January 15, 2016 Nathan Mendenhall
It seems as if every brand in the world is already on social media. Facebook, Twitter, Instagram and even Snapchat are being flooded with content and advertising dollars, making social media sites some of the most competitive marketing channels out there. With so many players on the field, how does one launch a new brand successfully on social media? A colleague of mine is creating a new brand from the ground up and was lost as to where to start.