Top Business To Business Demand Generation Trends in 2016

    Top Business To Business Demand Generation Trends in 2016

    New year, same problems, similar trends. The problem for business to business (b2b) marketers consistently is demand generation and each year, businesses take the time to build on what they have been previously working with.

    The current statistic is that business to business buyers go through 70%-90% of the buyer journey before speaking with a vendor and as our customers evolve further and embrace digital channels as part of the research and buying cycle, they become more in control.

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